Iterable
IterableExternal reviews
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Data Driven Omni-Channel Dream
What do you like best about the product?
Pass in an event and it'll be there on a unified customer profile forever. Leverage that information for advanced segmentation or run a workflow and use it in any number of ways. You can even process that event and add date to customer profiles from the workflows. Email, SMS, In-App, Push Notification - I've even used it to orchestrate programmatic direct mail. And they don't stop innovating and adding features.
What do you dislike about the product?
Some of the reporting features leave a bit to be desired, but they're making progress on them. The data structure can at times be rigid once set because it's designed to be fast. Just need to be a little more careful in implementation than you might normally be with setting events, field names and such.
What problems is the product solving and how is that benefiting you?
Iterable is top tier tech which helps our company grow and become more "enterprise." Omni-channel orchestration of the customer journey and lifecycle are core to the success of our (and every) business and they let us do that in a way our previous platforms couldn't.
Recommendations to others considering the product:
If you need workflows and data retention, there's no better solution.
Great Email Service
What do you like best about the product?
I love the ability to connect email to our CRM and databases.
What do you dislike about the product?
I think having a data connection tool, like Workato, would make it a whole product.
What problems is the product solving and how is that benefiting you?
No issues, having several ways to draft e-mail templates is useful for different skillsets on the team. Having the ability to visually see e-mail workflows is a gamechanger. Having customer records automatically update from the CRM and web-interaction data will also help us have the most accurate information.
Highly Recommend above other ESPs
What do you like best about the product?
I like the easy to use UI and how the team moves quickly to improve their product offerings.
What do you dislike about the product?
We have a lot of data and sometimes the Segmentation tool runs super slowly.
What problems is the product solving and how is that benefiting you?
Solving multi-channel communication, segmentation, and consistent messaging problems we've had in the past. Generally, the customer benefits the most when we show we know who we're talking to.
The best email marketing system I've come across so far.
What do you like best about the product?
Ability to create complex workflows but ensures the maximum population of users will receive a message.
What do you dislike about the product?
Iterable has a bit more of a technical aspect than a few other systems and requires knowledge that a new marketer might not have, especially if they don't have access to developers or engineers to provide clarity.
What problems is the product solving and how is that benefiting you?
We're discovering more ways to segment our audiences based on behaviors with emails and adjusting our content more frequently to optimize conversion.
The ability to track and understand the user in the user profile provides immense value of tracking when they perform and how they interact with our content.
The ability to track and understand the user in the user profile provides immense value of tracking when they perform and how they interact with our content.
Recommendations to others considering the product:
Take the time to go through the Iterable academy. Read as much of the documentation as you can. It is beyond helpful to have chats with your support team and any developers or engineers you have access to.
Really enjoying this high power, yet accessible tool.
What do you like best about the product?
Iterable is easy to get started. I was up and running in a few days then able to transition to more complex use cases by the end of my first week using.
Also the team & training has been fantastic!
Also the team & training has been fantastic!
What do you dislike about the product?
I would love to see Reporting/Analytics enhancements that include delivered (to email) reports and alerts.
What problems is the product solving and how is that benefiting you?
Creating clear and measurable work flows.
Great B2C marketing tool
What do you like best about the product?
- The ability to easily incorporate mobile marketing in workflows
- Handlebars!
- Workflows are easy to understand and build
- Our CSM is absolutely amazing - she checks in with us and provides outstanding support and guidance when we need it
- The support team is always available on chat and email - Rachel and Leah are the best!
- Handlebars!
- Workflows are easy to understand and build
- Our CSM is absolutely amazing - she checks in with us and provides outstanding support and guidance when we need it
- The support team is always available on chat and email - Rachel and Leah are the best!
What do you dislike about the product?
Small limitations that add up - like:
- Not being able to search specific email addresses in a dynamic list, it would be nice to save a view of the fields and be able to export them so you don't have to Control F for the fields every time
- Missing advanced filter logic, ability to filter out users from automated workflows, easily see who's in certain automated workflows - the workaround for this is to put these people in a static list
- Email template editor - we use Litmus for this instead. Handlebars can get really tricky to use. Since the email template editor is not as intuitive, it's hard to test the handlebars in Iterable
- No auto-save feature
- Reporting and analytics - we rely on Tableau for this instead
- Customization for workflows and campaigns (i.e. ability to add a description of the workflow/campaign is something that is not available)
- Email campaigns and webhook calls cannot be throttled, causing a lot of failed events
- No drag and drop functionality available
- Cannot create a field in the project settings - you need to upload a list with the new field name instead
- Not a lot of documentation available about push notifications, mobile marketing, etc.
- Iterable community is not as engaged or strong compared to other competitors
- Not being able to search specific email addresses in a dynamic list, it would be nice to save a view of the fields and be able to export them so you don't have to Control F for the fields every time
- Missing advanced filter logic, ability to filter out users from automated workflows, easily see who's in certain automated workflows - the workaround for this is to put these people in a static list
- Email template editor - we use Litmus for this instead. Handlebars can get really tricky to use. Since the email template editor is not as intuitive, it's hard to test the handlebars in Iterable
- No auto-save feature
- Reporting and analytics - we rely on Tableau for this instead
- Customization for workflows and campaigns (i.e. ability to add a description of the workflow/campaign is something that is not available)
- Email campaigns and webhook calls cannot be throttled, causing a lot of failed events
- No drag and drop functionality available
- Cannot create a field in the project settings - you need to upload a list with the new field name instead
- Not a lot of documentation available about push notifications, mobile marketing, etc.
- Iterable community is not as engaged or strong compared to other competitors
What problems is the product solving and how is that benefiting you?
Easily send personalized email blasts and create automated email workflows in a user-friendly, intuitive tool. It was incredibly easy to learn how to use Iterable.
Multi-Channel Marketing and Constantly Updated Features
What do you like best about the product?
The User Interface is very sleek and flexible, allowing you to choose from a variety of different template builders.
What do you dislike about the product?
I wish there was a place for notation in the nodes. I would also like to see increased search functionality where you could search for words in a Campaign or Template name without getting them in the exact order. It would be great if there were a customized foldering system for campaigns, templates, and snippets. It would be great if snippets and workflows could be cloned across projects.
What problems is the product solving and how is that benefiting you?
We have brought several platforms together on Iterable which allows us to manage the customer livfcycle in a centralized location and allow us to trigger one channel based on the behavior in another. We are using Iterable to trigger events based off of user behavior both on and off platform using custom events and user and event attributes. We are using Handlebars to create highly targeted messaging that takes advantage of technologies like API feeds and integrations with platforms like Amplitude. We are using experiments and A/B testing to test and optimize our marketing programs for optimum ROI. We are using snippets in order to increase production efficiency and organization.
The best email platform
What do you like best about the product?
We had incredibly specific requirements for what we needed out of an email platform and iterable has everything!
What do you dislike about the product?
Honestly nothing. It has every feature we need, and a comprehensive onboarding process
What problems is the product solving and how is that benefiting you?
Effective WYSIWYG and code editor for all abilities and variable email opt outs means we can move all teams to one platform!
Intuitive and Easy to use Software
What do you like best about the product?
I love how intuitive and advanced the platform is.
What do you dislike about the product?
I wish that there was a mobile App or some way of sending emails/sms that did not involve login in to a computer.
What problems is the product solving and how is that benefiting you?
The platform is easy to use so it makes teaching it very easy. I never have an issue that tech support isn't able to immediately look into and compared to every other platform out there, it really has incredible support and is user friendly.
Great email tool!
What do you like best about the product?
I love that I can setup drip campaigns in Iterable. This helps me set an email and then I can not worry about the follow-ups.
What do you dislike about the product?
The UX is a bit tricky. Sometimes it takes a while to load a list of contacts, and if you go too fast you have to restart. I wish this was a little faster.
What problems is the product solving and how is that benefiting you?
Emailing all of our contacts on a schedule and sticking to it!
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