Iterable
IterableExternal reviews
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Great functionality
What do you like best about the product?
The ability to use complex conditional logic within campaigns.
What do you dislike about the product?
The heat map functionality not working correctly.
What problems is the product solving and how is that benefiting you?
Giving customers highly personalised communications.
Recommendations to others considering the product:
It has great functionality for automated journeys and complex personalisation.
Great support, fantastic product
What do you like best about the product?
The best part of Iterable is how easy it is to build triggered workflows, experiment, and manage multiple language versions of messages.
What do you dislike about the product?
Reporting is behind the bar. You can't always export the report views you see, or you can only export one piece of data at a time.
What problems is the product solving and how is that benefiting you?
Our ability to gain insights and respond with updated messaging has gone from a month-long process involving IT to something that takes minutes.
A pleasure
What do you like best about the product?
Iterable is extremely user-friendly and easy for new team members to pick up. Drag and drop email building makes the process more simple than other systems but still allows us to produce dynamic content.
What do you dislike about the product?
When a template won't save due to a small error, the error message only pops us for a few seconds, making it occasionally hard to see the issue.
What problems is the product solving and how is that benefiting you?
Once catalogue comes along we will be able to have a great base for feeding in our data - which will enable us to further personalise our emails to our customers.
Recommendations to others considering the product:
If you're looking for a user-friendly esp, iterable is worth consideration
Easy to use ESP with tools to personalise
What do you like best about the product?
- Drag and drop building of campaigns makes it easy to pick up and teach new colleagues the tool.
- The dynamic handlebars make even the most complex personalise simple to understand - you'r'e only limited by your creativity.
- The snippets allow us to combine html creative with the drag and drop system.
- Workflows are easy to understand and build.
- Great account managers who are always on hand to help.
- The dynamic handlebars make even the most complex personalise simple to understand - you'r'e only limited by your creativity.
- The snippets allow us to combine html creative with the drag and drop system.
- Workflows are easy to understand and build.
- Great account managers who are always on hand to help.
What do you dislike about the product?
- The heatmap doesn't work as it should which can make looking to see how users interact with emails a manual process.
- When working on complex templates it can become a bit buggy and slow.
- An auto-save would be a nice feature.
- When working on complex templates it can become a bit buggy and slow.
- An auto-save would be a nice feature.
What problems is the product solving and how is that benefiting you?
- Servicing our users personalised content in a simple and effective way.
- Great UX and ESP solution.
- Great UX and ESP solution.
Recommendations to others considering the product:
Iterable is a great ESP for effective and personalised CRM.
One of the best marketing automation tool with powerful customization
What do you like best about the product?
It is a very innovative tool with very friendly user interface. It helps to customize our emails and campaigns in a very interactive manner. Can perform our A/B test easily. Generate a very illustrative report, helps to manage our campaigns in right direction.
What do you dislike about the product?
Not much to dislike, but in workflow it should keep track who updated it last, so to keep an easy way to co-relate the work.
What problems is the product solving and how is that benefiting you?
- Managing our marketing user campaigns
- Managing our transactional campaigns.
- reporting services
- Helps to move our product growth in steep direction with healthy user interaction and satisfaction.
- Managing our transactional campaigns.
- reporting services
- Helps to move our product growth in steep direction with healthy user interaction and satisfaction.
Recommendations to others considering the product:
Very annotative marketing tool, use and enjoy the new levels of marketing automation.
Making growth marketing fun!
What do you like best about the product?
Iterable's data integration capabilities make it easy to get started with automated engagement. Supporting a flexible data schema and being able to represent your user intelligence in user profiles and events allows me to model real world situations with ease. The data feeds feature is a game-changer if you have an engaged engineering partner (which you should have!).
What do you dislike about the product?
The email editor could be more sophisticated. It can be difficult to format emails exactly how I want them without just copying and pasting the HTML/CSS.
What problems is the product solving and how is that benefiting you?
We are sending personalized job recommendations to candidates and people who have worked with Randstad before. Iterable allows us to reach millions of candidates with personalized jobs quite easily.
Recommendations to others considering the product:
Iterable is very engineer-friendly so make sure you're engineering team is involved in the decision to buy.
Iterable is our MVP, most valued partner
What do you like best about the product?
Beyond a valuable platform, Iterable is our MVP, our most valued partner. From day 1, Iterable has been embedded with our team to help drive everything from ideation to execution. Now a few years down the line, their partnership has not diminished but has only strengthened as our rep routinely gathers our feedback and we see meaningful product development that solves for our ever-decreasing list of painpoints.
What do you dislike about the product?
Would like to see more visual representations of the user journey.
What problems is the product solving and how is that benefiting you?
Driving job applications and job seeker (consumer) and employer (customer) retention.
Recommendations to others considering the product:
Take your time to map out all of your use cases and ensure your data architecture is set up properly to support them yet flexible enough to grow with you.
Easy to Work with, and amazing follow-through
What do you like best about the product?
We have a very challenging business model and we require so much customization. From the day we started to talk to Iterable in sales they produced a whole mock up to work with our business, and then did a brain-transfer to the Implementation team when we joined. If we ask something and they don't have it they work to make it happen. Truly an amazing team!
What do you dislike about the product?
Its a pro and con but there are quite a few ways to get to the same answer so its hard to direct what the best solution is at times.
What problems is the product solving and how is that benefiting you?
Whitelabling in a way that would allow us to send different messaging to different groups of people but not overlap messaging. Benefits is that the sky is the limit and if something doesn't exist right now, it doesn't mean there is another way to do it, or that feature is never going to happen. (like with some other platforms)
Incredibly flexible
What do you like best about the product?
1. Iterable is so flexible there are always multiple ways to solve any new ideas.
2. Integration with multiple tools including our own self-developed tools, means that we are able to track the lifecycle of our users, including any action the user takes.
3. Based on this we are able to segment and personalize to each users specific experience.
4. We can fully integrate these actions into automated workflows to make everything easy for our team.
2. Integration with multiple tools including our own self-developed tools, means that we are able to track the lifecycle of our users, including any action the user takes.
3. Based on this we are able to segment and personalize to each users specific experience.
4. We can fully integrate these actions into automated workflows to make everything easy for our team.
What do you dislike about the product?
Reporting and analytics is the one area where I think the tool could improve the most. But new features and improvements are being made continuously so I'm sure this won't take long.
What problems is the product solving and how is that benefiting you?
Our agency was created 2 years prior to implementing Iterable. We were looking for a marketing tool that would allow us to design more sophisticated user experiences based on their behaviors. We were particularly interested in segmentation and automation and Iterable has delivered.
And new ideas we come up with are easy to implement thanks to how flexible Iterable is.
And new ideas we come up with are easy to implement thanks to how flexible Iterable is.
Great product with solid customer support!
What do you like best about the product?
Iterable enables our team to produce complicated workflows and amazing automation features. When we run into issues where a feature isn't available, the team from Iterable are always finding solutions for us.
What do you dislike about the product?
As a fairly new platform, there are things to improve. Features like renaming experiments was lacking from the product, whereas we could rename campaigns. The product team was very enthusiastic to correct this and prioritized my feature request.
What problems is the product solving and how is that benefiting you?
We want to optimize our strategy to focus more on evergreen and sustainable business strategies. Iterable is definitely a part of the solution because of the ease of use with the platform and the way workflows can be built.
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