Iterable

Iterable

Reviews from AWS customer

5 AWS reviews

External reviews

821 reviews
from and

External reviews are not included in the AWS star rating for the product.


5-star reviews ( Show all reviews )

    Christine S.

Always-There Support Makes Iterable a Winner

  • April 22, 2026
  • Review provided by G2

What do you like best about the product?
Iterable customer support is always there whenever I run into an issue. That's super important to me as a customer to know that there's always help available.
What do you dislike about the product?
It can be a bit confusing to learn all the functions available on the platform.
What problems is the product solving and how is that benefiting you?
Iterable has helped to solve customizing my customer list for unique email sends.


    Information Services

Excellent, Responsive Customer Service

  • April 22, 2026
  • Review provided by G2

What do you like best about the product?
Customer service is excellent- very responsive
What do you dislike about the product?
Platform performance and labels as its causing issues
What problems is the product solving and how is that benefiting you?
Labels and platform efficiency


    Marketing and Advertising

Easy Triggered Emails and Clear Event Payloads for Smooth Setup

  • April 21, 2026
  • Review provided by G2

What do you like best about the product?
I love how easy it is to send triggered emails with site events. And the ability to see the event payloads which helps with setup
What do you dislike about the product?
It could be easier to connect catalogs and collections to emails. Also the dash boards are more confusing
What problems is the product solving and how is that benefiting you?
The ability to send site triggered emails


    Taylor W.

Email build and campaign creation that sharpens strategy

  • April 21, 2026
  • Review provided by G2

What do you like best about the product?
It makes email campaign and creation way more optimized which saves time to put effort into strategy. The platform also allows us to customize based on specific insights.
What do you dislike about the product?
Nothing much, I think it has very helpful tools and capabilities!
What problems is the product solving and how is that benefiting you?
It shows us insights for how we can better target our audiences both in the email and campaign customization to get better engagement!


    Photography

A great all-in-one CRM solution!

  • January 13, 2026
  • Review provided by G2

What do you like best about the product?
Iterable has changed how we do CRM as it's such a flexible system that allows us to send to our customers all over the world with ease, handlebars means one template can be used worldwide. It's also becoming an all-in-one solution for omnichannel marketing which means we can use one tool for all our uses. Customer support helped us onboard and get to know the system, they're very fast to answer.
What do you dislike about the product?
Some features need work and improvement (Alerts, AI), it would also be good to have more flexibility over emails in the D&D editor, like being able to annotate emails in Gmail for promos - features that smaller tools provide.
What problems is the product solving and how is that benefiting you?
Iterable is helping us do marketing automation to a global audience with it's all-in-one solution. The more data you give it - the smarter it is.


    Leisure, Travel & Tourism

Powerful, User-Friendly Email Marketing with Outstanding Support

  • December 18, 2025
  • Review provided by G2

What do you like best about the product?
Iterable is easy to use, well structured, and powerful without being complicated. It’s a great tool for email marketing and automation, and the support team is outstanding: responsive, knowledgeable, and easy to work with.
What do you dislike about the product?
Segmentation takes some getting used to, particularly for more advanced or time-based scenarios. There are cases where it would be helpful to have more flexibility when segmenting directly within journeys.
What problems is the product solving and how is that benefiting you?
I use Iterable for email marketing, and it helps me easily build, schedule, and automate campaigns. It saves time and ensures consistent communication with our audience, while giving me the flexibility to test and optimize messaging.


    Alise L.

Excellent for Marketing with Robust Customer Support

  • December 05, 2025
  • Review provided by G2

What do you like best about the product?
I like Iterable's team and their positive attitude towards the customer. They constantly invest in the product and listen to customer feedback. I've been using Iterable for over 5 years, and it's amazing to see how the platform has evolved tremendously. The initial setup was fairly easy, especially since it was my second time migrating to Iterable.
What do you dislike about the product?
I sometimes encounter bugs in analytics. There are discrepancies in historical data that can't always be justified by changes in user behavior or database adjustments.
What problems is the product solving and how is that benefiting you?
I use Iterable for email and SMS marketing, which helps me send out campaigns in an advanced and efficient way.


    Justina J.

Outstanding Customer Support Makes All the Difference

  • December 05, 2025
  • Review provided by G2

What do you like best about the product?
You customer support team is the best! Super helpful, polite and replies are very switft.
What do you dislike about the product?
To be honest - cannot think of any dislikes.
What problems is the product solving and how is that benefiting you?
We mainly use Iterable for e-mail marketing therefore when we launch a new product it helps us to reach customer and analize customer's lifecycle.


    Jordan G.

Exceptionally Easy-to-Use Interface

  • December 04, 2025
  • Review provided by G2

What do you like best about the product?
The interface is very easy to use and navigate
What do you dislike about the product?
Maybe a little slower than other platforms releasing new features
What problems is the product solving and how is that benefiting you?
Iterable is enabling us to identify customers in real time, which allows us to target them with more relevant and personalized content. As a result, we are able to generate increased revenue from our campaigns.


    Kalina D.

Effortless Multi-Channel Journeys with Powerful Personalization

  • December 03, 2025
  • Review provided by G2

What do you like best about the product?
Iterable makes it easy to coordinate email, SMS, push, in-app, web push, and direct mail in a single customer journey. You can branch and personalize workflows based on real-time events.
What do you dislike about the product?
Workflow builder can get cluttered with large, complex journeys.
What problems is the product solving and how is that benefiting you?
Iterable helps solve the challenge of delivering personalized, timely, and consistent messages across multiple channels.