Iterable
IterableExternal reviews
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Great support
What do you like best about the product?
Dedicated IT support for our org a Slack channel
What do you dislike about the product?
Nothing major but maybe reporting seems a little clunky at time
What problems is the product solving and how is that benefiting you?
Still TBD but we're working on migrating platforms
Awesome customer service and an evolving platform
What do you like best about the product?
Responsive customer success and support team. Helpful community and forums. Constantly evolving product with new features available via beta prior to the release.
What do you dislike about the product?
Some features can be buggy initially, but it is easy to provide feedback. Some features are still unavailable, like the inability to segment as needed and some exit criteria recording and reporting.
What problems is the product solving and how is that benefiting you?
Personalization at scale. We still have issues with our data ingestion as our data model is complicated and we need to adjust it to match Iterable's nested data structure.
Great Customer Service
What do you like best about the product?
The customer service and support at Iterable is unmatched. Whenever I've had a question or run into a blocker, my CSM and Iterable's support team got back to me promptly, helpful and supportively.
What do you dislike about the product?
No huge downsides to using Iterable. It's a very flexible platform and can accomplish a lot. However, you will need a dev/engineering/data team to support you. Iterable is not an ESP a marketer can handle on their own.
What problems is the product solving and how is that benefiting you?
Iterable makes automating our complex email program simple. By working with their team, we're setting up a complex email program that uses ONE email template and dynamically populates all the information we need so that each user receiving it will receive a personalized experience.
Iterable for the win
What do you like best about the product?
Customer Service has been really great. From moving onto the platform, a few years ago, to growing our lists to where they are today, having access to a support specialist and technical specialists has been by far the most important thing. We joined Iterable after reading the reviews about good support (among other things), and it hasn't disappointed. Having a Customer success manager who understands your brand's needs is key, so you're not just getting spammed with info that doesn't apply to you.
What do you dislike about the product?
Sometimes there are parts of the back end that Iterable doesn't know so well because it's an out-of-house built module, like the template preview sizing, which we were having trouble with, as it was way off. There's nothing they can do about it as that functionality is not put together in-house.
What problems is the product solving and how is that benefiting you?
I feel confident that iterable is looking ahead. They seem to want to keep improving and building their brand, to stay current and up to date with new trends. This was another big reason we chose Iterable over one of the dinosaur companies like Salesforce.
Easy to use!
What do you like best about the product?
The robust platform is easy to use, and the support team is really responsive
What do you dislike about the product?
Not many issues I have experienced at the moment. All concerns we addressed were already made aware to support when we addressed our issues.
What problems is the product solving and how is that benefiting you?
A/B testing helps our team easily test campaigns. The platform also helps us segment our audience and design our own templates and workflows.
Modular Platform that scales to meet your CRM needs
What do you like best about the product?
The best feature of Iterable is by far the modular nature of the core structure of customer data. There really is no limit when it comes to the data you can store about your customer, and what this unlocks is a host of industry-leading tools that allow you to build multi-channel campaigns and automations to target these customers.
This, coupled with a simple to use journeys tool and powerful campaigns builder is a great combination to help you better understand, segment and effectively target your customers on a truly personal level.
This, coupled with a simple to use journeys tool and powerful campaigns builder is a great combination to help you better understand, segment and effectively target your customers on a truly personal level.
What do you dislike about the product?
There's very little to dislike about Iterable. Depending on the complexity of your set-up, initial implementation does require knowledge of JSON and API's, but if you can get your head around this, the platform will work a treat.
What problems is the product solving and how is that benefiting you?
It's effectively allowing us to learn more about our unique customer needs, and use this data to plan and deliver effective marketing campaigns through both blast and automated channels
Knowledgeable and attentive
What do you like best about the product?
The expansive ways to reach our customers and the ability to reuse templates.
What do you dislike about the product?
Have only had one thing that I would change in the event of iterable going down for customers to be notified more timely.
What problems is the product solving and how is that benefiting you?
The ability to segment out customers based on behaviours we are targeting.
Lifecycle Marketing Manager
What do you like best about the product?
- Great at handling complex email and messaging automations with a simple-to-use UI
- Handles marketing and transactional messages effectively. Easy to build content, craft journeys, and ship for both message types
- Very good at compartmentalizing user profile data. Really helps make segmentation logic clear and defined once you're building audiences
- Great customer support team — they'll take care of you from the moment you begin migration. Even after that's complete, they're available for support and questions
- Handles marketing and transactional messages effectively. Easy to build content, craft journeys, and ship for both message types
- Very good at compartmentalizing user profile data. Really helps make segmentation logic clear and defined once you're building audiences
- Great customer support team — they'll take care of you from the moment you begin migration. Even after that's complete, they're available for support and questions
What do you dislike about the product?
- Native reporting could use some improvements to better measure business impact. However, if you have other tools that can leverage their integrations or set up external reporting, this isn't much of an issue
- Some add-ons that are useful can be expensive. Catalogs and preference center are examples.
- Some add-ons that are useful can be expensive. Catalogs and preference center are examples.
What problems is the product solving and how is that benefiting you?
Primarily:
- Marketing messages: helps us send messages to users to activate/acquire them and retain them with out-of-product experiences (email + SMS primarily)
- Transactional messaging: handles all our transactional messages that we send to our users
- Reporting on lifecycle marketing performance: integrates with our other tools to give us a clear picture of how messages and journeys perform and what impact that has on our business
It does all of this with a simple-to-use interface. When things get tricky, you can easily tap into their support team.
- Marketing messages: helps us send messages to users to activate/acquire them and retain them with out-of-product experiences (email + SMS primarily)
- Transactional messaging: handles all our transactional messages that we send to our users
- Reporting on lifecycle marketing performance: integrates with our other tools to give us a clear picture of how messages and journeys perform and what impact that has on our business
It does all of this with a simple-to-use interface. When things get tricky, you can easily tap into their support team.
A great partner to help deliver amazing communications
What do you like best about the product?
The team at Iterable are an extension of our own teams, they seek to understand your problems and opportunities and have the people avaiable to help you quickly and effectively deliver value.
The tool it's self is simple but powerful and the onboarding process has been seemless
The tool it's self is simple but powerful and the onboarding process has been seemless
What do you dislike about the product?
Compared to other tools, there range of features is not exetensive and does require additional tools within the landscape, however this suited our technology strategy and what they offer they do well
What problems is the product solving and how is that benefiting you?
The Iterable tool has helped our team to reduce the lead times to deliver campaigns, through their simplified UI and email development tools we have massively reduced operational overheads
Great ESP for businesses of all sizes
What do you like best about the product?
Iterable allows for great personalisation, provides tools to integrate send and receive all types of data from a number of sources, and offers great automation for triggered communications via email & SMS. Their support is also second to none.
What do you dislike about the product?
Iterable's reporting and analytics can be a little lacking in accuracy, particularly when you get to a level of personalisation where different segments of a recipients list are served different modules, images and/or URLs. An option to build landing pages and forms would be beneficial, also.
What problems is the product solving and how is that benefiting you?
Iterable has helped us to scale our marketing efforts with its journeys (workflow) builder tool, and the flexibility it offers to trigger emails based on on-site events
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