Iterable
IterableExternal reviews
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One platform to rule them all
What do you like best about the product?
We use Iterable to send out all comms to current customers no matter the channel and treat the customer like a single person not a variety of different channels. It's super easy to coordinate channels and build journeys to walk customers through the purchasing phases. Our data takes just seconds to process despite being a large volume and everything is so easy compared to older ESPs.
What do you dislike about the product?
It's still a young platform and they are still working on the reporting suite. However we import all the data in to our backend system so we can manipulate it there.
What problems is the product solving and how is that benefiting you?
We are trying to optimize retention rates by driving more personalized messaging to the customer. We have see a very positive trend in GMV and are able to continually optimize and tweak to get even better results.
Recommendations to others considering the product:
Buy It!
A Powerful Platform
What do you like best about the product?
Workflow functionality & Insights reporting
What do you dislike about the product?
That is not's a CRM (at least that's what my agency team complaint is)
What problems is the product solving and how is that benefiting you?
Direct & timely email comms to customers to drive retention & acquisition goals
Not just an Omnil Channel Marketing Platform - an Omni Channel Marketing & Engagement Partner
What do you like best about the product?
I love building out workflows - whether triggered from a data point sent from our product via API or based on product engagement and adoption goals - workflows are fun. #emailnerdhere
What do you dislike about the product?
I don't like the flow of creating a blast campaign - it forces me to click through templates before reaching the design screen.. but it is just a click so more annoying than a dislike.
What problems is the product solving and how is that benefiting you?
Customer Communication @scale - we are a team of 1 FTE + volunteers from other teams. Engagement @ scale with minimal overhead.
Recommendations to others considering the product:
If you have not considered Iterable you should - not only is the platform solid - so is the team. Best provider I have worked with to date (and I have some years in this industry)
Integrated over 10+ Clients on Iterable
What do you like best about the product?
Iterable has the best in class workflows and automation features, as well as extremely robust APIs. The tool is extremely easy to pick up and offers one some of the strongest flexibility in integrating with other tools and platforms.
What do you dislike about the product?
Lack of integration with Shopify and Magento, particualrly when compared to other automation tools. Their internal reporting tools are also not that strong, however they do allow you extract everything via Webhook which helps offset this if you do your reporting in Looker or another tool (which a lot of our clients use).
What problems is the product solving and how is that benefiting you?
For most of the clients we have helped migrate to Iterable, they were solving for a more complex workflow automation tool that could better send data back to their system and push data up. They were previously using legacy systems that required syncing a database, which didn't make sense given they were using Segment.Io or some other ETL tool to manage their data. In addition, the tool is about 50x more intuitive and marketer friendly, while still having many of the same, if not better capabilities than enterprise level tools.
Recommendations to others considering the product:
Iterable is one of the strongest mid-market tools in the automation space, largely driven by their workflow tool and strong integration with Segment.
Iterable makes email marketing and data work seamless together
What do you like best about the product?
Integrations with platforms like Revv and the ability to build intergrations!
What do you dislike about the product?
Could have a better reporting template that we can export into a PDF with client branding!
What problems is the product solving and how is that benefiting you?
Solving segmenting problems that other email marketing platforms can't do.
Easily operated at all levels of marketing experience, quickly responsive when needed.
What do you like best about the product?
Intercom is always manned throughout business hours and the response time is always under 10-15 minutes.
What do you dislike about the product?
Sometimes there are glitches in drag and drop templates that carry over to proofs prior to email sends.
What problems is the product solving and how is that benefiting you?
Email fundraising, product promotion, advocacy.
Great email service provider for creative and data-savvy email marketers
What do you like best about the product?
Love how creative we can be with our complicated data. Iterable lets us use workflows, blast campaigns, and API triggers to send highly personalized and beautiful emails. The experimentation framework is pretty robust, so we can learn quickly, and the analytics UI is pretty good (and always improving). Furthermore, the Iterable team have been good partners when we've had questions or concerns, and I really appreciate how technical they are since our team is very technical.
What do you dislike about the product?
There have been a few major data breakdowns over the past year that have hurt our sends. We're also currently dealing with some data load issues as we've increased the volume of data that we update daily with Iterable. There are some bugs in their experiments framework and analytics UI that are annoying, but far from dealbreakers.
What problems is the product solving and how is that benefiting you?
We're sending more personalized content to our users, and how flexible their system is has allowed us to test and learn rapidly and apply those learnings to other parts of our business. We're currently using their API trigger functionality to also transition other teams' emails to Iterable, which allows other teams to work more efficiently.
Recommendations to others considering the product:
Be clear with your Iterable rep about what you want to accomplish -- I think we have been successful with Iterable because we shared our business goals, data, and our strategy with them. They are great business partners and will work hard to find creative solutions if you're communicative.
An outstanding product
What do you like best about the product?
Rarely do people rave about their ESPs, but we rave about Iterable all the time. Platform is lightning quick and intuitive. And the UX on customer segmentation + campaign creation are superior.
What do you dislike about the product?
Reporting needs to catch up. We're able to get everything we need, but that flow could definitely use some work.
What problems is the product solving and how is that benefiting you?
Able to more easily segment customers so we can do more retention and reengagement campaigns based on user behavior.
Other platforms offer it- but we think Iterable just does it better.
Other platforms offer it- but we think Iterable just does it better.
Great for Simple and In Depth USe
What do you like best about the product?
I like that it's easy to use for somebody who doesn't have super in-depth knowledge of the product, but it also has lots of in-depth features (complicated logic and workflows) for experienced marketers. Their support is usually timely as well.
What do you dislike about the product?
Sometimes I will get timed out in the middle of setting up an email, and in that case I wish they had an HTML backup that I could just copy and paste and re-do without losing my progress.
What problems is the product solving and how is that benefiting you?
We use it at an agency, it's really helpful having all of our email/SMS marketing in one place that's easy to use. It's easy to set up with clients who want to use it as well.
Recommendations to others considering the product:
Definitely better than mailchimp or anything lightweight like that, and very reasonable pricing.
Great platform!
What do you like best about the product?
Ease of use, great support team, affordable pricing. The workflow feature is also awesome. A drastically simpler way to do marketing automation than other platforms we have used.
What do you dislike about the product?
List importing is still annoying. They don't allow you to match fields (the header name has to be identical on the CSV). They really should change this.
What problems is the product solving and how is that benefiting you?
It's mainly our email marketing platform, but also serves as a CRM in some cases. We also use it for SMS, Web push, direct mail, etc.
Recommendations to others considering the product:
Ask for Jeremy to be your CSM.
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