Iterable
IterableExternal reviews
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Iterable has been a gamechanger for our marketing emails
What do you like best about the product?
First of all, the UI is really easy to understand and navigate - setting up a campaign is straightforward unlike in a lot of other email service providers. All the features are useful, especially workflows for automation. Segmentation is great too, and allows us to get work done without needing assistance from our analytics teams. Overall I would highly recommend them to other email marketers.
What do you dislike about the product?
Sometimes when you search for campaigns, it won't pull up a campaign in the search results that does exist and should be displayed as a search results. You have to refresh the page a few times to get it to work. This happens probably 30-40% of the time when searching campaigns.
What problems is the product solving and how is that benefiting you?
Iterable allows us to quickly segment users, send them emails, set up automated email campaigns quickly, and learn and iterate on our campaigns with a/b testing and analytics. It saves us a lot of time, since without them we would be stuck depending on our developers and analysts to get anything done to send an email campaign.
Iterable Gives Other Marketing Automation Products a Run For Their Money
What do you like best about the product?
Our company has been using Iterable now for over a year to service the needs of our clients. Iterable's layout, organization, segmentation functionality, ease of use, and ability to build complex workflows for drip campaigns are by far the best features.
What do you dislike about the product?
There are few aspects of Iterable I dislike. As far as limitations go, there are a few when using Iterable at an enterprise level (like the ability to clone projects and clone workflows across projects). In spite of these limitations, the Iterable team has always been highly responsive, is aware of the above limitations, and working to correct them.
What problems is the product solving and how is that benefiting you?
We employ an omni-channel marketing automation strategy that integrates social media, direct mail, and email channels. Iterable has helped us define our segments and maintain consistent communication across all three channels.
Recommendations to others considering the product:
If you have/service multiple markets and are looking to use Iterable in a way where you wish to re-purpose workflows for other markets, be aware that you will have to rebuild each workflow. This is because Iterable is still lacking the functionality to duplicate workflows and/or clone projects.
User friendly support/guides
What do you like best about the product?
I am a new user to Iterable, so far the experience has been amazing. The support from their team has been awesome. I have enjoyed all the onsite guides. Please keep working hard to prodvide us a great platform to work from.
What do you dislike about the product?
So far the platform has been amazing. Maybe as I use the product more I will identify dislikes items. So far it’s amazing.
What problems is the product solving and how is that benefiting you?
We are working to streamline our notifications.
Great customer service and highly customizable
What do you like best about the product?
Customer success team is awesome and the ability to layer this on top of sparkpost is a huge win. If you’re thinking about it - just do it
What do you dislike about the product?
It’s all awesome! But if I had to gripe - I wish there was more functionality with data feeds - but I’m sure it’s coming
What problems is the product solving and how is that benefiting you?
Email marketing and also transactional
Absolutely essential
What do you like best about the product?
Iterable is easy to use. It has many powerful features you’ll need to setup and monitor email lifecycle campaigns and promotional blasts. Also easy to test iterations and utilize all your backend data to get the best results. Price point is good too.
What do you dislike about the product?
Still a young company and can improve on making some nuances a little easier to navigate. Also could improve analytics and reporting but confident they will keep innovating as time passes
What problems is the product solving and how is that benefiting you?
Setting up and monitoring our retention campaigns. It’s a bit complicated for our business due to long customer cycles and types of different customers. Iterable makes the process much easier to setup and go.
New to Iterable and impressed so far!
What do you like best about the product?
The onboarding experience has been great. Everyone is super friendly and helpful and I can tell that the team is very passionate about Iterable.
What do you dislike about the product?
It’s a little overwhelming because there’s so much you can do, but part of that is because I’m relatively new to email marketing and i have a lot to learn.
What problems is the product solving and how is that benefiting you?
Once we have iterable up and running we will be able to communicate with our customers much more seamlessly and will be able to build all of our emails on our own without relying on engineering. Iterable will give the marketing team much more control.
Iterable
What do you like best about the product?
Amazing omni channel product, very usefull to utilize for marketing use
What do you dislike about the product?
Nothing , it's a very useful tool to use for marketing
What problems is the product solving and how is that benefiting you?
Using multiple channel to create best marketing practice
Game changing
What do you like best about the product?
I love the innovation the iterable team shows to keep building a disruptive tool that is changing the way marketers are able to connect with their customers. And it is so easy to use!
What do you dislike about the product?
iterable is seeing incredible growth and I would love for them to build more tools faster.
What problems is the product solving and how is that benefiting you?
Iterable helped us pivot our content email program to target subscribers where they are in their lifecycle, helping us deliver more relevant messages at scale.
Great tool!
What do you like best about the product?
Amazing UI- makes it easy for our team to build campaigns. Support is very responsive and helpful.
What do you dislike about the product?
I can't think of any real cons, other than the lack of Salesforce integration (but they are working on releasing that soon!)
What problems is the product solving and how is that benefiting you?
Being able to send relevant, targeted email by segmenting our customers.
Game Changer
What do you like best about the product?
Easy to use! I am an email team of 1 so anything that can simplify my process is great. The workflows are easy to implement and the guide language is simple to use. We have been able to streamline our processes and send out better emails faster.
What do you dislike about the product?
The reporting could be better. It would be great to have a more holistic approach to reporting. Also, having a social or Google Ad integration would be nice.
What problems is the product solving and how is that benefiting you?
With our previous ESP it was cumbersome to personalize emails based on data and behavior, now we can quickly put together emails and make changes based on data. We no longer need to involve a developer or a data scientist to make changes or determine what to do next.
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