Iterable
IterableExternal reviews
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Strong Growth-Marketing Platform
What do you like best about the product?
Iterable is a great growth-marketing platform. I love that it covers almost every channel--email, SMS, push, and in-app--and integrates easily with Segment.
The workflow tool is far better than anything else out there, and I've personally tried pretty much every marketing automation platform from Marketo all the way down to tiny new startups.
The workflow tool is far better than anything else out there, and I've personally tried pretty much every marketing automation platform from Marketo all the way down to tiny new startups.
What do you dislike about the product?
No huge complaints here, but the organization of campaigns vs. messages could use a bit of redesign.
What problems is the product solving and how is that benefiting you?
We use Iterable to retain our user base and market to newly acquired users.
Iterable Market
What do you like best about the product?
- Unlimited data import
- Powerful user segmentation capability
- Integration with Segment, SendGrid, Sparkpost out-of-the-box
- Snippet feature to edit recurring elements of messages once for all messages
- Powerful user segmentation capability
- Integration with Segment, SendGrid, Sparkpost out-of-the-box
- Snippet feature to edit recurring elements of messages once for all messages
What do you dislike about the product?
- UX not always intuitive
- ElasticSearch requires data integration in specific format for dates
- ElasticSearch requires data integration in specific format for dates
What problems is the product solving and how is that benefiting you?
Engaging our patients throughout their lifecycle
Best ESP in my 10 years of email experience
What do you like best about the product?
- Data flexibility: we can integrate SO MUCH DATA and insert them into emails pretty easily.
- Their team: their team is awesome, transparent and so easy-going. So unlike the stiff corporate teams I've faced with other larger ESP's.
- Workflow tool is awesome. So much you can do with this and all pretty easily.
- I also love that my engineers love the tool!
- Their team: their team is awesome, transparent and so easy-going. So unlike the stiff corporate teams I've faced with other larger ESP's.
- Workflow tool is awesome. So much you can do with this and all pretty easily.
- I also love that my engineers love the tool!
What do you dislike about the product?
- It's a "startup" ESP, so there are small kinks they're still working out. Their team is always happy to listen and I like that I can impact their product roadmap with my feedback.
- Their reporting suite can use a makeover. It's not that intuitive and is pretty lacking. I just end up exporting my data as a data dump and doing my own pivots instead.
- Their reporting suite can use a makeover. It's not that intuitive and is pretty lacking. I just end up exporting my data as a data dump and doing my own pivots instead.
What problems is the product solving and how is that benefiting you?
We needed to find an ESP that would let us integrate our user data WITHOUT a flat-file integration.
We're a search company, so we need to be able to efficiently pass over all the user search results AND the properties of those result items into our ESP and have the marketing team easily include those result parameters into an email.
Our engineers love the API integration (we don't send any files back and forth!). I use the tool personally, and it has a LOT of options to accomplish one thing. As a marketer, it can be very confusing but it's pretty simple once you get the hang of it.
The workflow tool is also awesome, especially because there are so many data points you can integrate into the workflow. You can even build a workflow from an API trigger, so all your dev team would have to do is set the API and the marketer can build an automation with the rest.
We're a search company, so we need to be able to efficiently pass over all the user search results AND the properties of those result items into our ESP and have the marketing team easily include those result parameters into an email.
Our engineers love the API integration (we don't send any files back and forth!). I use the tool personally, and it has a LOT of options to accomplish one thing. As a marketer, it can be very confusing but it's pretty simple once you get the hang of it.
The workflow tool is also awesome, especially because there are so many data points you can integrate into the workflow. You can even build a workflow from an API trigger, so all your dev team would have to do is set the API and the marketer can build an automation with the rest.
Recommendations to others considering the product:
Don't get sucked into the big-name ESP's. Most of them are deceitful with their sales tactics and will tell you everything is easy to do. Iterable has been the most transparent with me and most honest with how our integration will work and also their weaknesses of the tool.
Impressed with the breadth of functionality
What do you like best about the product?
We chose Iterable based on the strength of its API and its ability to handle a multi-million list size. As a marketer, Iterable has a number of powerful advanced features that make it easy for me to perform segmentation, write workflows and run multivariate tests. The support team is beyond amazing; they are knowledgeable and go out of their way to ensure their customers succeed.
What do you dislike about the product?
Our engineers get a bit frustrated about some of the technical limitations. For example, certain types of API calls are currently centered around the individual user vs. a particular list (meaning that Iterable is designed to ping your server X million times for each user on a list vs. 1 X for the list itself). That said, the Iterable product team is very responsive to customer feedback, and this issue is on the short-term roadmap to be fixed.
What problems is the product solving and how is that benefiting you?
Prior to using Iterable, we had a homegrown email-marketing system. Marketing had no ability to send emails or to get detailed metrics without engineering support. Iterable has allowed us to reduce time-to-market for getting sends out the door, while improving testing and metrics reporting. For our most recent product launch, email marketing powered by Iterable was the top revenue-driving marketing tactic.
Recommendations to others considering the product:
I would highly recommend Iterable based on the strength of their support team. They have bent over backward to ensure the success of this implementation.
Satisfied Customer
What do you like best about the product?
Organizing campaigns and scheduling email and push notifications is very simple and content transitioned smoothly from our old ESP. Also, organizing workflows allows you to visualize and conceptualize each step of the system.
What do you dislike about the product?
We would love to see a more testing available for workflows
What problems is the product solving and how is that benefiting you?
Iterable helped our company to generate new content for our customer newsletter with their easy to use template editor and campaign scheduling tools.
Super responsive team and clean UI
What do you like best about the product?
The sales team is extremely knowledgable when it comes to what can be accomplished and how to get everything set up. The dashboard is intuitive!
What do you dislike about the product?
Haven’t seen anything yet that I don’t like.
What problems is the product solving and how is that benefiting you?
We have customers that use Iterable and we leverage the API for programmatic sends and the API is very clean and straight forward.
The only modern retention marketing suite
What do you like best about the product?
Our developers like Iterable because it has the best APIs for handling programmatic message from our internal stack, and our marketers like Iterable because of the power and ease of the visual Workflows feature.
What do you dislike about the product?
No complaints so far. When we have had feedback about the product, Iterable have been lightning fast at addressing it.
What problems is the product solving and how is that benefiting you?
Prior to Iterable, we had a very decentralized and disjointed retention messaging suite (one ESP for marketing email, another ESP for transactional, another vendor for marketing push, and Amazon SES for transactional push). With Iterable, we're migrating all those messages into one central service. This allows us to construct a much more holistic experience for our customers.
Exactly what we were looking for.
What do you like best about the product?
- Amazing support
- Visual journey builder
- Segment integration
- Modern UI/UX
- Feature building
- Visual journey builder
- Segment integration
- Modern UI/UX
- Feature building
What do you dislike about the product?
Sometimes I'll run into a few bugs, but nothing the support team won't help me solve.
What problems is the product solving and how is that benefiting you?
Iterable allows us to create visual workflows and journeys for better marketing to our users. Through my research for an ESP, it is the only platform that allows for full customization in their journey builder. It also has the UI/UX of a 2016 software, which is hard to find in this industry.
Recommendations to others considering the product:
I highly recommend using Iterable. It outperforms every ESP in just about every area. I'm extremely happy with my experience thus far.
Iterable's team has the knowledge and flexibility to make their email system the best I have used.
What do you like best about the product?
The workflows have made it easy for me to add and remove users from list to then use as suppression lists as well as create holding patterns to keep every user happy, engaged and converting.
What do you dislike about the product?
The inability to dig into segments within an email after sent (essentially, to layer levels of analytics on each other.)
What problems is the product solving and how is that benefiting you?
We have been able to personalize the donation process for our email donors.
Recommendations to others considering the product:
Take advantage of the customer service team, asking them specific questions on how you can implement Iterable within your company to improve your growth marketing. And the blog is awesome -- so read the blog for additional ideas, guidance and inspiration.
Nothing but amazing
What do you like best about the product?
Features are solid and the support is great! Iterable is young and flexible and the API is very comprehensive.
What do you dislike about the product?
Importing tool needs to be redone to allow you to match fields. Can all be done through the API well enough, but the UI needs a little more work.
What problems is the product solving and how is that benefiting you?
We do all sorts of email marketing so we need something flexible. Iterable provides that.
Recommendations to others considering the product:
Ask about workflows. It's their best feature.
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