Iterable
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Iterable platform that I recommend for its simplicity and operation.
What do you like best about the product?
The workflow functionality is excellent and offers us many opportunities for managing our services / products. This software allows us to send different types of mailings; which helps us to send marketing campaigns, it is an excellent option to attract our customers which are adding to our organization, it has excellent workflows, the interface is intuitive and easy to use, you can navigate through the configuration of a mass emailing in a day.
What do you dislike about the product?
It has some technical limitations, it tends to be a bit slow loading campaigns, saving templates and navigating to different parts of the software, it does not allow you to apply automatic suppression based on sent vs. marketing classification, date matching is not available for this platform, there are no global content blocks that are reusable, non-engineers are not skilled enough to successfully self-service our company functions.
What problems is the product solving and how is that benefiting you?
Iterable we have communications with multi-channel marketing, it helps us for customer retention, it allows design and marketing to be able to increase revenue without having to rely on engineering to edit messages and workflows. It allows us to have omnichannel solutions which is sent by email, SMS and push notifications. It has the ability to send mails for purchase confirmation , cancellation and password reset.
Recommendations to others considering the product:
It is implemented for marketing communications, has a customized on boarding process, is a great tool for companies looking to focus on increasing retention through multichannel messaging. With Iterable we got great help with our marketing needs, through our emails Iterable has allowed our message to reach the direct consumer of our products and helps clientele provide their product/service content.
I managed to increase our number of clients !!
What do you like best about the product?
Within our scope of work it turned out to be very useful due to its basis in email marketing in addition to the numerous flow tools, especially its interface that collectively seemed very easy to use, denoted in its great development of its API and the ability to sort data on a large scale.
What do you dislike about the product?
Some people in our work team stated that there are certain technical limitations such as segmentation which, unlike other software, seems to be out of date and needs improvements to take advantage of the data used.
What problems is the product solving and how is that benefiting you?
The use of Iterable allowed us to create basic email templates that can be reused by the rest of our team, which has been very beneficial for us. On the other hand, as a company, our desire is to grow every day and thanks to Iterable and its multichannel marketing platform, constant improvement and development is facilitated with a view focused on the future of the client.
Recommendations to others considering the product:
For many companies that always care about communication with customers Iterable provides that opportunity, in our company we maintain a connection and a bond with users which gives us a preference over the others, not to mention that this software worked for us very innovative since we used it and implemented it in our company, especially because of its WYSIWYG editor for emails.
Simple tools and a complete service, managing to expand and increase our traffic quickly and attracting new customers.
Simple tools and a complete service, managing to expand and increase our traffic quickly and attracting new customers.
Ample sales by mail and traffic.
What do you like best about the product?
The main objective of our organization is to send different types of emails to obtain more income from promoting our sales. With Iterable we send personalized messages at scale in all channels, we can in turn create campaigns and marketing segments, and even its interface has automation in this field. The workflow has become a more dynamic process traced by ROI analysis, customizable CTAs, Drip Campaigns and Social Marketing.
What do you dislike about the product?
It is a wide interface but not completely flexible, some of the needs may be limited, so work teams with advanced technical knowledge can feel frustrated. In our company we manage to shake off this negativity thanks to the fact that we develop strategies that lead us to use this software and adapt it to our work flow.
What problems is the product solving and how is that benefiting you?
We can attract more and more customers through automated email marketing and the opportunities provided by CRM management. We create automatic campaigns that continuously work well in connection with user behavior and user needs. We can work with retargeting campaigns without any complexity, expanding our performance in the market. Thanks to the ability to send messages at scale, we reach more buyers at the same time, creating higher profits compared to when we did not use Iterable.
Recommendations to others considering the product:
It offers everything that our company needs to grow in the world of marketing, its system is truly fast in managing and sending emails, monitoring and detailed analysis of the destination and reception of each of these can be established, allowing to capture to potential customers with high odds. Its interface is very comfortable, and capable of adapting to our needs to a certain extent, making the team improve the work flow, and obtain the expected income for each company.
Great support
What do you like best about the product?
Iterable's support team is very helpful and quick to respond + they provide a great CSM to provide 1:1 guidance. I also love how they sometimes have learning weeks so you can learn more about what other companies are doing and ask questions.
What do you dislike about the product?
The pricing structure for custom events could be improved. For example, they charge for each custom event that is fired by a user which can add up quickly.
What problems is the product solving and how is that benefiting you?
Communicating to customers is a science and requires a lot of learning and A/B testing. We're slowly understanding how to communicate better to our customers.
Easy-to-use email marketing software
What do you like best about the product?
As a non-technical marketer, I can use and create create campaigns and emails easily. It gives me autonomy over my work and how fast I can accomplish it. Their support team is very helpful as well when I've run into roadblocks or don't understand how to use a specific feature.
What do you dislike about the product?
Overall I think their documentation is lacking into how to actually use certain features. Their support articles say what they are, but you need to email back and forth with support to understand how to use it.
One issue that I've had a few times is duplicating blast campaigns, and the previous A/B test duplicates as well. Two times it has happened when I didn't realize it and the email went out with the wrong A/B test. They should make this more explicit - I feel it is a UX problem, not a user problem.
One issue that I've had a few times is duplicating blast campaigns, and the previous A/B test duplicates as well. Two times it has happened when I didn't realize it and the email went out with the wrong A/B test. They should make this more explicit - I feel it is a UX problem, not a user problem.
What problems is the product solving and how is that benefiting you?
The primary benefit of Iterable for our company is creating transactional or event/trigger-based emails. It requires a developer to create the event but once that is largely done, a non-technical marketer can handle the majority of the tasks. It is great to not require the use of an email develop or agency to manage the emails.
Iterable is super user friendly and intuitive!
What do you like best about the product?
Before learning iterable, I have used multiple marketing automation platforms but Iterable has been the most user friendly and intuitive to learn. My favorite feature in Iterable is workflows - it makes it easier for our team to create seamless multi-channel marketing campaigns!
What do you dislike about the product?
not having a file storage hub to store images/files
What problems is the product solving and how is that benefiting you?
automating workflows and personalizing triggered campaigns
High quality email platform
What do you like best about the product?
All the options of who/how to you can target people. For the most part, targeting in JSON also makes a lot of sense
What do you dislike about the product?
Minor UI issues: workflows & number of items to display at once (5, 10, etc)
What problems is the product solving and how is that benefiting you?
All the ways in which you can customize your workflows.
Recent Convert
What do you like best about the product?
Iterable's platform is a HUGE step up from our former ESP. We are thrilled that we can now execute multi-touch marketing campaigns all through one system. We love the web push notifications and SMS integration and the segmentation and personalization capabilities are stronger than what we imagined. This system is still fairly new for us so time will tell once we start building deep logic with our trigger campaigns but thus far we are very happy.
What do you dislike about the product?
We haven't had many complaints yet from the team using the tool the most often so that is a great sign. The dashboard set up is taking longer than we anticipated (we thought that would be set up out of the gate) but that is a minor price to pay.
What problems is the product solving and how is that benefiting you?
Our last email ESP, we really couldn't build segmentation down to the user level (everything was campaign based). We've known about RFM modeling for a while but really couldn't use it before now. We are just starting to dip our toes into this kind of modeling now but are very excited about the prospects and expect 2020 to be our largest year growth in retention using this new platform.
Easy to use!
What do you like best about the product?
Iterable is so easy to use. The interface is self explanatory and easy to navigate. Any concerns, issues, or random questions, Iterable is always there for you!
What do you dislike about the product?
I was having issues know when there is a known issue with Iterable until I ran into the actual issue during my workflow. Example- lists not loading. They recommend signing up for email alerts- Problem solved!
What problems is the product solving and how is that benefiting you?
Multiple department use and customer management
Iterable Review
What do you like best about the product?
My favorite thing about Iterable is how rich the data capabilities are. For the first time, I feel like I can really harness the data we have to create more compelling email campaigns. Their community is also incredible and all the help articles they have in their knowledge center are game-changers
What do you dislike about the product?
Catalogs and collections are so confusing and the documentation on them kind of suck.
What problems is the product solving and how is that benefiting you?
We are able to send way more personalized campaigns to our users
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