Iterable
IterableExternal reviews
821 reviews
from
and
External reviews are not included in the AWS star rating for the product.
A user friendly platform with an excellent support team.
What do you like best about the product?
The ability to fully customize campaigns and projects without having an extensive knowledge of how to email coding. The workflow capabilities also allow you to create some very customized marketing workflows.
What do you dislike about the product?
The insights don't allow for as much customization as I would like. There isn't much you can do in that part of the platform, so a lot of my analytics are done off of the platform.
What problems is the product solving and how is that benefiting you?
Iterable allows me to create customer segments with dynamic content, which helps personalize content for each customer.
Overwhelmingly Positive
What do you like best about the product?
drag and drop ability when mocking up email creative, and the list management and segmenting features make mailchimp almost unusable once you become accustomed to iterables interface. The workflow creation and management interface is excellent, allowing much of the day to day work to become automated. Also, the "help" intercom system that allows an iterable operator to chat in real time with a iterable representative is outstanding. This has honestly really been a lifesaver in many sticky situations. Their reps do a great job. The UTM feature in the advanced options is also a great tool that allows for easier segmenting and reporting, and it quite simple and easy to use.
What do you dislike about the product?
the merge tags can be sorta finicky sometimes, but even then this is nothing when compared to the other issues ESP's have. sometimes the drag and drop feature can have some glitches. Sometimes the button formatting can be a little off set, with the button sometimes being too small for the text.
What problems is the product solving and how is that benefiting you?
quick, clean, and easy segmenting of users who sign on. By using workflows we are able to segment by survey responses so that a user, depending on their given answer, receive a unique autoresponder email or series of emails. This allows much of the day to day work in the past to be automated, freeing up vital time that allows our firm to optimize our time thus increasing profitability.
Recommendations to others considering the product:
do it. mailchimp is trash.
Iterable has been a game-changer from us
What do you like best about the product?
Iterable has allowed us to in-house and streamline our data-driven marketing and extend the channels we use. The workflows feature is simple to use and powerful for managing our programmes and we love the simplicity of 'Experiments'
What do you dislike about the product?
There's an ongoing bug with email heat map reporting that we're waiting for a fix on and the Insights feature could be enhanced. We also eagerly anticipating the ability to update Facebook custom audiences from workflows and set in-app notification expiry beyond 24 hrs.
What problems is the product solving and how is that benefiting you?
We're able to turnaround campaigns much more efficiently and see our results and optimise in real time.
Maximizing customer experience using workflows
What do you like best about the product?
Being able to personalize our workflows across all channels.
What do you dislike about the product?
I would LOVE to be able to clone workflows across projects. My company (DataClover) has over 150 projects with the same set workflows per each. When we sign a new customer it is very tedious to set up these workflows each time.
What problems is the product solving and how is that benefiting you?
Being able to clone workflows throughout projects!
Recommendations to others considering the product:
Learn how important the API calls are and connecting data - I was removed from this process as a marketer and wish my tech team guided me more here.
Growing in right direction
What do you like best about the product?
Tool combines easy and logical interface for business users with a strategic layer underneath to build scalable customer journeys.
What do you dislike about the product?
Integration to some 3rd party endpoints has webhook dependencies More native integrations would be appreciated
What problems is the product solving and how is that benefiting you?
Omnichannel campaigns have been siloed. We hope Iterable helps us flatten that implementation.
Great innovative product and highly recommended.
What do you like best about the product?
What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.
What do you dislike about the product?
I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow.
What problems is the product solving and how is that benefiting you?
With Iterable, we have helped our email marketing needs and to reach out to new registered users and in the end have the ability to have the user subscribe.
Easy to use self serve tool
What do you like best about the product?
Iterable allows me to set up workflows and campaigns without Engineering. Handlebar logic and metadata store help me personalize templates and easily update information.
What do you dislike about the product?
Using datafeeds can cause timeouts and errors.
What problems is the product solving and how is that benefiting you?
Segmentation and personalization. Setting up drips to keep users enngaged and our company top of mind.
A data-driven marketer's dream tool
What do you like best about the product?
So far, we've really enjoyed Iterable's seamless and easy-to-navigate UI. This allows our non-technical and technical marketers alike to use the platform to it's full effectiveness. We are also excited the platform can support unlimited data points. This is a major differentiate between other vendors we considered prior to choosing Iterable.
What do you dislike about the product?
The only major con we see at the moment is the lack of global throttling limitations, but this issue will become obsolete with the features coming down Iterable's roadmap.
What problems is the product solving and how is that benefiting you?
We needed a platform to create a seamless marketing experience for all our users via every channel. With Iterable, we are finally able to execute on a lifecycle strategy that helps to acquire new users and retain current users.
Easy user experience for the email marketer
What do you like best about the product?
Intuitive interface, easy to use, great documentation
What do you dislike about the product?
Need greater demo kickoffs to kickoff team on all things Iterable
What problems is the product solving and how is that benefiting you?
A/B testing to figure out retention initiatives and reactivate paused patients
Love Iterable!
What do you like best about the product?
Going to Iterable from other ESPs has been like night and day. Reporting is quick, easy and clear.
What do you dislike about the product?
Uploading photos could be easier. Right now the process required multiple steps. A drag and drop system would be really helpful! I think this is something they are currently working on, though. .
What problems is the product solving and how is that benefiting you?
Segmenting lists. Being able to target very specific audiences has been a game-changer. We are able to better serve our consumers by bringing them content that applies to the directly.
showing 371 - 380