Iterable
IterableExternal reviews
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Strong Platform for Marketing Automation
What do you like best about the product?
The workflow feature allows marketers to build complex communication flows targeting users at optimal times.
What do you dislike about the product?
Occasional downtime and system slowness can limit the effectiveness of workflows. I hope this can be cleaned up.
What problems is the product solving and how is that benefiting you?
Marketing independence to set-up triggers and campaigns without engineering resources. We are able to set up new triggers and tets creatives much quicker than before.
A valuable resource for email communication
What do you like best about the product?
A pretty user-friendly interface, supplies a lot of tracking data on the back end to keep track of the success of your email.
What do you dislike about the product?
Have to tinker with the coding which can mess up the email, even when making seemingly simple additions/changes to an email. Copying in text from outside can be troublesome at times as well.
What problems is the product solving and how is that benefiting you?
Reaching mass amounts of people with emails blasts has been very helpful. The site removes duplicate emails on its own when loading lists which is definitely a plus.
Iterable is an intuitive, reliable ESP that is made for the modern marketer.
What do you like best about the product?
I like Iterable's workflows - they are so convenient and sophisticated, and allow for any marketer to set up a dynamic drip campaign.
What do you dislike about the product?
There are some small bells and whistles that I wish they would've considered, such as making it easy to users to send tests sends easily that will generate view in browser links.
What problems is the product solving and how is that benefiting you?
With Iterable, we are able to target customers with the right messaging at the right time. As a result, we've been able to improve retention and overall experience for our users.
Solid marketing automation product
What do you like best about the product?
Two things:
1.) The workflows are super easy to create.
2.) The ability to run multi-channel retention/conversion campaigns out of one platform is great: e-mail, SMS, push and Facebook Custom Audiences.
1.) The workflows are super easy to create.
2.) The ability to run multi-channel retention/conversion campaigns out of one platform is great: e-mail, SMS, push and Facebook Custom Audiences.
What do you dislike about the product?
Support is a little non-existent.
1.) There is very little help with onboarding - just a bunch of guides
2.) Support is really only available via LiveChat and takes upwards of 30 minutes to get a response sometimes. That said, once you can get someone on LiveChat, they are amazingly knowledgeable and supportive. The only downside is if you have a campaign all queued to go but need to wait for a response.
1.) There is very little help with onboarding - just a bunch of guides
2.) Support is really only available via LiveChat and takes upwards of 30 minutes to get a response sometimes. That said, once you can get someone on LiveChat, they are amazingly knowledgeable and supportive. The only downside is if you have a campaign all queued to go but need to wait for a response.
What problems is the product solving and how is that benefiting you?
We were looking to get more intelligent with our nurture campaigns, transitioning off of Mailchimp to a better product for automation.
Recommendations to others considering the product:
Make sure you have a solid technical implementation team. Most onboarding is left to a series of guides on their site.
Onboarding Client Review
What do you like best about the product?
Everything is very straightforward. Understanding how to retrieve data for segmentation/campaign builds is simple. The workflows are very clear and intuitive, which also leaves a lot of guesswork out of campaign set up.
What do you dislike about the product?
Overall biggest limitation uncovered has been the inability to change field names/formats once they've been created. Reporting tools have room for improvement too.
What problems is the product solving and how is that benefiting you?
Ability to do cross-channel marketing at an affordable rate.
Recommendations to others considering the product:
Our consumer marketing retention needs are heavy in email workflows with some layered in push notifications. Iterable's pricing structure and product offering was in line with what we were looking for. I would recommend presenting a use case and requesting client referrals to make sure Iterable is the right fit for your needs too.
Easy to use e-mail service
What do you like best about the product?
Iterable has a clean interface that's easy to use
What do you dislike about the product?
Sometimes when a campaign is launched it almost seems like you get an error in the data but that goes away shortly.
What problems is the product solving and how is that benefiting you?
Iterable has allowed us to get e-mails/messages out quickly to our season ticket members and conduct a higher volume of surveys than before
Recommendations to others considering the product:
Organization is key to keep track of your e-mails/lists and also be sure your data team has a backend mechanism in place to retrieve the e-mail data
Great Email Campaign Service
What do you like best about the product?
I love the ability to see "hot spots" on emails we send. I work in admin so the ability to see what links, and emails customers are looking at while I am helping them really helps me better assist them. The Customer Care team is amazing whenever I need something from them they are always able to easily assist me.
What do you dislike about the product?
I think the logs of where the customer clicked or what they visited could be clearer, however I am not sure if that is something on our end as a user vs. the product.
What problems is the product solving and how is that benefiting you?
It helps us realize what is working and what is not working. It allows us to see what domains are rejecting our email, or having deliverability issues.
Recommendations to others considering the product:
If you are working in an email based company this is a great asset for admin and customer service to better help customers. You can make great workflows that allow your team to track what a user is doing and see where they are most engaged in the emails.
Really great product.
What do you like best about the product?
Audience segmentation tool is v. advanced.
What do you dislike about the product?
Merge tag input process could be easier, a la Sendbloom.
What problems is the product solving and how is that benefiting you?
HireArt wasn't the ideal use case, so I'm not sure my feedback's really all that worthwhile. Iterable was kind of a square peg round hole for us, because there isn't necessarily a conversion at the end of our email campaigns that makes it possible to remove prospects from the drip. It's a very cool product however, and Iterable was awesome to work with. They bent over backwards to get us onboarded, and even helped us solve an unrelated issue we were having internally with email verification. Can't recommend working with them highly enough, and if the opportunity arises I'd happily recommend to e-commerce companies we work with.
Recommendations to others considering the product:
Go for it.
Iterable's segmentation is fantastic, a very easy to use program
What do you like best about the product?
the segmentation and suppression makes it really easy to target properly. Editing and cloning templates is very easy so its great for repeatable send outs with similar audiences.
What do you dislike about the product?
haven't really been bothered by anything yet
What problems is the product solving and how is that benefiting you?
email send outs of our newsletters, artist launch emails et
Recommendations to others considering the product:
it will definitely take your targeting to the next level, learn as much as you can about logical segmentation.
Easy to Use + Great Support
What do you like best about the product?
Easy to use and set up templates/create blast campaigns. Easy to see how emails are performing. The Iterable team is constantly working to improve their product which is great to see. Support has been helpful and spends time to solve problems
What do you dislike about the product?
Needs more API support! Would like more in depth data when it comes to revenue reporting. List segmentation can get complicated quick and become messy. Would like more notification when changes do get rolled out to the site instead of being surprised.
What problems is the product solving and how is that benefiting you?
Email marketing, A/B testing, triggered campaigns for different segments of users, creating a more personalized email experience
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