Iterable
IterableExternal reviews
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Versatile Platform with Impressive Segmentation
What do you like best about the product?
I love Iterable's audience segmentation capability because it lets us really drill down into our audience and get so personalized. The high-level opportunities for segmentation and the dynamic fields we use within one email, with if-then statements, make our content super personalized. I also really love the embedded message feature—it allows us to add additional placements within the app with a low engineering lift. I like how versatile Iterable is; it's very robust and meets all our needs. I find it convenient and straightforward to work with different channels easily, whether from the campaign builder or the journey builder. I love the ability to save templates and use them quickly and easily.
What do you dislike about the product?
I've really missed having an easy way to add or upload photos, but I appreciate that a media library is coming. This has been lacking for a couple of years. Also, the initial setup was a beast, mainly because we were figuring out how we wanted to use the product best.
What problems is the product solving and how is that benefiting you?
I love Iterable for its audience segmentation capabilities, allowing us to drill down and personalize content easily. The embedded message feature simplifies adding placements in the app with minimal engineering effort. The variety of channels and ease of editing campaigns are also convenient.
Great for automation and journeys, with room to improve analytics
What do you like best about the product?
Iterable is flexible, fast, and easy to work with. The segmentation options are strong, experiments are simple to set up, and the overall UI is user friendly and makes it easy to work with. Journeys are intuitive, and the platform scales well even with large datasets.
What do you dislike about the product?
When copy pasting flows it doesn't always save the settings so when you have a lot of them it can get error prone. Also customer support ist not always super helpful, though, repsonsive and quickly to reply. Analytics could be better across campaigns and audience segments.
What problems is the product solving and how is that benefiting you?
Iterable helps manage all our customer messaging in one place instead of juggling multiple tools. I can build journeys, send campaigns, test things quickly, and target the right users without relying on engineers. It also makes it easier to keep messages consistent across channels. Overall, it saves a lot of time, reduces errors, and lets us move faster with our CRM work.
Intuitive CRM, Integration-Friendly but Faces Scalability Challenges at 5bn+ Emails/Year
What do you like best about the product?
I like that Iterable is easy for a marketer to use and integrates easily with our other tools, especially Hightouch.
What do you dislike about the product?
We send a large volume of emails (5 billion + per year), and at times, we've had scalability issues.
What problems is the product solving and how is that benefiting you?
I use Iterable to orchestrate communications, create customer journeys, and conduct experiments across multiple channels. It integrates easily with our tools and empowers marketers with self-service capabilities.
Clear, Intuitive Experience That Boosts Productivity
What do you like best about the product?
I appreciate the user experience, as everything is clear and straightforward. This allows me to complete tasks more quickly and smoothly, without making things unnecessarily complicated. I also like the layout of the pages.
What do you dislike about the product?
I find it frustrating that sometimes my edits don't save, and copying and pasting text from other sources can lead to errors. Additionally, when changes aren't saved, I risk losing a significant amount of work. It would be helpful to have an autosave feature while building campaigns or lists to prevent this from happening.
What problems is the product solving and how is that benefiting you?
iterable provides a space for my team where everything we do online can be done is one space. that is truely so helpful, meaning we can be aligned and send the same messagin consistantly
Outstanding Support and Intuitive Interface with Powerful AI Features
What do you like best about the product?
I truly appreciate the CSM support and the assistance we receive through our dedicated channel. Both Joy and Haitham are consistently available, always ready to help, and they proactively address any difficulties we encounter, working hard to find solutions. I also find the interface very user-friendly and easy to navigate. The AI features, including STO, Frequency Optimisation, and Predictive Goals, are excellent additions that enhance the overall experience. I find Email, Push and SMS all very ease to set up and use.
What do you dislike about the product?
-When new features are rolled out and some features are retired it's not always communicated well.
-It can sometimes be a little buggy & glitchy
-It can sometimes be a little buggy & glitchy
What problems is the product solving and how is that benefiting you?
One stack solution for all channels - Email, SMS and Push, allowing the team to create seamless customer journeys.
Clear Interface, Efficient Workflow, Needs Library Tweaks
What do you like best about the product?
I like how clear the platform is with everything laid out very clearly. I also appreciate the organization of the folders and the way the interface looks. Our customer experience managers are quite helpful and supportive, which I find very valuable. Additionally, the platform is secure, which is definitely a plus for me. Overall, using Iterable allows me to work fast and efficiently, getting a lot done, and I have confidence that if issues arise, they are resolved quickly by someone who is there to help.
What do you dislike about the product?
With the new update of the creative library, I find it slightly frustrating how it doesn't keep the same folder that you've had open. Before the update, if I was in an email and building it, I could put in one image, come out of the gallery, click on another section to put in an image, and when I'd open the gallery, it would open the folder I was most recently in if I hadn't refreshed the page. It doesn't do that anymore, and I really wish it did. I also wish when you're selecting images, you could select the whole box rather than just a small circle because that slows things down a bit. Having to log in every day using the Google authorization is sometimes just a bit irritating. Not a huge problem.
What problems is the product solving and how is that benefiting you?
Iterable solves tracking issues, especially with UTM links not pulling through to our data service. It makes my job easier with its intuitive platform and manages segments, lists, and assets efficiently.
Highly Personalized Marketing with an Intuitive UI
What do you like best about the product?
I use Iterable for sending email, SMS, and push notifications to our customers. I love that it gives us the ability to be highly personalized with our customer base and allows us to have a single platform to send all of our communications. The user interface is intuitive and easy to use, which makes planning journeys and segmentation quick and easy. Testing is also easy because of this.
What do you dislike about the product?
I do find Iterable can be quite 'buggy' - sometimes things don't work quite as expected or could be more customer friendly. When adding an image into a campaign, the tiny dot at the top of the image must be clicked specifically, rather than just clicking the whole image. Also, when adding an image to a campaign, it would be ideal if the most recently opened file in the creative library automatically opened again to save time.
What problems is the product solving and how is that benefiting you?
Iterable allows us to be highly personalized with our customer base and sends all communications from a single platform. Its intuitive design makes planning journeys and segmentation quick and easy.
Effortless Email Campaigns with Minimal Engineering
What do you like best about the product?
I like the ease of use in Iterable, especially the fact that changes can be made by non-engineers. Previously, we used legacy systems where any email content changes required engineering effort, but now I can easily change the content without any engineering time. Maintaining an individual customer record also works well, enabling the Ops team to self-serve tracking when needed. The initial setup of Iterable was relatively easy and much simpler compared to setting anything up in Talend.
What do you dislike about the product?
I think the problems we've encountered with Iterable are more due to our implementation rather than an Iterable defect. We could possibly have had more support during onboarding to prevent developing bugs. We're now more up to speed with the tool and considering completely wiping data from the tool and starting again with the knowledge we've gained. It would have been helpful to go through our use cases and receive recommendations. We have a hybrid identifier project but think we should have gone with user ID. I don't think we understood the full implications when that decision was made.
What problems is the product solving and how is that benefiting you?
I can easily change the content of emails without involving engineers, saving time and resources. Non-engineers can make changes, and maintaining individual customer records helps our Ops team track information independently.
Exceptional Support and Effortless Usability
What do you like best about the product?
Iterable support & customer account managers are a great help when using the platform - issues resolved quickly and a font of knowledge. Iterable itself is an easy to use platform with its drag and drop feature.
What do you dislike about the product?
It would be nice if we could track clicks within snippets when creating new templates. Also, the list logic can be a little difficult to work out at times.
What problems is the product solving and how is that benefiting you?
This tool has been valuable in supporting our marketing and communications efforts with customers across multiple brands and countries.
Streamlined Customer Communication with a Few Hiccups
What do you like best about the product?
I greatly enjoy the template creation feature in Iterable, as it facilitates the crafting of customer communications with ease. Additionally, I find the segmentation tools within Iterable to be exceedingly intuitive, allowing me to efficiently target specific customer groups based on precise criteria. The journey creation process is also notable for its simplicity, employing user-friendly objects and cards that streamline the process and make it enjoyable to navigate and configure. Furthermore, the ability to integrate Iterable with other tools, such as direct integration with our data platform BigQuery using Smart Ingest, has been a significant advantage, as it promises to enhance our data management and communication capabilities. Moreover, although I wasn't involved in the initial setup, adding new events and API calls into the platform has been straightforward and user-friendly, which speaks to the platform's underlying ease of use.
What do you dislike about the product?
I find the way in which journeys, templates, and campaigns are linked together in Iterable to be confusing. Navigating between these elements often requires moving between screens in a counter-intuitive way. Specifically, creating a campaign, adding, and editing a template can be quite janky. I'm sometimes taken out of the primary journey to edit the template in another area of the platform, and then I have to navigate back to the original journey myself, rather than being able to complete the task within the same context.
What problems is the product solving and how is that benefiting you?
Iterable solves our communication inefficiencies, enabling us to seamlessly connect with customers at crucial touchpoints via API-triggered messaging. This enhances our engagement through intuitive customer segmentation and journey creation features.
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