Iterable
IterableExternal reviews
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Really intuitive platform with powerful capabilities
What do you like best about the product?
I find the platform very intuitive to use. I'm a fairly new user, having started in my role this year, and in a fast-paced email marketing environment, I do not have a lot of spare time to read lengthy manuals. I've found it so easy to find my way around, build and edit emails, and segment our lists to really hit the ground running in my role and deliver improvements quickly.
I find the interface really simple, allowing me to move seamlessly between campaigns, journeys and analytics.
A favourite feature I discovered recently is being able to save and name specific rows in emails, so that I can reuse them elsewhere. This has been of great benefit when refreshing our templates and ensuring that everything is on brand.
As a relatively new user, I have a lot to learn but I have already found the support team, Iterable Plaza and the wealth of FAQs to be a great support.
I'm really excited to discover how Iterable can help us to grow our business and how we communicate with our customers.
I find the interface really simple, allowing me to move seamlessly between campaigns, journeys and analytics.
A favourite feature I discovered recently is being able to save and name specific rows in emails, so that I can reuse them elsewhere. This has been of great benefit when refreshing our templates and ensuring that everything is on brand.
As a relatively new user, I have a lot to learn but I have already found the support team, Iterable Plaza and the wealth of FAQs to be a great support.
I'm really excited to discover how Iterable can help us to grow our business and how we communicate with our customers.
What do you dislike about the product?
I find some of the segmentation options could be more straight forward, for instance creating non engager segments has been a challenge, as I would expect more intuitive straight-forward options, like "has not opened an email in the last xx days". It almost feels like you're having to work out a double negative to use this functionality.
I wish you could have folders within campaigns and journeys.
It's hard to split out performance results for different types of campaigns, e.g. engager vs non engager. I believe I have to go back and label everything to be able to do this.
I wish you could have folders within campaigns and journeys.
It's hard to split out performance results for different types of campaigns, e.g. engager vs non engager. I believe I have to go back and label everything to be able to do this.
What problems is the product solving and how is that benefiting you?
Through Iterable, we have created a number of automated journeys, which will allow us to gradually reduce our use of individual campaigns. Creating these user journeys has allowed us to focus on giving our new prospects and users a great onboarding program to really familiarise themselves with the brand and build future loyalty.
Iterable is helping us to reduce time spent on creating campaigns for our customers, and freeing up more time to focus on improvements and developments.
Scheduling campaigns, particularly across other timezones has been a much-used feature which saves me time, so I can plan ahead and ensure campaigns are sent at the right time in the right timezone.
Iterable is helping us to reduce time spent on creating campaigns for our customers, and freeing up more time to focus on improvements and developments.
Scheduling campaigns, particularly across other timezones has been a much-used feature which saves me time, so I can plan ahead and ensure campaigns are sent at the right time in the right timezone.
Activate to Elevate: My Activate 2025 Experience
What do you like best about the product?
As an active user of Iterable, I genuinely appreciate its intuitive and user-friendly interface. The Workflow Studio, in particular, makes building complex customer journeys feel smooth and manageable with its drag-and-drop functionality. Iterable’s personalization capabilities are also a standout—it allows for dynamic content and advanced segmentation, which helps us deliver more relevant messaging. The platform’s integration flexibility with other tools and data sources adds to its efficiency, and I’m especially grateful for the helpful documentation, webinars, and live events like Activate Virtual that keep users informed and inspired.
What do you dislike about the product?
While Iterable is a powerful platform, there are areas where it could be enhanced. Template management can sometimes feel a bit rigid, especially when trying to build visually rich or brand-heavy emails. I’ve experienced occasional lag or slowness when handling larger datasets or complex workflows. The analytics features, while useful for quick insights, could benefit from more robust and customizable reporting options. Lastly, A/B testing within journeys is somewhat limited—it would be great to have more advanced testing tools directly in workflows to better optimize campaign performance.
What problems is the product solving and how is that benefiting you?
Iterable is solving the challenge of delivering personalized, timely, and data-driven communication at scale. In an environment where customer expectations are constantly evolving, the platform helps bridge the gap between raw data and meaningful engagement. For me, this means being able to create tailored user journeys, automate campaigns with precision, and respond to user behavior in real-time—all without heavy engineering support. It simplifies complex workflows, improves audience segmentation, and ensures messages reach the right people at the right time. Ultimately, it’s helping our team build stronger customer relationships while increasing operational efficiency.
New Customers - Enjoying Onboarding
What do you like best about the product?
We've had a fantastic onboarding experience with Iterable. The entire team has been incredibly helpful and knowledgeable, always willing to roll up their sleeves and support us every step of the way. For a large, multi-brand onboarding, the process has been impressively seamless. We're already seeing efficiencies across both internal processes and customer experience. I'm also genuinely impressed by how quickly my team has been able to get up to speed on the platform.
What do you dislike about the product?
While our overall onboarding experience has been positive, there were a few challenges along the way. As we began implementing our use cases, we found that some features we assumed were available needed to be added or customized—despite having taken a thorough approach during the RFP and presentation process. That was a bit frustrating and caused some unexpected delays. Additionally, we encountered a few bugs that were known to other teams within Iterable but hadn’t yet been communicated to our onboarding team. This resulted in some lag time as they tracked down the necessary information internally. Improved internal knowledge sharing could help streamline the experience in situations like this.
What problems is the product solving and how is that benefiting you?
Iterable is helping us drive greater efficiency in our marketing operations while improving personalization across email and SMS. We wanted to enhance the customer experience on both channels, and Iterable gives us the tools to do that effectively. It allows us to treat email and SMS as distinct channels while still leveraging shared data to create a seamless, connected customer journey.
Best CRM lifecycle tool available
What do you like best about the product?
Iterable has the most complete feature set for multi-channel lifecycle marketing.
What do you dislike about the product?
Iterable is missing a couple key features for reporting and measurement that currently requires other tools to help augment certain reporting views.
What problems is the product solving and how is that benefiting you?
Iterable is able to unify our direct marketing channel initiatives and helps the team build personalized campaigns at scale.
Iterable stands out in a sea of mediocre products
What do you like best about the product?
Innovation and enhancements done with user experience in mind. Made by marketers, for marketers!
What do you dislike about the product?
The arrows connecting the journey points together make it look messy, would like to be able to attach them to any part of the tile
What problems is the product solving and how is that benefiting you?
Moving from SFMC, we went from having a highly technical and clunky product that requires high specialization and training to operate effectively. It's very difficult to manage and Iterable's drag and drop feature makes it so user friendly just about anyone could pick it up! Plus the UI is fantastic.
Love iterates support chat!!
What do you like best about the product?
Your support team on chat is unmatched! I have worked with sales force for over 8 years, Eloqua for 6 and a variety of others for a few years each. None have anything close to how knowledgeable your team is. I can’t express enough how bad the support was with salesforce even with paying for their top tear support, millions a year waisted.
What do you dislike about the product?
Wish there was PDF hosting, in the image hosting tool.
Please please add some type of folder structure to snippets. It’s hard to organize and even search for snippets to go now. They are just all thrown in together and unless you. Have all the names memorized it can be time consuming to find.
Please please add some type of folder structure to snippets. It’s hard to organize and even search for snippets to go now. They are just all thrown in together and unless you. Have all the names memorized it can be time consuming to find.
What problems is the product solving and how is that benefiting you?
It has helped increase our sales to the point where we’re cash flow positive now
good marketing automation platform
What do you like best about the product?
marketer friendly, great data points/ingestion for IT as well. also very useful to have their catalog option
What do you dislike about the product?
need more IT hands on support during integration
What problems is the product solving and how is that benefiting you?
easy tool to use for marketers who may not be able to code
Dynamic People, Dynamic Platform
What do you like best about the product?
Highly functional platform allows us to operate our life cycle marketing in a snap. Webhooks out make workflows easy.
What do you dislike about the product?
Insights tab in UTC. Wish it was in project timezone.
What problems is the product solving and how is that benefiting you?
Dynamic lists and custom events to manage marketing journeys with personalization.
I love Iterable
What do you like best about the product?
It is so user friendly, all the features are very intuitive.
What do you dislike about the product?
Sometimes I need more engineering support than I’d expect.
What problems is the product solving and how is that benefiting you?
Marketing automation, segmented messaging, performance tracking.
Gives Independence to Marketers
What do you like best about the product?
Iterable has been a game-changer for my marketing efforts. It’s incredibly easy to use, even for those of us who aren’t tech-savvy, and the personalization options are unmatched. I have been able to create dynamic, engaging campaigns without help from anyone else... highly recommend!
What do you dislike about the product?
It can be challenging to coordinate with the engineering team and ensure everything is operational. However, once everything is established, it requires minimal intervention.
What problems is the product solving and how is that benefiting you?
Gives me independence from the product and engineering team to run marketing initiatives.
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