Iterable
IterableExternal reviews
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Streamlined Email Marketing with Powerful Customization
What do you like best about the product?
I love using Iterable for its drag & drop email builder, which significantly streamlines our workflow, making the path from design to implementation quicker and easier. This feature allows us to efficiently construct emails without the need for deep coding knowledge. Additionally, I enjoy how snippets and HTML blocks can be utilized to personalize emails dynamically based on profile fields and event fields, enhancing the tailored experience for our audience. The data feeds offered by Iterable are invaluable for our operations, as they enable us to pull in necessary data on-the-fly from external data sources, meaning we don't have to store all of our data directly within Iterable itself. This flexibility allows us to manage and utilize our data efficiently, enhancing the overall effectiveness of our marketing and communication strategies. Moreover, I appreciate that Iterable has great tools for us to be able to construct intricate customer journeys, and provide us with the ability to create exceptional experience-driven campaigns propelled by moments-based marketing.
What do you dislike about the product?
I would like better insights for platforms and devices, as well as a way to drill down into the user segment that makes up a metric without having to build a bunch of dynamic segments in the list builder. We spend time preparing and customizing emails for all types of platforms, and it would be nice to know what type of devices to concentrate our time on. For example, if most of the opens come from iOS mobile devices, we will concentrate on making that better but also look at instances where we can make Android better. The drill down into user segments from insights would save valuable time when reporting to management. For example, sometimes we would like to know what type of users are unsubscribing. The only way to figure that out is to try to isolate those users in a segment which is complex and time-consuming.
What problems is the product solving and how is that benefiting you?
Iterable enables us to build intricate customer journeys, streamlining email creation with a drag & drop builder. It enhances personalization through snippets and data feeds, improving efficiency and customer experiences in our marketing efforts.
Impressive Integrations and Clean API
What do you like best about the product?
It's wide arsenal of integrations and overral tidyness in it's api. It's also quite simple to understand when using features such as journey setup via drag n drop
What do you dislike about the product?
It may feel a bit slow at times (for example when waiting for events to propagate via the webhooks). Some design choices are questionable - templates might feel confusing when editing a campaign in a journey and not seeing those changes propagate to the template that journey campaign was based on
What problems is the product solving and how is that benefiting you?
It orchestrates our transactional messages that can be anything from lease/application status updates to payment reminders and info about received/failed payments. We also use it to debounce emails/sms as to improve our sender scores
Easy to Use, Creative Logic, and Outstanding Support
What do you like best about the product?
It's easy to use and straightforward. The handlebar logic is really dynamic and you can get very creative with how to use it and set things up properly. There's also a host of channels that you have access to whether that's email, push, SMS or WhatsApp. The support team and Customer Success team are also always super helpful, and quick to respond.
What do you dislike about the product?
The journey builder could be more detailed in terms of who is in the flow where they are, and where they exited. And sometimes there are a few small bugs. That happens, so nothing I really dislike.
What problems is the product solving and how is that benefiting you?
Iterable is our main tool for all customer communication. Without it, we wouldn't have a scalable way to reach out to our customers.
Best-in-class Engagement Platform with Outstanding Support
What do you like best about the product?
Iterable is a best-in-class engagement platform that I would definitely select and implement again. It has become a critical part of our tech stack and our customer experience. Special shout-out to Claire on the CX team as well as the entire Customer Support team. The customer-facing teams have been amazing over the years.
What do you dislike about the product?
It could use some love on media management and data schema management but I know these are currently in the works. Also some better out-of-the-box reporting could be helpful.
What problems is the product solving and how is that benefiting you?
It is our primary platform for orchestrating customer-facing scaled communication. Onboarding journeys, transactional messages, crisis response, feature launch... We do it all from Iterable in a way that maintains brand consistency while driving business and customer impact.
User-Friendly Email Tool that Still Allows for Flexibility
What do you like best about the product?
There's also some fun features to play around with, like the ability to add stickers and GIFs. My company doesn't use them, but they're a nice touch.
What do you dislike about the product?
Somehow I missed that in a recent update they added an "expand" button to the sidebar, that brings up the field you need in a pop-up box. I'd still like the ability to resize the field on my own, but the expand button is handy.
What problems is the product solving and how is that benefiting you?
I find Iterable makes it easy to format newsletters, enhancing engagement and ensuring timely communications with donors. It gives me some good structure to use as a foundation while allowing me enough flexibility to play.
Intuitive and Innovative, But Initial Setup Can Be Challenging
What do you like best about the product?
I love how Iterable has an easy-to-use interface, making the platform really easy to navigate, which simplifies my work process substantially. The innovative approach they take is highly commendable, as it allows me to explore new ways to enhance our marketing strategies effectively. I appreciate that Iterable often rolls out new features, keeping the platform cutting-edge and allowing me to add variables to the experiment sessions to optimize our marketing efforts further. The ability to send personalized messages to different segments at the optimal time with send/time optimization is a standout feature that significantly improves our communication effectiveness. Additionally, the platform's capability to integrate effortlessly with tools like Salesforce and Snowflake makes it an invaluable part of our marketing stack.
What do you dislike about the product?
I found the initial setup of Iterable to be quite slow and painful, particularly with the push and in-app setup. Additionally, the messaging insights could be improved as there is no way to get rid of unused metrics and track custom events.
What problems is the product solving and how is that benefiting you?
I use Iterable to send personalized messages at the optimal time with send/time optimization and appreciate its user-friendly interface and innovative features.
Effortless Onboarding and Comprehensive ESP Features
What do you like best about the product?
Iterable is very easy to navigate, with little training required to get new team members started with it. It has all the features that you'd expect from an ESP.
What do you dislike about the product?
We have to use suppression lists, which count towards our number of users, even though we will never send anything to them.
What problems is the product solving and how is that benefiting you?
Email automation and dynamic templates
User-Friendly and Efficient, But Support Lacking
What do you like best about the product?
I love that Iterable is user-friendly and easy to navigate. The sections are clearly labeled and accessible, which makes it an easy platform to learn without needing prior experience. The initial setup was very easy, making the whole process quite smooth. Additionally, it helps me send out email campaigns fast and effectively.
What do you dislike about the product?
Technical support is difficult to reach and their support isn't well versed in the platform
What problems is the product solving and how is that benefiting you?
I use Iterable for email marketing and automation, sending out campaigns fast and effectively.
User-Friendly Platform with Powerful Email Journeys
What do you like best about the product?
I love Iterable for its ability to combine multiple email campaigns into one seamless journey, which greatly enhances our B2B email nurture strategies. The platform is notably more user-friendly compared to other marketing automation tools I’ve encountered, allowing my team to operate it efficiently with minimal need for assistance from other departments. This usability advantage is a significant factor in our shift from using Marketo, as Iterable offers a simpler, more intuitive experience that doesn’t require heavy involvement from an Ops team.
What do you dislike about the product?
I encounter bugs at times, which disrupt the use of the platform. Additionally, some aspects of it are not very intuitive, requiring more effort to learn or use efficiently.
What problems is the product solving and how is that benefiting you?
I use Iterable for B2B email nurtures, benefiting from visual segmentation and flow. It's user-friendly compared to other platforms, enabling my team to use it quickly without much assistance.
Wide Range of Features for Efficient Audience Targeting
What do you like best about the product?
It offers a wider range of built-in features that can help you reach your target audience as efficiently as possible.
What do you dislike about the product?
While using Iterable, I have encountered a few challenges. For example, it does not allow you to delete fields once they have been created. Additionally, event-related data is not stored in a structured format, which can be limiting.
What problems is the product solving and how is that benefiting you?
The Iterable Data Feed solution proved to be very useful for us, allowing us to fetch data on demand whenever we needed to populate an email template. This approach means we don't have to store the data directly in Iterable.
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