Iterable
IterableExternal reviews
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Flexible journeys, intuitive segmentation, and responsive support make Iterable a winner
What do you like best about the product?
The interface is easy to navigate, and the journey builder offers excellent flexibility to create highly customized campaigns. The segmentation tool is also fantastic—very intuitive and quick to build unique audiences on the fly. On top of that, the support team is responsive and helpful, even on a lower-tier package.
What do you dislike about the product?
Sometimes flashy new features are prioritized over simple quality-of-life updates that would improve usability. There’s no way to capture list or audience growth over time, which makes long-term tracking difficult. Our project is userID-based, which complicates searching for individual users since IDs come from another system, and there’s currently no easy way to shift to a hybrid project.
What problems is the product solving and how is that benefiting you?
We use Iterable for all of our marketing communications with our DTC customers. It allows us to manage lifecycle campaigns across email and push with ease, using personalization and segmentation to target the right audiences at the right time. This helps us drive stronger engagement, improve retention, and scale campaigns without adding extra manual work.
Robust platform that can fill any creative objective.
What do you like best about the product?
As a marketer, the UI is so much better than other ESPs.
What do you dislike about the product?
12 hour data lag is concerning to a data engineering team.
What problems is the product solving and how is that benefiting you?
It’s enabling us to launch email automations.
Newbie view - easy learning curve
What do you like best about the product?
One i love how iterable has its academy for new users. It's really beginner friendly, with interactive follow along examples
What do you dislike about the product?
The segmentation data for my organization isn't really mapped. A key (names to definitions) would be great... but that might be up to my organization.
What problems is the product solving and how is that benefiting you?
Creating journeys, marketing emails, in app messages, etc.
Very nice
What do you like best about the product?
Fast and robust, rigid yet flexible in its constraints
What do you dislike about the product?
No preference center, bit ugly however gets the job done
What problems is the product solving and how is that benefiting you?
Sending a bunch of emails and doing it swiftly
Excellent and Forward Thinking!
What do you like best about the product?
I'm very happy about how forward thinking Iterable are! We are a very new client, but already I am very excited about all of the new innovations (especially NOVA).
What do you dislike about the product?
Honestly, at this point, nothing at all!
What problems is the product solving and how is that benefiting you?
Iterable will (when fully set up) allow us to build and store one overarching customer profile from multiple different data sources.
Intuitive interface
What do you like best about the product?
BT are not currently as cusotmer, but we’ve had product demos and the platform looks intuitive and good CX.
What do you dislike about the product?
I’d like to understand more of integration to our GCP data and security implications.
What problems is the product solving and how is that benefiting you?
Have a single platform that can control full customers journeys across channels would be a big benefit
Effective and easy to use CRM
What do you like best about the product?
I love the clean and simple interface, as well as the ability to duplicate campaigns and integrate SMS and email.
What do you dislike about the product?
I dislike the lack of version control and drafting options for SMS journeys. There isn’t an easy way to click “undo” or have multiple drafts in progress.
What problems is the product solving and how is that benefiting you?
Iterable allows us to communicate with leads and members through email, SMS, and push in a cost effective manner. This increases our touch points and revenue per customer.
Love Iterable!
What do you like best about the product?
Iterable 's great resource center and Catalog / Collections are two of my favorite things about Iterable
What do you dislike about the product?
Some quirks and technical difficulties can happen with such robust features
What problems is the product solving and how is that benefiting you?
Personalized content within email using Catalog data and its association with user profile fields - huge time saver in email production
Iterable Activate Conference
What do you like best about the product?
Iterable seems to be constantly evolving and improving services to meet the needs of customers. They are very open to listening to customer feedback and do try and adapt.
What do you dislike about the product?
I'm not sure if it is due to SMS regulations or the partnership, but SMS can be tricky to implement/manage with their current offerings in our experience. Depending on the use case, other companies may not have the same experience.
What problems is the product solving and how is that benefiting you?
Ability to communicate with our customers, and provide a more personalized message. We have also been able to improve efficiency with back office tasks and take some of the manual email sends off of their plate, freeing up time for other customer touchpoints.
A Flexible and Powerful Platform With Room to Grow
What do you like best about the product?
Iterable is a powerful, flexible platform that makes it easy to build, test, and optimize both email and SMS campaigns in one place. The user interface is intuitive and visually clean, which makes navigating between journeys, templates, and reporting much smoother than some other tools I’ve used. I especially appreciate the dynamic content capabilities and how seamlessly it integrates with our customer data, allowing us to personalize messaging at scale. The flexibility in segmentation, along with the ability to trigger campaigns based on real-time customer behavior, has been a game-changer for our lifecycle strategy.
What do you dislike about the product?
While Iterable is robust, some parts of the platform can feel clunky or underdeveloped. Reporting is one area that could use improvement—it can be difficult to pull detailed, customized reports without resorting to external tools or custom API work. Journey versioning also isn’t as seamless as I’d like; managing multiple versions of a workflow can get messy and hard to track. Additionally, loading times for certain features (especially journeys and large templates) can be slow, which can interrupt workflow when you're making quick updates. Lastly, while support is responsive, there’s sometimes a gap between ticket responses and true resolution, especially for more technical issues.
What problems is the product solving and how is that benefiting you?
Iterable solves the challenge of delivering personalized, timely, and data-driven marketing across multiple channels—email, SMS, push, and more—without needing to rely heavily on engineering support. It addresses the fragmentation of tools and data that often slow down CRM and lifecycle strategies, enabling marketers to build seamless, automated journeys that respond to real-time customer behavior.
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