Iterable
IterableExternal reviews
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So Easy to Use—Powerful Segmentation with Minimal Code
What do you like best about the product?
So easy to use. Very little code required. The segmentation tool is very use friendly to me.
What do you dislike about the product?
It feels very email marketing heavy. They are making real progress bringing in all the other channels but it sill feels very email first, and ecommerce focused. (but we are not ecommerce and it works great for us)
What problems is the product solving and how is that benefiting you?
It really makes always on journeys work really well. Lots of tools to make sure the right people enter, and progress through the journey correctly when set up, and I can walk away and it runs great from then on.
Easy Setup, Intuitive Interface
What do you like best about the product?
Ease of set up and use. Interface is easy to understand.
What do you dislike about the product?
Nothing I can immediately think of - excited for the new features coming soon!
What problems is the product solving and how is that benefiting you?
Creating better comms for my users - iterable does this by offering support that is fast, and easy to understand. I love the academy!
Easy for Marketers to Learn and Build In
What do you like best about the product?
Fairly easy for marketers to learn and build within the platform
What do you dislike about the product?
Challenges collating results and reporting
What problems is the product solving and how is that benefiting you?
Iterable is helping to build triggered multichannel journey messaging
Streamlined Our Email Marketing with Confidence
What do you like best about the product?
I like Iterable for its ease of use and user-friendly interface. The ability to integrate with AI is really valuable to us, as it helps in growing our company. It's easy to make visible changes, which adds to the flexibility in design. With Iterable, we can integrate onboarding, automated emails, and email marketing into one place, and it's great for expanding and growing our marketing outreach with more trust and experimentation. It consolidates the tools we used before, enabling us to scale quickly without much developer support, allowing our team to be creative on a faster timeline. Viewing data is much simpler and can be done across multiple teams, keeping everyone on the same page and helping us execute and ideate without roadblocks.
What do you dislike about the product?
I'd love to be able to delete data forms.
What problems is the product solving and how is that benefiting you?
Iterable consolidates onboarding, automated emails, and email marketing, allowing us to scale marketing efficiently. It supports creativity by reducing dev support and offers an easy-to-use interface for seamless data sharing across teams.
Powerful Marketing Automation with User-Friendly Interface
What do you like best about the product?
I like the nice interface of Iterable, making it easy to use. The data integration is straightforward, and the APIs are solid. I appreciate the instant segmentation and results, which are crucial for marketing. The email builder is easy to use, and the support for handlebars language throughout the product allows for technical specificity. Iterable is also part email, push, in-app message, SMS engine, and part orchestration engine, which efficiently delivers messages to different channels. It's built for rapid responses, allowing marketers to quickly reach the audience or information they need. I also find the modern interface, faster results and deployments, and easier access to everything—including data segments, email building, and verifying KPIs—very beneficial. The setup is pretty straightforward, too.
What do you dislike about the product?
I need to be able to delete fields. I need to be able to change field type. I need to be able to edit field names. I need to have a proper Sandbox and promotion capability to move anything from one project to another, or to share across projects. I would love for Partners to have more access and input to the future of the tools, as well as the time to preview and train on new features prior to general availability for end users.
What problems is the product solving and how is that benefiting you?
Iterable acts as a comprehensive marketing automation platform, enabling effective message orchestration across channels and providing rapid data access without coding. It offers faster results and deployment than legacy platforms.
Streamlines Lifecycle Marketing with Ease
What do you like best about the product?
I really like Iterable's easy-to-use interface and great functionality, which makes managing journeys simple. Being able to scale lifecycle programs fast and test and iterate based on results is a big plus. I also appreciate how well-organized the initial setup was, making the transition smooth. Having used it at another company and bringing it to my new one, I can definitely say I love it.
What do you dislike about the product?
Sometimes I wish analytics were more robust or easier to access.
What problems is the product solving and how is that benefiting you?
I use Iterable to activate, onboard, engage, and retain users. It allows us to scale lifecycle programs fast, test, and iterate. The interface is easy to use, and journey management is simple, adding great functionality.
Cost-Effective, Easy-to-Use Email Solution
What do you like best about the product?
I like Iterable for its ease of use. My team switched from Salesforce to Iterable because of the cost and functionality.
What do you dislike about the product?
Additional AI functionality
What problems is the product solving and how is that benefiting you?
I use Iterable for marketing communications, replacing another platform for cost and functionality benefits.
Streamlined Marketing with Iterable's User-Friendly Interface
What do you like best about the product?
I've been an Iterable user since 2022 and I am beyond thrilled with the AI features and the ability to grow with the AI community here. The tool is great for our marketing campaigns and engaging with our audience, especially since it's a very seasonal business. The ease of creating templates within Iterable makes my job so much easier. I take full advantage of the creative library and keep organized with folders for parts of my templates that I use daily, as well as one-offs. It's so much easier to have all of our interactions with users in one platform, which gives us better data on preferences and customer engagement. The transition to Iterable has been very smooth for our life cycle marketing, and I'm quite happy with the progress.
What do you dislike about the product?
I'm still learning some parts of Iterable that we should be taking more advantage of, like handlebars. I think our company needs to focus on data hygiene, and that's something I need to work on a bit more to use the data to our advantage.
What problems is the product solving and how is that benefiting you?
Iterable enhances our email marketing and audience engagement year-round. It simplifies my job with easy template creation and organized folders. Managing all user interactions on one platform gives us better insights into customer preferences.
Iterable Made Email Marketing Easy to Learn and Grow With
What do you like best about the product?
Iterable has been so helpful to us. When I first started my role, I was very novice with email marketing and once we transitioned to iterable I learned so much and continue to every day!
What do you dislike about the product?
The only thing I’ve found challenging is that you cannot permanently delete a user profile.
What problems is the product solving and how is that benefiting you?
I think it’s helping send the most tailored information as possible to customers which is benefitting us for customer retention
Iterable: Easy to Use for Startups and Enterprises
What do you like best about the product?
Iterable is great at being easy to use, you don't always need to be a technical user. Great to a start up company or large organization. Everything is so easy in one place.
What do you dislike about the product?
Current pain-points are being resolved with new features that are releasing this year.
What problems is the product solving and how is that benefiting you?
It making it easy to use, I can quickly hop into Iterable, build out a camapign and journey within minutes and deploy. I can easily dig into certain campaigns and gain beneficial insights.
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