The APN Customer Engagements Program (ACE) enables APN Partners to support customers and drive successful engagements on AWS. Through the ACE Program, qualifying APN Partners become eligible to receive AWS lead and opportunity Referrals through the ACE Customer Engagements platform. The APN Customer Engagements Program provides APN Partners with access to sales and technical support resources like AWS Compete resources and AWS Cloud Economics resources to support driving a successful customer outcome.

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What APN Partners are saying about ACE
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Eligibility to receive AWS sourced leads and opportunities.

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Introduction to an AWS Sales Rep on validated opportunities.

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Technical Support on validated opportunities. 

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AWS Compete Team Support on eligible, validated opportunities. 

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Dynamic Lead Sharing URL when featured in Blog Posts and Public Customer References. 

Requirements to submit an opportunity in theAPN Opportunity Management platform. 

APN Membership Registered, Standard, Advanced, or Premier APN Consulting or Technology Partners
Terms and Conditiions Acceptance of the APN Customer Engagements Program Terms and Conditions

 

 

Requirements to receive AWS customer engagements from AWS. 

APN Membership Standard, Advanced, or Premier APN Consulting or Technology Partners
PSF Listing  Active listing on AWS Partner Solutions Finder (PSF)
APN Program Designation Must be in an APN Program. To complete this requirement, participation in a minimum of one of the following APN Programs is required: AWS Competency Program, AWS Managed Service Provider (MSP) Program, AWS Service Delivery Program, AWS Solution Provider or AWS Public Sector
Capabilities and Preferences  Are eligible for identified leads and opportunities based on capabilities and preference settings 
Commitment to provide updates Commitment to provide updates on AWS lead and opportunity referrals
Terms and Conditions Acceptance of the APN Customer Engagements Program Terms and Conditions. Submission of 10 validated customer engagements to AWS on a rolling 12-month basis
Additional Requirements  Partner Activity dependent on APN Tier

The APN Customer Engagements Program doesn’t require an application process; you become eligible when you meet the program requirements as you navigate and make the most of your APN Journey. We recommend you begin by submitting opportunities through the APN Opportunity Management Tool, encouraging your customers on AWS to complete CSAT reviews and applying to our various APN differentiation programs (e.g. AWS Competency, AWS Managed Service Provider Program).

AWS Customer Engagements Referrals encompass two categories, AWS Opportunity Referrals and AWS Lead Referrals.

  • AWS Lead Referrals can be defined as inbound prospects generated by AWS who have engaged in one or more AWS Marketing Activities and have consented to be engaged with an APN Partner to assist with their AWS needs. 
  • AWS Opportunity Referrals can be defined as AWS Referred Leads generated by AWS who have been qualified by AWS Sales and have consented to be engaged with an APN Partner to assist with their proposed solution or workload.

An AWS Validated Opportunity is one that represents net-new AWS Business and has been thoroughly prospected by your firm to clearly define the end-customer’s needs, pain points, and what your firm is proposing to solve. 

Opportunities are submitted through the APN Opportunity Management Tool located in APN Partner Central.
To submit a new opportunity, follow the steps below:

  1. Login to APN Partner Central 
  2. Navigate to “Opportunities”
  3. Select “Add New”
  4. Complete all required fields and select “Submit”

APN Partners assume responsibility of obtaining the appropriate consent from a customer prior to submitting an opportunity to AWS. If your customer would not like to disclose personal contact information (name, email address, phone number), it’s acceptable to provide an alternate contact within your firm along with the customer website.

See all the FAQs from the APN Customer Engagements (ACE) Program in APN Partner Central

Ready to get started? You can start by submitting opportunities today in the APN Opportunity Management Tool