APN Customer Engagements Program

Supporting AWS Customers through APN Partner engagements

What is the ACE Program?

The APN Customer Engagements Program (ACE) enables APN Partners to support customers and drive successful engagements on AWS. Through the ACE Program, qualifying APN Partners become eligible to receive AWS lead and opportunity referrals through the ACE Pipeline Manager. The APN Customer Engagements Program provides APN Partners with access to sales and technical support resources like AWS Compete resources and AWS Cloud Economics resources to support driving a successful customer outcome.

What APN Partners are saying about ACE
APN_Customer-engagements

APN Customer Engagements Program Benefits

AWS_Benefit Icon_AutomatedOperations

Eligibility to receive AWS sourced leads and opportunities.

100x100_benefit_automated

Introduction to an AWS Sales Rep on validated opportunities.

100x100_benefit_support

Technical Support on validated opportunities.

100x100_Benefit_Support_Confident_Execution

AWS Compete Team Support on eligible, validated opportunities.

100x100_benefit_signup

Dynamic Lead Sharing URL when featured in Blog Posts and Public Customer References.

APN Customer Engagements Program Requirements

Opportunity Submission Requirements

Requirements to submit an opportunity in the ACE Pipeline Manager.

APN Membership Registered, Select, Advanced, or Premier APN Consulting or Technology Partners
Terms and Conditions

Acceptance of the APN Customer Engagements Program Terms and Conditions

Customer Engagement Referrals

Requirements to receive AWS customer engagements from AWS.

APN Membership Select, Advanced, or Premier APN Consulting or Technology Partners

PSF Listing 
Active listing on AWS Partner Solutions Finder (PSF)
APN Program Designation Must be in an APN Program. To complete this requirement, participation in a minimum of one of the following APN Programs is required: AWS Competency ProgramAWS Managed Service Provider (MSP) ProgramAWS Service Delivery Program, or AWS Public Sector Partner Program
Capabilities and Preferences  Are eligible for identified leads and opportunities based on capabilities and preference settings 
Commitment to provide updates Commitment to provide updates on AWS lead and opportunity referrals
Terms and Conditions Acceptance of the APN Customer Engagements Program Terms and Conditions. Submission of 10 validated customer engagements to AWS on a rolling 12-month basis
Additional Requirements  Partner Activity dependent on APN Tier

Frequently Asked Questions

How do I apply to the APN Customer Engagements Program?

The APN Customer Engagements Program doesn’t require an application process; you become eligible when you meet the program requirements as you navigate and make the most of your APN Journey. We recommend you begin by submitting opportunities through the ACE Pipeline Manager, encouraging your customers on AWS to complete CSAT reviews and applying to our various APN differentiation programs (e.g. AWS Competency, AWS Managed Service Provider Program).

How does the APN Customer Engagements Program define AWS Customer Engagement Referrals?

AWS Customer Engagements Referrals encompass two categories, AWS Opportunity Referrals and AWS Lead Referrals.

  • AWS Lead Referrals can be defined as inbound prospects generated by AWS who have engaged in one or more AWS Marketing Activities and have consented to be engaged with an APN Partner to assist with their AWS needs.
  • AWS Opportunity Referrals can be defined as AWS Referred Leads generated by AWS who have been qualified by AWS Sales and have consented to be engaged with an APN Partner to assist with their proposed solution or workload.

What is an AWS Validated Opportunity?

An AWS Validated Opportunity is one that represents net-new AWS Business and has been thoroughly prospected by your firm to clearly define the end-customer’s needs, pain points, and what your firm is proposing to solve.

Where do I submit AWS Validated Opportunities?

Opportunities are submitted through the ACE Pipeline Manager located in APN Partner Central.

To submit a new opportunity, follow the steps below:

  1. Login to APN Partner Central
  2. Navigate to “My Customers”
  3. Select “Add New”
  4. Complete all required fields and select “Submit”

What should I do if my customer doesn't want me to disclose personal contact information to AWS?

APN Partners assume responsibility of obtaining the appropriate consent from a customer prior to submitting an opportunity to AWS. If your customer would not like to disclose personal contact information (name, email address, phone number), it’s acceptable to provide an alternate contact within your firm along with the customer website.

See the APN Customer Engagements (ACE) User Guide in APN Partner Central.

Getting Started

Ready to get started? You can start by submitting opportunities today in the ACE Pipeline Manager.