AWS Global Startup Program

Power your fast-growing, enterprise-tech startup

Are you an AWS Partner? Log into AWS Partner Central »

The AWS Global Startup program is an invite-only, go-to-market program supporting mid-to-late stage startups that have raised institutional funding, achieved product-market fit, and are ready to scale.

This program offers your startup unique support by assigning Partner Development Managers (PDMs) with deep AWS knowledge and startup or business development experience. Get support for your business in three key areas: product development, go-to-market, and co-sell.

Explore success stories and how to get started below.

Product development

Become enterprise-ready by adopting Well-Architected best practices reduce workload risks.

Accelerate product development through architecture reviews, immersive workshops, and integration with AWS products and services.

Differentiate your solutions by working with AWS Partner Solutions Architects to optimize your solutions for customer use cases.


Increase visibility through case studies, win wires, blogs, and the AWS Startup Partner Solutions webpage.

Generate leads by participating in seminars, events, and webinars, and receive invites to AWS-led events.

Access Marketing Development Funding (MDF) to accelerate outreach, offset the cost of campaigns and content development, list your solutions in AWS Marketplace or AWS Data Exchange (ADX), and more.


Receive dedicated support from co-sell specialists to drive engagement with the AWS Sales and field teams.

Reduce sales cycles and accelerate existing deals with assistance from AWS sellers. Generate new opportunities through customer introductions and fund your proof-of-concepts.

Gain expedited access to the AWS ISV Accelerate Program to help you co-sell. 

Looking to deploy cutting-edge solutions?

Success Stories

Get Started

Early Stage Startups

AWS Startups

Get the resources you need to solve a technical challenge, hire the right engineers, or finalize a fundraising round.

AWS Activate for Startups

Get started on AWS quickly with credits, training, and support.

AWS Lofts

Attend educational sessions, work on apps, and get in-person answers to your AWS technical questions at no cost.

Later Stage Startups

  • Join the AWS Partner Network (APN) at no cost by creating your AWS Partner Central account.

    • Enroll in the Software Path, specifically designed for organizations that develop software that runs on or is integrated with AWS.
    • Upon meeting the minimum validation criteria for the Software Path, i.e., successfully completing the AWS Foundational Technical Review (FTR), you can start to build your foundation for the AWS Global Startup program.

    Learn more about the AWS FTR »

  • To be considered for the AWS Global Startup Program, your startup will need to:

    • Have a clear, demonstrated product-market fit for an innovative enterprise technology product 
    • Be backed and recommended by a top-tier venture capital firm
    • Have sales and marketing resources in place to build your AWS and cloud strategy
    • Submit at least ten AWS Partner Opportunity Referrals to seek AWS Sales support through the APN Customer Engagements (ACE) Program
    • Publish two publicly referenceable case studies within the past 12 months
  • If you believe this program is for you and have met the foundational criteria, request an invite to the program.

    Upon submission, the AWS team will reach out to you to recommend next steps.

    Submit an interest form » 

Partner Testimonials