AWS Global Startup Program

Power your fast-growing, enterprise-tech startup

The Amazon Web Services (AWS) Global Startup program is an invite-only, go-to-market program supporting early to mid-stage startups that have raised institutional funding, achieved product-market fit, and are ready to scale.

This program offers your startup unique support by assigning Partner Development Managers (PDMs) and Partner Solution Architects (PSAs) with deep AWS knowledge and startup or business development experience. Get support for your business in three key areas: product development, go-to-market, and co-sell.

Explore success stories and how to get started below.

Accelerate Your Growth with the AWS Global Startup Program (1:13)

Product development

Become enterprise-ready by adopting Well-Architected best practices to reduce workload risks.

Accelerate product development through architecture reviews, immersive workshops, and integration with AWS products and services.

Differentiate your solutions by working with AWS Partner Solutions Architects to optimize your solutions for customer use cases.


Increase visibility through case studies, win wires, blogs, and the AWS Startup Partner Solutions webpage.

Generate leads by participating in seminars, events, and webinars, and receive invites to AWS-led events.

Access Marketing Development Funding (MDF) to accelerate outreach, offset the cost of campaigns and content development, list your solutions in AWS Marketplace or AWS Data Exchange (ADX), and more.


Receive dedicated support from co-sell specialists to drive engagement with the AWS sales and field teams.

Reduce sales cycles and accelerate existing deals with assistance from AWS sellers. Generate new opportunities through customer introductions and fund your proof-of-concepts.


Looking to deploy cutting-edge solutions?

Success Stories

Get Started

The AWS Global Startups Program is designed for early to mid-stage VC-backed startups (generally Series A through Series C) that have differentiated products for AWS customers.

    • If you are an early to mid-stage VC-backed startup, follow the outlined steps to participate in the program.
    • Enroll in the Software Path, specifically designed for organizations that develop software that runs on or is integrated with AWS.
    • Upon completing the registration process, your Startup will receive a welcome email with prescriptive guidance on information required to be submitted to the AWS Global Startup team for evaluation.
    • Start working with our team to get qualified and build your ‘Better Together’ story form and Qualification form upon receiving the welcome email and follow the instructions in the welcome email to submit the forms.
    • Watch Grow Your Business with the AWS Customer Engagement Program (ACE) to become eligible for co-selling.
    • Share 10 qualified partner opportunities (over a rolling 12-month period) with AWS through the ACE Pipeline Manager in AWS Partner Central.
    • Upload 2 Public References to AWS Partner Central. You can submit these references under the “Market” tab in Partner Central.

    Login to AWS Partner Central »

    Grow Your Business with the AWS Customer Engagement Program (ACE) (1:37)
  • Review the FTR Guide »

    Leveraging the AWS Foundational Technical Review (FTR) (3:18)
    • Create a listing in the AWS Marketplace to qualify for the AWS Global Startup Program.
    • Watch Get Started as a Seller in AWS Marketplace video to determine if listing in AWS Marketplace aligns with your product delivery model and business goals.
    Get Started as a Seller on AWS Marketplace (2:33)
  • Once you’ve completed steps 1-5, apply for the ISV Accelerate Program. Upon acceptance into this program, reach out to to apply for the Global Startup Program.

Partner Testimonials