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AWS Global Startup Program

Power your fast-growing startup

Overview

The AWS Global Startup Program (GSP) is an invite-only, go-to-market program supporting early to mid-stage software startups that have raised institutional funding, achieved product-market fit, and have the capacity to scale through partnership.

The program gives startups the technical, marketing, and sales resources to accelerate growth across three key areas: product development, go-to-market, and co-sell.

Hear from AWS Global Startup Program Partners: Watch the series.

Ready to grow with the AWS Global Startup Program? Explore benefits, success stories, and how to get started below.

Hear from Global Startup Partners

Empowering Startups at scale

Startups have been supported by the Global Startup Program since its inception in 2019
1,000+
Year over year increase in AWS Marketplace sales for Startup Partners in 2025
100%

Benefits

GSP Partners get everything they need to build, market, sell, and grow their startups, including funding, access to AWS experts, and go-to-market resources.

    Accelerate your product development with access to AWS technical experts and architecture reviews. Differentiate your solutions by working with Partner Solutions Architects to optimize them for customer use cases, and collaborate with leading technology companies through fellowship opportunities to develop your solution and take it to market. Get one year of credits for AWS developer tools to build faster.

    Increase visibility and generate demand with customizable marketing assets and campaigns that drive adoption of your solutions—and access Marketing Development Funds (MDF) to offset campaign and content costs. Get featured in AWS Partner recommendation engines to put your solution in front of more customers.

    Access funding like end customer credits to accelerate wins in AWS Marketplace, plus training and focused events that help you build effective go-to-market strategies and successfully co-sell with AWS. Work with AWS Account Managers who are incentivized to co-sell your solutions via AWS Marketplace Private Offers.

Looking to deploy cutting-edge solutions?

Discover solutions from AWS Global Startup Partners that help enterprises build, migrate, and innovate faster on AWS.

Explore Global Startup Partner solutions
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Drata's growth has accelerated since joining the Global Startup Program. For founders and leaders of rising startups, the program is essential to scaling—providing the resources to support product development, GTM efforts, and co-sell.

Daniel Marashlian

Co-Founder & CTO, Drata
Archera (White) Logo
Having the AWS Global Startup Program's support from the earliest days of our partnership helped us quickly identify whitespace in the AWS stack that our product could fill—and define the benefits of filling those gaps for both AWS customers and sellers. By insuring our customers' AWS commitments, we reduced friction and helped over 130 customers make their first commits to AWS.

Aran Khanna

CEO, Archera
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The Global Startup Program transformed Pepperdata's go-to-market path with AWS in the first six months. The GSP team delivered targeted co-marketing, helped us identify and align new co-sell opportunities, and opened strategic discussions with key technical and business leaders. The support has been extraordinary in helping us build our business on AWS.

Ash Munshi

CEO, Pepperdata

Get started

1. Join the AWS Partner Network

Sign in to the console and complete AWS Partner Central registration to join the AWS Partner Network (APN).

Sign in to the AWS console

2. Review requirements

Before you get started, your startup should meet these requirements:

  • Have raised Series A funding, at minimum
  • Executive alignment across product, marketing, and sales leadership
  • A dedicated AWS Alliance Lead and/or Partnerships Leader
  • At least one product with the ‘Deployed on AWS’ badge
  • At least two AWS Marketplace Private Offer transactions in the trailing twelve months
  • Enrolled in the ISV Accelerate Program

For support with AWS Marketplace listing or ISVA program, reach out to startuppartners@amazon.com

3. Submit nomination

Once you meet the program requirements, work with your PDM to submit a nomination.

4. Unlock benefits

Upon enrollment, you’ll receive a confirmation email with next steps and program resources.