AWS Partner Network (APN) Blog

Revolutionize Your Business with AWS Generative AI Competency Partners

By Chris Dally, Business Designation Owner – AWS
By Victor Rojo, Technical Designation Lead – AWS
By Chris Butler, Sr. Product Manager, Launch – AWS
By Justin Freeman, Sr. Partner Development Specialist, Catalyst – AWS

In today’s rapidly evolving technology landscape, generative artificial intelligence (AI) is leading the charge in innovation, revolutionizing the way organizations work. According to a McKinsey report, generative AI could account for over 75% of total yearly AI value, with high expectations for major or disruptive change in industries. Additionally, the report states generative AI technologies have the potential to automate work activities that absorb 60-70% of employees’ time.

With the ability to automate tasks, enhance productivity, and enable hyper-personalized customer experiences, businesses are seeking specialized expertise to build a successful generative AI strategy.

To support this need, we’re excited to announce the AWS Generative AI Competency—an AWS Specialization that helps Amazon Web Services (AWS) customers more quickly adopt generative AI solutions and strategically position themselves for the future. AWS Generative AI Competency Partners provide a full range of services, tools, and infrastructure—with tailored solutions in areas like security, applications, and integrations to give customers flexibility and choice across models and technologies.

“Partners play an important role in supporting AWS customers leveraging our comprehensive suite of generative AI services. We are excited to recognize and highlight partners with proven customer success with generative AI on AWS through the AWS Generative AI Competency, making it easier for our customers to find and identify the right partners to support their unique needs.” ~ Swami Sivasubramanian, Vice President of Database, Analytics and ML, AWS

According to Canalys, AWS is the first to launch a generative AI competency for partners. By validating the partner’s business and technical expertise in this way, AWS customers are able to invest with greater confidence in generative AI solutions from these partners. This new competency is a critical entry point into the generative AI partner opportunity, which Canalys estimates will grow to US $158 billion by 2028.

“Generative AI has truly ushered in a new era of innovation and transformative value across both business and technology. A recent Canalys study found that 87% of customers rank partner specializations as a top three selection criteria. With the AWS Generative AI Competency launch, we’re helping customers take advantage of the capabilities that our technically validated Generative AI Partners have to offer.” ~ Ruba Borno, Vice President of AWS Worldwide Channels and Alliances

Leveraging AI technologies such as Amazon Bedrock, Amazon SageMaker JumpStart, AWS Trainium, AWS Inferentia, and accelerated computing instances on Amazon Elastic Compute Cloud (Amazon EC2), AWS Generative AI Competency Partners have deep expertise building and deploying groundbreaking applications across industries, including healthcare and life sciences, media and entertainment, public sector, and financial services.

Launch Partner Showcase

We invite you to explore the following AWS Generative AI Competency Launch Partner offerings recommended by AWS.

AWS Services Partners

These AWS Partners have deep expertise working with businesses to help them adopt and strategize generative AI, build and test generative AI applications, train and customize foundation models, operate, support, and maintain generative AI applications and models, protect generative AI workloads, and define responsible AI principles and frameworks.

AWS Software Partners

These AWS Partners utilize foundation models (FMs) and related technologies to automate domain-specific functions, enhancing customer differentiation across all business lines and operations. Partners fall into three categories: Generative AI applications, Foundation Models and FM-based Application Development, and Infrastructure and Data.

Customers: Work with an AWS Generative AI Specialization Partner

AWS Generative AI Competency Partners make it easier for customers to innovate with enterprise-grade security and privacy, foundation models, generative AI-powered applications, a data-first approach, and a high-performance, low-cost infrastructure.

Explore the AWS Generative AI Partners page to learn more.

Partners: Become an AWS Generative AI Competency Partner

AWS Partners with Generative AI offerings can learn more about becoming an AWS Competency Partner.

AWS Specialization Partners gain access to strategic and confidential content, including product roadmaps, feature release previews, and demos, as part of the AWS PartnerEquip event series. To attend live events in your region or tune in virtually, register for an upcoming session. In addition to AWS Specialization Program benefits, AWS Generative AI Competency Partners receive unique benefits such as bi-annual strategy sessions to aid joint sales motions. To learn more, review the AWS Specialization Program Benefits Guide in AWS Partner Central (login required).

AWS Partners looking to get their Generative AI offering validated through the AWS Competency Program must be validated or differentiated members of the Software or Services Path prior to applying.

To apply, please review the Program Guide and access the application in AWS Partner Central.