T-Mobile US Inc. is one of the largest service providers in the United States providing wireless communication services, including voice, messaging, and data to millions of customers through a range of services.  

“The AI @ T-Mobile team is integrating AI and machine learning into the systems in our customer care centers enabling our Team of Experts to serve customers with greater speed and accuracy through Natural Language Understanding models that show them relevant, contextual customer information in real-time. Labeling data has been foundational to creating high performing models, but is also a monotonous task for our data scientists and software engineers. SageMaker Ground Truth makes the data labeling process easy, efficient and accessible, freeing up time for them to focus on what they love – building products that deliver the best experiences for our customers and care representatives,”

Matthew Davis, VP of IT Development, T-Mobile


Pinterest is a web and mobile application company that operates a software system designed to discover information on the World Wide Web.

"Pinterest is continuously developing machine learning systems to detect objects for visual search and moderation use cases. To accomplish this, we need to label millions of images to generate the required training datasets. Pinterest has an existing labeling platform that has integrated Amazon services like Amazon Mechanical Turk. We were excited to explore using SageMaker Ground Truth to extend this platform to support bounding box labeling tasks. We found SageMaker Ground Truth provides a simple, streamlined interface to kick off labeling jobs. We worked closely with the AWS team to tailor SageMaker Ground Truth to our unique dataset, and look forward to integrating SageMaker Ground Truth with our data labeling platform."

Veronica Mapes, Technical Program Manager, Pinterest


Change Healthcare is a healthcare technology company that offers software, analytics, network solutions, and technology-enabled services to help create a stronger, more collaboratie health system.

“Change Healthcare, a leading healthcare technology company, plays a vital role in helping the healthcare ecosystem not only function, but also work smarter. Our AI team is looking for a solution that can label text paragraphs efficiently, so we can annotate highly unstructured health data that previously could not be modeled. With SageMaker Ground Truth and its integration with SageMaker, it is easy to use with rapid workforce deployments and enables us to launch labeling tasks with very little effort, ultimately helping us to make the healthcare system more efficient.”

Nick Giannasi, Chief AI Office, Change Healthcare


GumGum is an artificial intelligence company with a focus on computer vision. Their mission is to unlock the value of visual content produced daily across diverse data sets.

“AWS continues to show a tremendous commitment to enabling machine learning for all developers. SageMaker Ground Truth consolidates the fragmented landscape of data labeling services with a simple and well executed labeling solution. We were quickly able to integrate the tool into our training pipeline and are excited to see how its evolution will further impact our business.”

Cambron Carter, Director of Engineering, Computer Vision, GumGum


Automagi specializes in the field of product and service planning, and development of artiificial intelligence, machine learning and bot SaaS.

“We specialize in building AI solutions and bringing to them to our customers to solve their business problems. We believe SageMaker Ground Truth will become a key part of our efforts towards delivering cutting-edge AI solutions for our customers. It provides a number of powerful capabilities that help us generate accurate training datasets. The “bring your own labeling workforce” with the choice of labeling templates enables us to securely onboard our team with ease and at scale. We are looking forward to using Sagemaker Ground Truth across our AI solution portfolio.”

Masahiko Sakurai, Chief Executive Officer, Automagi

ZipRecruiter is an employment marketplace for job seekers and employers. It is a job posting service that sends job to multiple job boards with one click and offers free job alerts for job seekers.

“The rise of AI has transformed how employers source talent and job seekers find work. ZipRecruiter’s AI-powered algorithm learns what each employer is looking for and provides a personalized, curated set of highly relevant candidates. On the other side of the marketplace, the company’s technology matches job seekers with the most pertinent jobs. And to do all that efficiently, we needed a Machine Learning model to extract relevant data automatically from uploaded resumes. Training a Machine Learning model to be able to identify the most important information requires a sizable dataset to start. The process to create this data is often expensive, manual, and time-consuming. Amazon SageMaker Ground Truth will significantly help us reduce the time and effort required to create datasets for training. Due to the confidential nature of the data, we initially considered using one of our teams but it would take time away from their regular tasks and it would take months to collect the data we needed. Using Amazon SageMaker Ground Truth, we engaged iMerit, a professional labeling company that has been pre-screened by Amazon, to assist with the custom annotation project. With their assistance we were able to collect thousands of annotations in a fraction of the time it would have taken using our own team.”

Craig Ogg, CTO, ZipRecruiter

Check out Amazon SageMaker Ground Truth features

Refer to the documentation to learn how Amazon SageMaker Ground Truth can help you build high-quality training datasets with the highest accuracy and reduce labeling data costs by up to 70%.

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