Customer Stories / Automotive / Germany

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AWS re:Invent 2023

Taking BMW Group’s in-vehicle voice experience from idea to reality

Patrick Prang—principal product owner, voice experience at BMW Group—says he and his team had clear criteria for the next-generation of in-vehicle voice, the MINI Intelligent Personal Assistant. Strong embedded offline capabilities, easy access through customers’ familiar MINI ID, and a great brand connection. At AWS re:Invent 2023, Prang talks about the product development journey that transformed the company’s in-vehicle voice vision into reality using Amazon Alexa in what’s one more example of innovation through BMW and AWS collaboration.

Learn more about how BMW Group continues to innovate on AWS


With the Alexa Custom Assistant, we were able to introduce and develop an own-branded voice for the MINI.”

Patrick Prang
Principal Product Owner, Voice Experience, BMW Group

AWS Services Used

Amazon Alexa

Alexa is Amazon’s cloud-based voice service available on hundreds of millions of devices from Amazon and third-party device manufacturers. With Alexa, you can build natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day.

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