DataXu provides programmatic software that helps advertisers save money and increase sales by analyzing and acting on massive amounts of data. An on-premises IT infrastructure created cost and scale issues, so it turned to AWS to run its big data processing platform. The result is cost savings of up to 72 percent a month, a greater reach into a customer base that spans 50 countries, and the ability to process 86 billion messages daily using Amazon Kinesis.

DataXu Evaluates 30 Trillion Ad Opportunities Monthly on AWS (3:09)

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To learn more about how AWS can help your big data needs, visit our Big Data details page: http://aws.amazon.com/big-data/.