Financial Times Case Study
The Financial Times (FT) is one of the world’s leading business news organizations, with a combined paid print and digital circulation of almost 652,000. For more than 125 years, FT has given business leaders the information and analysis they need. FT operates in the same fast-paced world its readers do, so the company knows that maintaining its high level of customer satisfaction depends on making accurate, meaningful decisions as quickly as possible about everything from which stories to publish to the subscription options to offer. The FT family includes the FT newspaper and FT.com, Financial Publishing, FT Chinese, Medley Global Advisors (MGA) and FT Labs. FT education products now serve 37 of the world’s top 50 business schools.