• Times of India: Cloud's a super-cheap supercomputer

    Posted On: Dec 17, 2012

    Werner Vogels is the CTO at Amazon, which has a major R&D centre in Bangalore that works on both its online shopping platform and its pioneering cloud computing platform. On a recent visit to Bangalore, Vogels told TOI that the company had lowered its cloud computing rates 20 times since its inception, thanks to greater efficiencies and higher customer volumes . "When we switched on the light in this room today, we did not think how much it would cost. Imagine IT becoming like that. You will see so much innovation if cost is not a barrier," said the man who is seen as one of those who helped make cloud computing a reality.

  • TechCrunch: ThisLife Launches Beautiful Online Photo Storage And Sharing Service, Uses Amazon Glacier To Keep Prices Very Low

    Posted On: Dec 3, 2012

    ThisLife announced the launch of its online photo storage, management, and sharing service at Amazon re: Invent last week. The service, which raised $2.75 million from an impressive group of investors in June, is obviously not the first company to try to solve online photo storage, organization, and sharing, but it’s definitely one of the slickest ones I’ve seen in a long time. It’s also one of the first startups to use Amazon’s new Glacier data-archiving service in production, something that helps the company keep its prices down.

  • The Times of Israel: Amazon CTO: Israel has some excellent start-ups

    Posted On: Dec 2, 2012

    Chief Technology Officer of Amazon likes what local companies are doing with the popular AWS services.

    With the biggest cloud services on the planet, Amazon’s reach extends to nearly every part of the globe. Among the services Amazon offers its customers are free seminars that show users the best way to take advantage of AWS, Amazon Web Services. Although Israel is a relatively small market for AWS, it’s a very important one — important enough that a recent AWS seminar was attended by Dr. Werner Vogels, chief technology officer and vice president of Amazon.com.

  • TechCrunch: The Philosophy Behind Amazon Web Services’ Cloud Strategy

    Posted On: Dec 2, 2012

    On stage at AWS re:Invent last week, CTO Werner Vogels discussed Amazon Web Services’ cloud philosophy, increasingly driven by a belief in building architecture that is cost-aware and designed to optimize economies of scale so it can do volume transactions at thin margins.

  • WIRED: Amazon Woos Geeks With Amazing Cloud Tech - And $5 Gift Cards

    Posted On: Nov 30, 2012

    Pearl Jam did not perform at Amazon’s cloud developer conference. They played at Oracle’s OpenWorld conference in San Francisco last month, but here in Las Vegas, at Amazon’s first-ever worldwide developer shindig, there was no band. There was laser tag.

  • GigaOm: Why Amazon Thinks Big Data Was Made for the Cloud

    Posted On: Nov 30, 2012

    For Amazon Web Services Chief Data Scientist Matt Wood, the day isn’t filled performing data alchemy on behalf of his employer; he’s entertaining its customers. Wood helps AWS users build big data architectures that use the company’s cloud computing resources, and then take what he learns about those users’ needs and turn them into products — such as the Data Pipeline Service and Redshift data warehouse AWS announced this week

  • Business Review Weekly: RedBalloon Pops into the Cloud

    Posted On: Nov 29, 2012

    The Sydney-based rewards company is saving 40 per cent in its data costs since it moved to remote computer servers offering flexible capacity.

  • GigaOm: Amazon’s Vogels on 21st-century apps and “IT life events”

    Posted On: Nov 29, 2012

    Maybe big businesses really do understand cloud computing after all. When I sat down with Amazon CTO Werner Vogels at the Amazon Web Services re:Invent conference on Wednesday, we began the discussion by talking about applications designed to take advantage of everything the cloud has to offer in terms of control, resiliency and programmability — what Vogels calls 21st-century architectures. It’s great in theory but, I asked, “Who’s actually building these apps?”

  • Bloomberg TV: Amazon's $1.6B Cloud Business: Put the Web to Work

    Posted On: Nov 29, 2012

    Cory Johnson reports on Amazon's cloud business. He speaks with Nicole Lapin on Bloomberg Television's "Bloomberg West."

  • Wall Street Journal: Amazon Woos CIOs at First-Ever Customer Conference

    Posted On: Nov 28, 2012

    Amazon tried to woo business customers at its first-ever customer conference, Tuesday, in Las Vegas.

  • Network World: Amazon launches cloud database with analytics tools, lowers S3 pricing

    Posted On: Nov 28, 2012

    At its first user conference, called AWS re: Invent, Amazon Web Services today launched its newest cloud-based service, called Redshift. Meant to be a petabyte-scale data warehouse, AWS officials say Redshift allows businesses to drop their data warehousing costs by 10 times compared to on-premise systems.

  • Le Monde Informatique: Windows Server 2012 arrives on the Amazon cloud

    Posted On: Nov 21, 2012

    [Direct Translation] Enterprises can now run Windows Server 2012 in the Cloud with Amazon Web Services. They can take advantage of the enhanced management features using PowerShell, the new versions of IIS and. NET framework.

  • ZDNet: Amazon Web Services puts roots down under

    Posted On: Nov 12, 2012

    Amazon has launched cloud services out of infrastructure in Australia as part of its global datacentre expansion, giving local customers an opportunity to make their applications more responsive by putting them closer to local users.

  • The New York Times: The Obama Campaign’s Technology Is a Force Multiplier

    Posted On: Nov 8, 2012

    Technology doesn’t win political campaigns, but it certainly is a weapon — a force multiplier, in military terms.

    Both sides in the presidential contest mined click-stream data as never before to target messages to potential voters. But a real edge for the Obama campaign was in its use of online and mobile technology to support its much-praised ground game, finding potential supporters and urging them to vote, either in person or by phone, according to two senior members of the Obama technology team, Michael Slaby, chief integration and innovation officer for the Obama campaign, and Harper Reed, chief technology officer for the Obama campaign.

  • Network World: Amazon drops cloud prices, again

    Posted On: Nov 1, 2012

    Amazon Web Services, fresh off an outage that brought down big-name sites such as Reddit and Imgur, today announced an 18% price reduction for its virtual machines, the 21st time the leading infrastructure as a service (IaaS) vendor has dropped prices since launching its cloud in 2006.

  • ZDNet: SAP's Sikka on HANA: it's about a platform for developers

    Posted On: Oct 17, 2012

    Vishal Sikka, executive board member SAP delivered a SAP TechEd keynote unlike any other I have seen from a geek who sits near the top of the C-suite pile. Unlike previous years when he would dive quickly into the bits and bytes, Sikka was on a HANA selling mission to the assembled crowd of coders.

  • International Business Times: Amazon Says 300 Government Agencies Using Its Web Services

    Posted On: Oct 10, 2012

    Amazon.com Inc. the No. 1 e-retailer, said more than 300 government agencies and 1,500 educational institutions are using its Amazon Web Services for cloud computing.

  • ComputerWeekly: Lamborghini slashes web costs with Amazon Web Services

    Posted On: Oct 8, 2012

    Supercar maker Automobili Lamborghini has migrated its legacy servers onto Amazon Web Services (AWS), halving the running cost.

  • InformationWeek: 5 Ways Amazon Web Services Protects Cloud Data

    Posted On: Oct 3, 2012

    As one of the industry's largest providers of cloud infrastructures, Amazon Web Services hosts data and Web sites for thousands of companies, from small businesses to leading brands like Netflix--not to mention the e-commerce operations for Amazon.com. With such a client base, security and availability are top priorities for AWS.

  • Financial Times: Nasdaq markets space in Amazon's cloud

    Posted On: Sep 25, 2012

    Nasdaq OMX is offering Wall Street brokers a chance to store key regulatory data on Amazon’s “cloud” computers, marking the ecommerce conglomerate’s boldest incursion into the financial services sector. The move taps into the desire of banks and brokers to cut costs in the face of thinner trading volumes and new regulations. Some have settled on outsourcing expensive back-office technology infrastructure as one solution.

  • Financial Times: Amazon cloud seeks to revamp corporate IT

    Posted On: Sep 25, 2012

    One hundred and fifty years ago, most businesses in the US and Europe that used electricity generated it themselves. “And that was very natural,” says Andrew Jassy, one of Amazon’s senior executives. But once electricity grids emerged, the lower costs from their economies of scale meant that generation on premise no longer made sense, he explains.

    Companies’ access to what is now a basic need was transformed – and Mr Jassy, as head of Amazon’s fast-growing cloud computing business, is helping to mastermind a comparable transition.

  • CNBC: NASDAQ and Amazon head to the cloud

    Posted On: Sep 25, 2012

  • E-Commerce Times: Amazon's Bigger, Faster, Better Superhighway to the Cloud

    Posted On: Sep 20, 2012

    Last month I wrote an article for the E-Commerce Times called "Amazon Spreads its Wings." In it, I talked about the many ventures that Amazon has embarked on, including its rewriting of the rules of publishing and retail sales.

  • GigaOm: For the sixth year Amazon courts startups with $100,000 challenge

    Posted On: Sep 14, 2012

    Amazon Web Services and startups have always gone together like peanut butter and jelly, and Amazon wants it to stay that way. Toward that end the cloud services giant launched its sixth annual AWS Global Start-Up Challenge on Friday.

  • Fast Company: Amazon Launches Cloud Marketplace

    Posted On: Sep 12, 2012

    Amazon has quietly created a marketplace for customers to resell AWS cloud server time--earning Amazon a hefty commission in the process.

  • Forrester Blog: May Your Best Laid Plans Not Go To Waste Any Longer - Selling AWS Reserved Capacity is a Killer Innovation

    Posted On: Sep 12, 2012

    From the company that brought shelf space retail thinking and pork belly economics to the world of Internet hosting, comes yet another mechanism from another market putting them even further ahead of the competition. Amazon Web Services' new Reserved Instance Marketplace takes the pain of poor guesswork out of cloud capacity planning. The financial side of cloud computing is continuing to get further and further from corporate enterprise IT economics and this is a change you definitely should embrace.

  • TechCrunch: The Future of Amazon: Ambitious, Diverse, And Expansive

    Posted On: Sep 9, 2012

    In less than 20 years, the feats accomplished by Seattle’s Amazon are simply astounding and, curiously, often taken for granted.

  • Financial Times: Cloud Opens Up New Horizons

    Posted On: Sep 4, 2012

    Cloud computing, virtualisation and the associated trend towards software as a service (SaaS) has been called the next wave of corporate computing. Already the impact is being felt from the desktop to the data centre.

  • The New York Times: Active in Cloud, Amazon Reshapes Computing

    Posted On: Aug 27, 2012

    Within a few years, Amazon.com’s creative destruction of both traditional book publishing and retailing may be footnotes to the company’s larger and more secretive goal: giving anyone on the planet access to an almost unimaginable amount of computing power.

  • Fast Company: Innovation From Outer Space! Exploring NASA's Mars Effect

    Posted On: Aug 23, 2012

    When the Curiosity rover successfully landed on Mars, it was the culmination of years of fevered NASA planning. Curiosity was NASA's first large-scale public space exploration mission since the Space Shuttle program ended, and the SUV-sized rover's dramatic landing made headlines around the world. NASA, however, isn't a one-stop shop. Getting Curiosity to Mars and sending pictures back to earth required extensive collaboration with hundreds of private firms. The extensive R&D programs required to get the Curiosity rover going spurred technical development around the world, creating benefits that will return to the consumer goods market.

  • PC Magazine: Amazon Launches Glacier Cloud Storage Service

    Posted On: Aug 21, 2012

    Amazon Web Services this week launched a low-cost storage service that is optimized for data archiving and backup.

  • Government Technology: GIS and Cloud: A Match Made in Heaven?

    Posted On: Aug 14, 2012

    Arguably one of local government’s most important functions is maintaining and updating map layers and other GIS data and applications used for zoning, property assessment, emergency response and other vital functions. Increasingly that information is being stored in the cloud, especially as the technology has matured.

  • Los Angeles Times: NASA uses Amazon's cloud computing in Mars landing mission

    Posted On: Aug 9, 2012

    Although it boasts having "Earth's biggest selection," Amazon.com's reach has stretched to Mars.

  • ZDNet: Cloud in action, in a cool way: NASA uses Amazon to stream Mars video

    Posted On: Aug 9, 2012

    NASA has been renting cloud power to stream video of Curiosity's adventures on Mars, as reported by Amazon Web Services.

  • Bloomberg BusinessWeek: Supercomputers for Rent

    Posted On: Jul 26, 2012

    About 15 years ago, supercomputers were thought of as rare and exotic creatures. Government laboratories in the U.S. and Japan spent hundreds of millions of dollars on custom computing rigs and specialized facilities to house them in a bid to tackle the world’s toughest problems. When a new supercomputer came to life for the first time, the research center would hold a press conference, inviting onlookers to witness its calculating prowess.

  • Computer Weekly: Businesses make 70% savings on applications hosted on Amazon

    Posted On: Jul 25, 2012

    An IDC study has found that businesses using Amazon's cloud services over the past five years have made considerable savings.

  • GigaOm: Amazon launches high-performance SSD instances

    Posted On: Jul 19, 2012

    A new type of compute instance just added to Amazon’s EC2 menu targets high I/O jobs, including NoSQL database applications. The new “High I/O Quadruple Extra Large” instances store and retrieve lots of data very fast — a characteristic required by interactive web and mobile applications in which real-time response to user clicks and gestures is key.

  • eWeek: Amazon Web Services Does Developers Right

    Posted On: Jul 17, 2012

    With its first-ever AWS re:Invent conference coming up in November, Amazon Web Services (AWS) wants the world to know it is focused on the developer.

  • BBC Online: How the cloud helps firms cope with ups and downs of IT

    Posted On: Jul 3, 2012

    Imagine running a business where most of your customers arrive during two weeks of the year. Millions of them turn up demanding a high-quality service, with different features from the previous year.

  • Washington Post: Amazon spreads its Web in Washington

    Posted On: Jun 18, 2012

    When federal officials rolled out a new initiative to make cloud — or Web-based — computing a priority for all federal agencies, every information technology contractor felt the ground shift.

  • VentureBeat: Cloud competition is go: Amazon Web Services lowers support prices

    Posted On: Jun 14, 2012

    Amazon Web Services has lowered its premium tier prices for cloud infrastructure support and expanded its level of free support for all AWS users, the company announced today.

  • CRN: Amazon Simple Storage Service Hits One Trillion Stored Objects

    Posted On: Jun 12, 2012

    The rapid growth of Amazon (NSDQ:AMZN) Simple Storage Service continues, with the AS3 saying Tuesday that the number of stored objects in the service has reached one trillion.

  • ZDNet UK: Amazon Web Services: Rise of the utility cloud

    Posted On: Jun 6, 2012

    Amazon launched its cloud in 2006 and since then it has come to dominate the industry. Its APIs are a de facto standard, almost any popular start-up you care to name has used its services, and enterprises are piling into its low-cost infrastructure-as-a-service technology for anything from basic storage to advanced data analytics. With its scale, it is gaining a lead over its competitors that may be hard for them to surmount.

  • Fortune: What will happen to Amazon's massive cloud business?

    Posted On: May 22, 2012

    The Seattle tech giant's AWS has midwifed some of the world's most popular startups. That could put it on a collision course with Amazon's mainline business.

  • Wired: Amazon Again Targets Windows Developers

    Posted On: May 9, 2012

    Amazon is broadening the appeal of its cloud services, again targeting Windows developers - this time with the launch of Amazon Relational Database Service (RDS) for SQL Server, as well as .NET support for AWS Elastic Beanstalk.

  • Scientific American: World Repository of Human Genetics Will Move to Amazon's Cloud

    Posted On: Apr 2, 2012

    The U.S. National Institutes of Health announced Friday This link will launch a new browser window or tab. (March 30) that it'll be hosting data from its 1,000 Genomes Project for free on Amazon's cloud service. The 1,000 Genomes Project is the world's largest database of human genetics This link will launch a new browser window or tab.. It was created to act as a "reference population," including people of different ethnicities around the world, and it captures all the major ways in which humankind varies genetically. Now that they are hosted on Amazon's servers, the data in 1000 Genomes will be easier and cheaper for scientists to obtain and analyze.

  • New York Times: Amazon Web Services’ Big Free Genetic Database

    Posted On: Mar 29, 2012

    Amazon’s cloud computing unit, Amazon Web Services, will store for public use the entire contents of the National Institutes of Health’s 1000 Genomes Project, a survey of genetic information from 1,700 individuals that is some 200 terabytes in size. Anyone can access the information for free, and there is no requirement to share any research results.

  • IEEE Spectrum: World's Largest Dataset on Human Genetic Variation Goes Public

    Posted On: Mar 29, 2012

    The entire contents of the National Institutes of Health's 1000 Genomes Project—all 200-terabytes of it—will be made freely available to the public, the agency announced today. The project is touted as the world's largest set of data on human genetic variation. Amazon's cloud computing unit, Amazon Web Services, will store the database This link will launch a new browser window or tab..

  • The Wall Street Journal: The United States of Big Data

    Posted On: Mar 29, 2012

    Even the U.S. government is getting in on so-called big data.

    Today, the Obama administration said it would make $200 million in new research and development investments to glean insights from large and complex collections of digital data. The government said it also would try to expand the number of workers who are able to sift through huge piles of digital data to find scientific or business insights.

  • The Australian: Think Education goes for smarter strategy with cloud computing

    Posted On: Mar 27, 2012

    WHILE many businesses take a gradual approach to the adoption of cloud computing, one Australian company has used it to re-design its entire IT infrastructure. Private education group Think Education has shifted about 70 per cent of its systems on to a cloud platform in a move the company says has reduced IT capital expenditure by more than two-thirds. The company has eight colleges across Australia providing education services for more than 8000 students. Courses range from business and communications to hospitality and design.

  • Financial Times: Amazon’s cloud goes to Mars

    Posted On: Mar 23, 2012

    Amazon’s cloud computing service is being used to operate Nasa robots on the surface of Mars, Netflix’s This link will launch a new browser window or tab. video streaming service and the Guardian’s dating website, as the retailer’s little-known IT business rapidly expands.

    The six-year old cloud business remains overshadowed by Amazon’s vast online store, but clients and analysts say the company’s various cloud-computing services are replacing a growing number of in-house IT functions and dominate the sector.

  • SIGNAL Connections: The Bottom Line: Cloud Computing Reigns

    Posted On: Mar 15, 2012

    Many people speak of cloud computing as if it’s been around for decades. In a way, it has. But today’s use of the phrase is more specific than simply a great big network in the sky. Understanding the cloud will determine whether it helps organizations realize the efficiencies and cost savings it promises or the opportunities that float on by.

    In its simplest form, cloud computing enables organizations to purchase computing power and data storage services from third-party providers who offer these products via the Internet. Rather than investing in their own data centers or servers, businesses and agencies can pay as they go, which allows them to expand—or contract—as needed.

    This business model offers several benefits; among the most attractive are lower upfront costs and increased agility. Organizations no longer have to predict how many servers they may need when their business grows. Yet, when an organization’s growth exceeds expectations, the server capacity it needs to succeed can be in place in minutes rather than weeks.

  • Australia Financial Review: Deputy Draws Workers Together via Smartphone

    Posted On: Mar 12, 2012

    With gadgets blurring the boundaries between personal and working lives, a Sydney-based start-up looks well placed to capitalise on the trend and is already gaining the attention of Silicon Valley.

    Deputy.com makes people management software that helps hotel chains, construction firms and other organisations with a decentralised workforce communicate more effectively with staff. It has only 80 customers and 4000 users, but hopes the popularity of smartphones and tablets will see its software in the pockets of workers across the country and eventually all over the world.

    Scaling up to meet future demand will not be a problem because the business is built entirely on the cloud infrastructure of Amazon Web Services.

  • TechWorld: Amazon hails era of 'utility supercomputing'

    Posted On: Mar 8, 2012

    Cloud computing giant Amazon Web Services is heralding the era of utility supercomputing, whereby massive computational resources and storage requirements can be accessed on demand.

    Speaking at the launch of Intel's Xeon E5 processor family in London this week, AWS technology evangelist in residence, Dr. Matt Wood, said that cloud computing was a utility service like electricity and gas, in that it allows consumers and businesses to pay for consumption of a service on demand.

    The cloud's capacity for storing and processing Big Data is only limited by the infrastructure it sits on, explained Wood. While the technology can act as “friction”, extending the time it takes to move from an idea to a result, more powerful processors are helping to reduce this lag time, opening up new opportunities for a whole range of industries.

  • Computerworld: Amazon Web Services enacts 'significant' price cut

    Posted On: Mar 6, 2012

    Amazon Web Services has cut its prices for the 19th time in six years in a bid to fend off competition from the likes of Microsoft Azure and Rackspace.

    "AWS works hard to lower our costs so that we can pass those savings back to our customers," the company said in a blog post late Monday. "We look to reduce hardware costs, improve operational efficiencies, lower power consumption and innovate in many other areas of our business so we can be more efficient."

  • ZDNet: Amazon reduces cloud prices across globe

    Posted On: Mar 6, 2012

    Amazon has reduced the prices of four of the core components of its Amazon Web Services cloud. The price cut, announced on Monday evening, marks the 19th price cut in Amazon Web Services's six years of existence and is designed to lower the costs of growing an AWS deployment. Prices have been reduced for elastic compute cloud (EC2) rentable instances; the relational database service (RDS); Hadoop-variant Elastic MapReduce; and ElastiCache.

  • The Economist: Taking the long view

    Posted On: Mar 3, 2012

    INSIDE a remote mountain in Texas, a gargantuan clock is being pieced together, capable of telling the time for the next 10,000 years. Once the clock is finished, people willing to make the difficult trek will be able to visit the vast chamber housing it, along with displays marking various anniversaries of its operation. On a website set up to track the progress of this “10,000-year clock”, Jeff Bezos, who has invested $42m of his own money in the project, describes this impressive feat of engineering as “an icon for long-term thinking”.

  • Silicon.fr: Amazon WS launches its service of Workflows

    Posted On: Feb 23, 2012

    Amazon Web Services keeps building its Cloud Computing offer and launches Amazon Simple Workflow Service for the management, coordination and automation of flows.

  • Government Computer News: Moving storage to the cloud? Don't forget about security

    Posted On: Feb 9, 2012

    Agencies should look for storage providers that support their security and privacy requirements as they move data into cloud infrastructures, an industry expert with Amazon Web Services advises. The duplication of data across multi-tenant environments will be a growing concern for agencies moving big storage to the cloud.

  • Wall Street Journal: Amazon.com Lures Businesses to the Cloud With Rate Cut

    Posted On: Feb 7, 2012

    Amazon.com Inc. lowered rates on computer storage it rents over the Internet, as the company applies its strategy of aggressive pricing to cloud computing.

    The Seattle-based company cut its price plans by more than 10% for the first 500 terabytes of data that customers store in Amazon’s Internet-based S3 service, which is used for hosting media, backing up files and storing data for businesses to analyze. A terabyte is double the amount of space on a typical laptop computer’s hard drive.

  • The Forrester Wave: Enterprise Hadoop Solutions, Q1 2012 (Forrester Research)

    Posted On: Feb 2, 2012

    “Forrester regards Hadoop as the nucleus of the next-generation EDW in the cloud. Hadoop implements the core features that are at the heart of most modern EDWs: cloud-facing architectures, MPP, in-database analytics, mixed workload management, and a hybrid storage layer. Essentially, application development and business process professionals should regard today’s Hadoop market as the reinvention of the EDW for the new age of cloud-centric business models that require rapid execution of advanced, embedded analytics against big data. In Forrester’s 15-criterial evaluation of enterprise Hadoop solution providers, Forrester found that in the Leaders category, Amazon Web Services lead the pack due to its proven, feature-rich Elastic MapReduce subscription service.”

  • New York Times: Amazon Aims Service at Cloud Novices

    Posted On: Jan 25, 2012

    Amazon just made life a little harder for old-line computer companies, by making a play for their data storage backup business.

    The bookseller’s Amazon Web Services company has announced a service that will enable businesses to move their data to Amazon’s data centers more easily than before. The AWS Storage Gateway, as it is called, is software that customers install into their own computers to connect securely with Amazon’s storage cloud, and securely send to AWS copies of corporate data to encrypted files.

  • eWeek: Amazon Web Services Launches DynamoDB, a New NoSQL Database Service

    Posted On: Jan 18, 2012

    Amazon Web Services has again delivered key technology to keep itself ahead of the cloud computing pack with a new high-performance, highly scalable NoSQL database service known as DynamoDB.

    AWS quietly keeps delivering new capabilities that help its customers out of jams and continue to confound its competitors. Amazon DynamoDB is a fully managed NoSQL database service that provides extremely fast and predictable performance with seamless scalability, said Adam Selipsky, vice president of marketing, sales, product management and support at AWS.

  • Forbes: How The Cloud Changes Businesses Big And Small

    Posted On: Jan 17, 2012

    Guest post written by Werner Vogels
    Werner Vogels is chief technology officer of Amazon Web Services.

    Cloud computing is disrupting the traditional way of doing business and the old way of thinking. As the cloud continues to level the playing field for businesses large and small, we are seeing fast adoption that has helped to unleash great ideas and innovations by organizations from start-ups to large outfits. There are a few trends that are driving change and solving real world problems in a different way.

  • Convergência Digital: Merck adopts cloud to provide information to physicians

    Posted On: Jan 10, 2012

    MSD, the result of the merger between Merck Sharp & Dohme with Schering-Plough, has launched a collaborative cloud-based: the MSD InteracTV, video-sharing platform aimed at doctors who have a relationship with the company.

    Paulo Amaral, head of the area of multi-channel marketing at Merck, said that, after the merger, the company felt the need to establish dialogue with its various audiences, including physicians. "We did a survey and found that most doctors prefer to receive information on video," he explains.

  • Utility Week: Cloud Nine

    Posted On: Jan 3, 2012

    Haven Power is taking advantage of the lower costs and increased flexibility of cloud computing, as Paul Armstrong explains.

    Cloud computing is a concept that many in the utility sector will not yet have experienced first hand. Cloud services were developed as a way to offer companies computing resources on a pay-as-you-go basis. It provides alternatives to onsite hardware because companies can get the computing resources they need on demand over the internet. This allows them to turn on computing power when they need it and turn it off when they don't, optimizing the cost model based on demand. Nor do they have to spend time on maintaining computer hardware. They can focus their resources on serving their customers and using technology to help their companies grow. Haven Power is one of the first energy companies to make use of the cloud.