Posted On: Mar 12, 2012

With gadgets blurring the boundaries between personal and working lives, a Sydney-based start-up looks well placed to capitalise on the trend and is already gaining the attention of Silicon Valley. makes people management software that helps hotel chains, construction firms and other organisations with a decentralised workforce communicate more effectively with staff. It has only 80 customers and 4000 users, but hopes the popularity of smartphones and tablets will see its software in the pockets of workers across the country and eventually all over the world.

Scaling up to meet future demand will not be a problem because the business is built entirely on the cloud infrastructure of Amazon Web Services.

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