AWS Elemental MediaTailor ad break fill preference for live streaming

Posted on: Apr 21, 2020

You can now configure ad break personalization for live streams with DVR-like time-shift windows using the Ad Break Suppression feature in AWS Elemental MediaTailor. For long-running events, or linear streams that have time-shift features enabled, viewers can start watching at the live edge, or at the start of the event or time-shift window. Using this feature, you can optimize the personalization of the time-shift window to increase the chance that only ad breaks that are viewed are personalized. For viewers joining live, you can choose to only insert personalized ads after the live point. For those joining from the start of the event, you can personalize all the ads within the manifest.

Ad suppression can be configured from the AWS Management Console, the configuration API, or query parameters passed to MediaTailor on session initialization to control this feature. See documentation for details.

Using AWS Elemental MediaTailor, advertising is inserted into a video stream before delivery, on the server side. A continuous video stream arrives at the consumer device, eliminating the possibility of discrimination between content and commercials. Video ads can be monetized more effectively at video quality that consistently matches primary content, and are simpler to manage across multi-platform environments. MediaTailor offers on-the-fly transcoding of ad content to provide a superior viewing experience, while standards-based client- and server-side ad reporting makes it easy to accurately measure ad impressions and viewer behavior. You are given full control over the player, origin, and CDN, without being limited to specific vendors or solutions.

AWS Elemental MediaTailor functions independently or as part of AWS Elemental Media Services, a family of services that form the foundation of cloud-based video workflows and offer the capabilities you need to transport, create, package, monetize, and deliver video.

Visit the AWS global region table for a full list of AWS Regions where AWS Elemental MediaTailor is available.