AWS Elemental MediaTailor supports video bumpers before and after ad breaks

Posted on: Jul 28, 2020

AWS Elemental MediaTailor customers can now configure a video bumper at the beginning and/or the end of an ad break. Bumpers are commonly used to indicate a change from regular programming or ad breaks to viewers. Bumpers can also be used to meet requirements such as station identification announcements or viewer age recommendations.

Previously, configuring video bumpers required you to use your Ad Decision Service (ADS) and pay ad serving costs, even though bumpers do not generate revenue. Now, using MediaTailor, you can add a bumper that is up to ten seconds long into HLS and DASH streams at no additional cost. For more information on how to set up ad bumpers, visit the MediaTailor documentation pages.

Using AWS Elemental MediaTailor, advertising is inserted into a video stream before delivery, on the server side. A continuous video stream arrives at the consumer’s viewing device, eliminating the possibility of discrimination between content and commercials. Video ads can be monetized more effectively at video quality that consistently matches primary content, and are simpler to manage across multi-platform environments. MediaTailor offers on-the-fly transcoding of ad content to provide a superior viewing experience, while standards-based client- and server-side ad reporting makes it easy to accurately measure ad impressions and viewer behavior. You are given full control over the player, origin, and CDN, without being limited to specific vendors or solutions.

AWS Elemental MediaTailor functions independently or as part of AWS Elemental Media Services, a family of services that form the foundation of cloud-based video workflows and offer the capabilities you need to transport, create, package, monetize, and deliver video.

Visit the AWS global region table for a full list of AWS Regions where AWS Elemental MediaTailor is available.