AWS Activate Providers Hub

Welcome to AWS Activate

We’re thrilled to partner with you as an official AWS Activate Provider and help support your startups as they build and grow their businesses. On this page, you’ll find all the resources you need to start promoting Activate benefits and opportunities to your companies—including promotional materials, FAQs, information on program eligibility, and how the Activate application process works. 

AWS Activate Benefits

AWS Credits

Startups can build, grow, and scale on AWS with free AWS credits. AWS credits help cover the cost of eligible AWS services and charges incurred during or following the billing cycle in which the credits are deposited into the startup's account.

AWS Business Support Credits 

First time Activate applicants will receive 24/7 access to developers and cloud support engineers with a set of free AWS Business Support credits for architectural guidance and technical expertise.


Personalized Content & Offers

Startups can take advantage of discounts, free perks, recommended content, and tools through the AWS Activate Console, where they can also monitor their AWS credits and costs and get realtime updates on the health of their AWS environment.

Eligibility Requirements

To apply for AWS Activate Portfolio, startups affiliated with your organization must meet the following eligibility criteria:

  • Must be Series A or earlier. Startups can be unfunded or funded, up to and including pre-seed, angel, seed, debt finance, and series A only. Unfortunately, we are unable to grant credits to non-startups (e.g. SMBs, side projects, individual developers) or post-series A startups.
  • Must be founded within the last 10 years. Startups that were founded more than 10 years ago are not eligible for Activate.
  • Must have an active AWS account. If a startup does not yet have an AWS account, they can open one for free here
  • Must have an Organization ID (OrgID). Each of our Activate Providers receives a unique, case-sensitive OrgID. Startups affiliated with your organization must include your OrgID on their application. Your OrgID can be found on your Activate welcome email.
  • Must have a functioning website. Startups must have a functioning website. "Coming soon" websites are not permissible.
  • Must not have received $100,000 USD in AWS credits. The lifetime maximum amount of AWS credits from Activate is $100,000 USD. Startups that have already received the maximum amount are not eligible. Received includes credits issued but not spent. 
Please note: If the startup is already a member of Activate Portfolio and applying for additional AWS credits, they must be applying for an Activate offer greater than the one already received. While startups are able to apply for Activate Portfolio more than once, AWS credits are non-cumulative and topped up incrementally. Therefore, they must apply for a greater amount of credits than previously received. If approved, the startup will receive the difference between the two credit offers. The lifetime value limit of AWS credits still applies.

How the AWS Activate Application Process Works

The Activate application process consists of five key steps, taking 7-10 business days on average to complete after submission. Below is a high-level overview of the process and where we require an Activate Provider’s involvement.

Step 1

Provider shares Activate offer, OrgID, and application URL with startup. 

✓  This step requires Provider action. 

Step 2

Startup submits Activate application using Provider’s OrgID.

Step 3

Provider receives verification email from Activate and confirms startup’s identity.

✓  This step requires Provider action. 

Step 4

Activate team assesses whether application meets eligibility criteria, and the application gets approved or denied. 

Step 5

If approved, startup receives a welcome email from Activate, and cedits are applied to the startup's account. 

Marketing Assets

Many of our most successful partners (in terms of offer redemptions) use a multi-channel promotional approach and promote the Activate program through onboarding materials, welcome emails, Slack, "startup toolkits," blogs, sales team conversations, perks portals, and more. We invite you to share your Activate Portfolio benefits with your startups as you see fit, leveraging your preferred channels and methods of communication. Here are a few materials that can help startups understand the program and apply for benefits: 

Introduction to AWS Activate

Watch this short video to learn more about Activate.

AWS Activate Portfolio Marketing Emails & Word Descriptions

Promote Activate Portfolio to your startups using pre-approved content. 

Download content  >>

How to Apply for AWS Activate

Applying for Activate is easy. Watch this video to learn how.

AWS Activate Portfolio Flyer 

Leverage the Activate Portfolio flyer for marketing activities. 

Download flyer >>

Get the Most Out of AWS Activate

Get more from Activate to learn, grow, and move faster.

AWS Activate Logos & Guidelines 

View and download the Activate logo and logo use guidelines. 

Download logo >>

The AWS Activate Console

Watch this short video to learn about the Activate Console.

AWS Activate PR Template 

Follow this press release template to publish your inclusion in Activate. 

Download content >>

Frequently Asked Questions