AWS for M&E Blog

Category: Compute

The Wheelchair Football Association to help FIPFA stream 2023 Powerchair Football World Cup with AWS

Inclusivity, camaraderie, and opportunity collide with fierce competition in powerchair football. This month, the sport’s most talented athletes are gearing up for the 2023 FIPFA Powerchair Football World Cup, which takes place October 15-20, 2023, in Sydney, Australia. For athletes and fans who can’t attend, FIPFA will deliver five days of live and on-demand video […]

Warner Bros. Discovery presents the Olympic Games to millions of viewers supported by innovations built using AWS

Warner Bros. Discovery delivered innovative and expansive coverage of the Tokyo 2020 and Beijing 2022 Olympic Games to millions of viewers. Using flexible and scalable compute services from Amazon Web Services (AWS), Warner Bros. Discovery streamed over 1.3 billion minutes of Tokyo 2020 content and 1 billion minutes of Beijing 2022 content. For Tokyo 2020, […]

Using OffShoot Pro by Hedge to offload camera footage to Amazon S3

Amazon Web Services (AWS) is aligned with the MovieLabs 2030 Vision as a north star in understanding and solving industry challenges for the adoption of content production workloads in the cloud. Principle 1 of the MovieLabs 2030 Vision states that: “All assets are created or ingested straight into the cloud and do not need to […]

TVCoins makes ad-supported streaming more accessible to content owners with AWS

Free ad-supported streaming television (FAST) is taking off as consumers look to minimize content subscription fees. While Paramount, Roku, and Fox have already launched FAST offerings, getting one off the ground can be expensive and time-consuming, proving a barrier to entry for most content owners. Boston-based technology startup TVCoins is disrupting the market with its […]

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Generative AI assists creative workflows with inpaint eraser and Amazon SageMaker – Part 1

Introduction Generative AI is transforming how content is created and consumed. Media & Entertainment (M&E) companies face growing demand for personalized and engaging content to serve their audiences across multiple channels. Models like Stable Diffusion, where images and video can be generated with just a simple text prompt, allows businesses to leverage generative AI as […]

Multi-region workflows for Flame on AWS using Hammerspace

Scaling storage globally Building out a multi-site studio has traditionally been a challenging task for companies and productions. Driven by the need to win additional projects, hire world-renowned talent, or capture location-specific incentives, companies inevitably confront the realities of large-capital expenditures, forecasting for maximum size, and onboarding a large quantity of local IT staff. As […]

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Video summarization with AWS artificial intelligence (AI) and machine learning (ML) services

Publishers and broadcasters recognize that short video clips are effective in gaining attention from younger viewers, many of whom are enthusiasts of short form content on platforms like TikTok. If companies in traditional M&E industries can efficiently generate short video clips from original content and distribute them across various social media platforms such as Facebook, […]

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Remote sports commentary made easy with Spalk and AWS

This blog was coauthored by Michael Prendergast, CTO and Co-Founder, Spalk. Introduction A compelling sports broadcast is built on storytelling and commentators are the guides to these stories, helping viewers experience the narratives playing out on screen. Only recently have commentators enjoyed the flexibility of working remotely, allowing them to broadcast for leagues around the world […]

Max Verstappen, Oracle Red Bull Racing #1, leads Carlos Sainz Jr, Ferrari #55, and the rest of the field into turn one at the start of the Formula 1 AWS Gran Premio de Espana at Circuit de Barcelona-Catalunya on 4 June 2023. Credit: Getty Images.

How Formula 1 uses AWS to leverage remote operations and production for the Abu Dhabi Young Driver Test

This blog post was co-authored by Ryan Kirk, Cloud Architect and Cloud & DevOps Team Manager, Formula 1. Introduction As the Lead Cloud Architect and Team Manager at Formula 1, I am responsible for cloud engineering, DevOps, and on-premises Kubernetes platforms. A big part of my team’s function is looking at leveraging cloud technology to […]

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Loupe live shopping platform upgrades user experience with Amazon IVS

Designed for card collectors, live e-commerce platform Loupe connects buyers with small businesses across the US to provide on-demand access to sports cards 24/7. Loupe focuses on fostering a community through real-time chat and big, exciting, memorable moments. After completing a thorough vetting process, vendors can live stream sales via the platform, which supports web, […]