Category: Messaging

The sanctioning body for American auto racing, the National Association for Stock Car Auto Racing (NASCAR) has amassed a vast content library of video, audio, and image assets since it was founded in 1948. Each year, its archive continues to grow by 1.5 PB – 2 PB of data, making managing its legacy LTO tape storage unwieldy. […]

Media & Entertainment (M&E) customers seeking to modernize their Media Asset Management (MAM) on Amazon Web Services (AWS) have questions to consider before getting started: Should they build their own solution or invest in a 3rd party system? How can they best leverage AWS services to get the most from a MAM in the cloud? […]

Introduction As the media and entertainment (M&E) industry evolves, companies within the space are finding more opportunities to use artificial intelligence (AI) and machine learning (ML) to deliver a better customer experience. Customer acquisition, retention, and engagement are key areas where AI/ML technologies are poised to deliver significant value. With increasingly complex content consumption patterns, […]

This post is co-authored by Martin Whittaker – Technical Product Director, Evertz, Aekta Joshi – Sr. Cloud Infrastructure Architect – AWS ProServe M&E, and Mark Stephens, Partner Solutions Architect – AWS. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of […]

Amazon Transcribe makes it easy for developers to add speech to text capabilities (also known as ASR) to their applications. Audio data is virtually impossible for computers to search and analyze. Therefore, recorded speech needs to be converted to text before it can be used by business intelligence applications. This post shows how an audio […]

Authored by Joe Ashba, Senior Solutions Architect, Imagine Communications.  Using AWS building blocks to create a linear playout solution for the cloud As media companies explore new opportunities afforded to them by cloud technologies, they recognize the potential for tapping these resources creatively to strengthen and diversify their broadcast portfolio. Channel origination is the most […]

With students around the world now learning from home due to COVID-19, governments and educators are using technology to provide remote learning experiences. In Israel, the Ministry of Education collaborated with education technology (EdTech) companies and Amazon Web Services (AWS) to provide continuity of learning for 1.8 million students. Together, AWS, the Israel Center for […]

As the COVID-19 pandemic continues, IT and communications leaders of commercial businesses, government agencies, schools, and religious organizations around the world are working quickly to keep the lines of communication open. The ability to quickly set up streaming platforms and to scale video infrastructures in the cloud helps government agencies keep first-line responders informed and […]

The launch of our new Media2Cloud solution is an example of how serverless can reinvent ingest workflows and simplify the process of placing video content under management in AWS, and more importantly, back in the control of the content owner. The following document outlines the issues with managing large scale video content on-premise and how […]

Often times in the evening, I come across a random television commercial that has nothing to do with my interests and it totally missed the mark. Several weeks back, I began thinking, what if there was a way for advertisers to be able to dynamically adjust content based on how I was feeling? What if […]