Category: Networking & Content Delivery

Today, media companies (such as broadcasters, streaming platforms, news and sports media outlets, and major film and television studios) face an increasingly complex content landscape. Under pressure to create more content with fewer resources, they need to keep up with rising audience expectations for faster, more personalized, and higher-quality content. Media teams often rely on […]

Live sports production and delivery have changed tremendously in the past decade, backed by cloud and streaming advancements making it more accessible to a broader range of organizations. TV 2 Norway has helped pioneer this incredible transformation, building a video platform on Amazon Web Services (AWS) that can support the live streaming of more than […]

This blog post was co-authored by Erik Peña, Multi-DRM Product Manager at DoveRunner Viewers, content owners and over-the-top (OTT) services face a significant challenge: balancing content accessibility with strong security measures, particularly digital rights management (DRM), to protect against unauthorized streaming. This is a top concern for the media industry, as the U.S. Chamber of […]

Consumer appetite for live entertainment is stronger than ever. From concerts to sporting events, the bar for audience expectations continues to go up, with Shared Reality emerging as an exciting new way to engage with content. Cosm is a leading pioneer in reimagining how fans can experience entertainment, with 8K and higher resolution programming uniquely […]

Traditional basketball statistics capture what happened—points, rebounds, assists—but miss the context that determines game outcomes. A missed shot that draws three defenders and creates an open corner three-pointer generates zero points for the passer in the box score yet fundamentally shifts win probability. A rebound is a rebound in the box score, whether it’s a […]

When brands run ads during linear free-to-air (FTA) broadcasts, they can loosely target messages based on a program’s viewer demographics, but they’re generally casting a wide net. There’s limited visibility into whether they’re reaching the intended audience and if the message engages the viewer. Committed to shaking up the status quo, the Warner Bros. Discovery […]

This blog post was co-authored by David González, CTO at Cires21 and Nacho Mileo, Head of Product at Cires21. The media and entertainment landscape are experiencing unprecedented transformation. Content creators across industries—from educational institutions to enterprise marketing teams—are demanding sophisticated video processing capabilities that were once exclusive to broadcast professionals. Cires21, with over 15 years […]

At this year’s International Broadcasting Convention (IBC) in Amsterdam, Amazon Web Services (AWS) will showcase how its latest innovations are helping customers: speed up how they create content, reduce costs with as they connect workflows, and maximize the value of their content while they captivate audiences. IBC 2025 will also serve as a moment to […]

Meeting customers at different stages of their streaming journey, we often see two distinct paths emerge: Traditional broadcasters looking to modernize their infrastructure, and digital-native companies wanting to add interactive streaming features. What unites them is the need to deliver high-quality, reliable streaming experiences to their audiences. The right Amazon Web Services (AWS) solution reduces […]

This blog is co-authored by José Somolinos, Portfolio Manager – XR, AI & Innovation, Accedo, and Christian Marko, Chief Innovation Officer, Stats Perform. Figure 1: Accedo Xtend headset experience. The convergence of cloud computing and advanced viewing technologies is revolutionizing how we experience sports and media content. Through extended reality (XR) headsets and smart glasses, […]