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Topics: Nonprofit

Creating Inclusive Programming with PBS

December 2022

About the Episode 

PBS is a public broadcasting service on a mission to build out new content and programs that serve the US population. It builds on Amazon Web Services (AWS) to deliver relevant content for viewers of all ages, create new programs that bring diverse voices and perspectives forward, and improve accessibility so everyone has the opportunity to learn and grow with PBS. To learn more about how PBS uses AWS to advance its diversity, equity, and inclusion (DEI) goals, the Fix This team sat down with Sylvia Bugg, chief programming executive and general manager of general audience programming at PBS.

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Guest Speaker

Sylvia Bugg Headshot
Sylvia Bugg Headshot

Sylvia Bugg

Chief Programming Executive and General Manager, General Audience Programming

Before becoming Chief Programming Executive and General Manager of General Audience Programming, Bugg served as Vice President of General Audience Programming, where she oversaw the PBS editorial team and led the strategy across all genres including: news, public affairs, documentaries, history, science, natural history, and arts programs.

Prior to joining PBS, Bugg served as Vice President of Diversity and TV Content at the Corporation for Public Broadcasting (CPB). In this role, she provided strategic leadership and was responsible for CPB’s efforts to advance diversity across public media through the collaboration and support of content creators, distributors, and partnering organizations. Additionally, Bugg spent 12 years in programming, production, and operations for several Discovery Communications networks.

Bugg also previously worked at PBS as Director of General Audience Programming, where she led efforts to develop a portfolio of drama, performance, and cultural programs. She also held several programming roles in history and public affairs at PBS. 

Bugg holds an MBA from the Robert H. Smith School of Business at the University of Maryland, an MA in Journalism from American University, and a BA in Communications from Old Dominion University. She is a member of the National Association for Multi-Ethnicity in Communications and Women In Film and Video. Through the T. Howard Foundation, she also mentors diverse and underrepresented college students and young professionals interested in media.


01:34 - Understanding the PBS mission
04:14 - PBS’s approach to accessibility using AWS
06:28 - PBS announces new programming opportunities

11:25 - Advice for other organizations looking to improve access and diversity
12:00 - Looking to the future

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