adidas Chooses AWS to Drive Mobile Innovation

With AWS, adidas can now deploy applications 40-times faster. It has also improved page-load times by 50 percent and was able to scale easily when a popular sneaker generated 1 million sales in just 2 days. adidas is Europe’s largest sportswear company and one of the most recognizable brands on the planet. In 2019, it sold 1.1 billion items worldwide. With consumers having more choice and more ways to shop than ever before, adidas wanted to drive real-time engagement with its customers through mobile apps. This required the company to change the way it built and deployed applications. In this video, Markus Rautert, vice president of platform engineering and architecture at adidas Global IT, explains how AWS helps the company connect with customers. adidas uses data streaming, machine learning, and artificial intelligence services to recognize trends and predict future product offerings.