Domo

My company has been using Domo  for quite a while, for a very long time. Domo  became popular to us in 2019, so we've been using Domo since then, in early 2020s, so downwards.

I'm the CEO of AIOT and I'm the one leading an e-commerce line for one key in Africa. We use Domo for data management. It was something we were heavily using before, but we are not relying on it anymore. We've moved to CRM  platforms such as Zoho Corporation. In the past, for data management, we sampled a lot of data and transformed it into useful information that helped to upscale our businesses. We use it on behalf of certain people that have a lot of data, certain companies, to have a form of data sampling and for us to turn information into actions that are quite productive.

When I first started, my company has really grown. Back then, it was just me and one of my staff that is no longer with us. He was the one that did the handling and everything and I was just there monitoring. We were just two of us.

Domo is quick and has a name for itself. Even way back, companies such as DHL have been using it and we do a lot of distribution with DHL in Africa, specifically in Nigeria. The fact that you can integrate it with CRM  platforms itself and there's a special feature that enables you to utilize AI is beneficial. You can use AI to create AI agents and utilize it with CRM software such as Salesforce , which is a very big addition to it.

Having Domo on your phone makes it more feasible for our staff to handle data on the go, rather than being stuck in one place carrying a PC.

There are many valuable features, especially the charts and graphs that make it easy to pass information to people that are not really technical. Just by looking at the charts and graphs, it is really comprehensive. There's also the dashboards, the interactive dashboard features, and the maps. An AI-powered feature helps to automate tasks and provide good insights.

In the past, most of the complaints about using Domo were about the pricing structure being more expensive than regular ones. Some complained that it's too elaborate and too intricate.

The major downside for Domo is the pricing structure, which is a big turnoff for everyone. Domo has been existing since 2010 and became popular around 2017-2018. If they actually work on their pricing structure, more people would be inclined to use Domo.

They could improve their AI capabilities. AI agents and many AI-based platforms are now using voice commands. In Domo you could use SQL, but they haven't really harnessed the full capabilities of AI. There are many ways to interact with AI that could be added to new updates.

I've been working with this solution for approximately six years.

In the past, we were not really using cloud-based platforms. One that caught our eye for a very long time was Salesforce .

There were quite some few bumps, but I was able to find my way around because of my technical know-how. However, from a layman's perspective, you wouldn't be able to. Many people have to consult third party resources, watch EVM videos online, or refer to manuals, especially during the deployment stage.

I have used the customer service, but it's still a new feature. We used it before, but we haven't currently used it for some period.

I haven't used the solution recently.

Neutral

It was just between Domo and Salesforce because there's overlap between CRM software and BI software, though BI has more functionalities. For our company, we had to weigh if there were things Salesforce could do that Domo couldn't do. Domo can do everything Salesforce can do. We realized we may not really need to use Domo. We could just use Salesforce to handle our data and everything.

At first we started to use on-premises, then moved to cloud-based because it saves space, saves data, and saves stress. It's better for them to handle all the challenges, so it's cloud-based.

In the past, we've seen ROI, especially because Domo pricing structure is not really based on how much you use it. It's based on the functionalities that you're accessing on their platform on the cloud-based platform. Domo can charge as much as $100,000. If you're actually using Domo at a very limited case and you're being charged $20,000, we've seen ROI there, but once it goes really high, you really need to check your metrics and check your profit.

The payment parts were handled by my accountant as I wasn't around at that moment, but basically from what she said, I think it was directly from Domo.

Learning is a steady curve, so you need to give it time, you need to take your time. Don't just try to put immense data in your head at once or try to learn all the aspects of Domo at once. Just take it slow and steady. The more you try certain aspects and you see how it turns out for your business, you get more inclined to use it. Just take it one step at a time.

Because of the new AI features, I rate Domo as seven out of ten.

I use Domo  for multiple projects. I have created various projects in Domo  directly through their website. Currently, I'm working for Movid Technology in India. We have created multiple projects in Domo. The major part is invoicing, and we have BT reports, incorporating sales reports. Overall, we are working in telephonic domains.

My favorite feature in Domo is Beast Mode, and we have Insights. When asking insights on the right side of the dashboard, we create insights. If I ask questions in segments, they provide more information regarding the dashboard and data set.

The main agenda of working in Domo involves sales and developing.

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users.

Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

I have been using Domo in my career for the last three years.

Regarding stability, sometimes the Domo server goes down. I experienced this last week. The server was down for one or two hours, from midnight 2:30 to around 4:30. During that time, we faced issues from the project side as Domo was not visible in our portal. I could not reach out to the Domo team at that time. We had to wait until 5:00, when it automatically resolved.

The server capacity is currently good, but there are limitations. We can only access limited data sizes. When fetching files larger than 100 MB from SFTP or any other portal, Domo becomes slow due to the heavy file size. This area needs improvement.

I have contacted their customer support two times. In one instance, we discussed the issue of having time format, text format, and percentage in the same column format that needed segregation. They mentioned they would develop that facility in the future. Support-wise, they are good.

Positive

As alternatives, I work with Tableau and Power BI. I have created multiple dashboards. Domo is better to use as it offers more scheduling options on its platform.

The initial deployment cost in Domo is higher compared to Power BI or Tableau. That's one difficult aspect of Domo. Otherwise, it is very good.

The initial deployment was very easy for me when I started working with Domo three years ago. Though I was new to the Domo platform, I knew some SQL coding basics, so I could easily access ETL and Beast Mode. I learned quickly in a short period of 20 days.

The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on our server and showing only six-month data because of the cost. They quoted approximately one dollar per KB.

I am working in a good company as a customer and user of Domo, without any partnerships. We have two professional consultants working with us.

Domo can contact me regarding this review through their community platform, where I directly chat and sort out issues. Many people are active in community chats, and I search for details there when needed.

On a scale of 1-10, I rate Domo an 8.

I have used Domo  at various organizations. I was a very early adopter of Domo  at one of my early organizations when Domo was still in stealth mode as a startup. It has progressed since then, and I worked closely with the Domo team to help build different product capabilities before bringing it into other organizations.

Currently, I use it for my own small business to perform general analytics. I also implement embedded pipelines where I use machine learning and AI to understand consumer intent and action.

The flexibility and usability are probably the best features. I really appreciate what they're doing now with workflow and AI agents, allowing users to build that kind of agentic flow where data analytics and traditional ETL can quickly and easily embed AI capabilities, which is extremely powerful.

As a cloud-hosted platform, scale is not an issue aside from cost, which relates to credit consumption. Scaling is Domo's concern, not mine. I've never had an issue with scaling it, and I've scaled it rapidly in multiple organizations. The only concern has always been the budget and licensing tier.

There's room for improvement in their focus on enterprise clients. As a small business owner, there's nothing as powerful as Domo available for smaller organizations. I understand it's a business focus for them as they're looking to expand in that direction, but there's an opportunity to capture the SMB market by creating more capabilities. It's not necessarily about technical capabilities, but rather pricing that's geared towards the small business market.

Capability-wise, it's very robust. If I had to stretch, I would suggest more integrations to other common tools, such as Zapier  and operational tools like Mailchimp, where you can build and extend ETL in a no-code environment. While there are capabilities you can build from Domo's open APIs, having more native integrations in a no-code, low-code environment would be beneficial. Domo has many native integrations, but better tools for the SMB operational pipeline would be valuable.

I have been using Domo for about 10 years, maybe longer.

Every platform has some issues. I've experienced outages, though they are few and far between and are usually dealt with quickly. As new features get released, there can be some quirkiness and bugs. Depending on the scope and scale, some issues get addressed quickly, while others may require workarounds, but in terms of overall stability of the platform, it's very stable.

It's very easy to get technical support from Domo. They make it readily available with chat functionality right within the platform. Even on a lower tier, you get technical support, though response time differs based on the tier. Getting technical support is straightforward - you can chat within the Domo platform when you're stuck, and someone will reply. On a freemium tier, responses might take an hour, two hours, or next day, but support always responds.

Premium support, which I've had in the past, has been excellent. I would rate their support as eight or nine out of ten.

Positive

I have used almost all the tools available. I worked at Siebel  Systems with their product Enquire, which Siebel  Systems bought before Oracle acquired Siebel, becoming what is now OBIEE . I'm familiar with Google's tools, Google BigTable , and Tableau. I've been in the BI space my entire career for 20 plus years.

What differentiates Domo is that it goes beyond analytics, though they don't market themselves that way. They are essentially a development platform - a data and AI and analytics development platform that is robust in terms of what you can build. Whether it's Looker , Oracle Analytics, MicroStrategy , or any other dozen tools, they're hyper-focused on business analytics, and customization becomes more narrow compared to Domo's powerful capabilities.

The setup is very simple with a completely service-based model. It's very easy to use, starting from uploading Excel files or simple data files to begin analytics and then building in capabilities.

When I ran data strategy for Rakuten, which was early on when I was working with Domo during their stealth mode, I scaled Domo from no user base to 50% of the organization, over 6,000 users, in a year. This was accomplished by creating a governed area for corporate data, and Domo's structure allows business users to perform their own analytics without needing BI teams and dedicated analytics teams. This results in a low barrier for rapid adoption.

It depends on how maintenance is defined. From an infrastructure and operational perspective, it requires minimal maintenance. However, from a data pipeline, data quality, and data governance perspective, maintenance is necessary. Any system pulling data requires some level of maintenance, whether it involves systems of record, data expansion and retention, or user governance.

The pricing structure isn't straightforward and depends on the type of organization. In my small business, I was grandfathered into their freemium model, which they've since phased out. On an enterprise scale, I've had licenses ranging from tens of thousands to hundreds for my small business, each with different constraints and objectives.

Domo has moved to a consumption pricing model, which can be both advantageous and challenging. For long-time users, it can become expensive, but the trade-off is access to the entire platform instead of licensing different components separately. The consumption basis requires discipline but provides more access and freedom. While this pricing model allows exploration of Domo's product features, it can become costly if you only use one or two product features, requiring some re-education.

I'm a strong advocate for Domo. I never give anybody a perfect score, but I rate them a solid 8.5 out of 10.

We are using Domo  from the product aspect, and whatever dashboards and things we have built on Domo , we have actually achieved business improvement. Our team has obtained the ROI. I'm not sure if it is helpful for other teams or not because eventually, it's not about the feature, it's about how you actually use it, what questions you are asking, and what matrices you are plotting.

Domo is a visualization tool used to build dashboards and share them across teams. We don't need to share manually as we can give access and all team members can review the dashboard and examine the matrices. We can schedule reports from Domo, enabling team members to receive updates about changes from the past day or month, depending on the frequency settings.

What I appreciate most about Domo is that it's the simplest visualization tool, not complex at all. These tools are majorly used by BI teams and data analysts who are proficient in SQL. The majority of calculations performed on Domo are SQL-based, making it easier for teams to adopt. Additionally, it has a very simple interface.

I have utilized Domo's collaborative features. The collaborative feature is beneficial because sometimes team members don't have access to particular visualizations where they find issues or insights. They can comment directly, and other team members get notified about these observations. This is a crucial feature that many other visualization tools don't offer.

Domo's self-service analytics tools can fetch insights effectively. Domo has predictive capabilities where non-technical users can access predictions and related functionalities.

In Domo, sometimes it takes too much time to upload data. If improvements can happen in this area, that would be better.

Currently, I don't have anything specific missing in Domo, but an AI chatbot could be beneficial. If a non-technical user wants specific insights from any dashboard, they could input their prompt and get insights, which would be a great feature going forward.

I have worked on Domo for almost two years.

I haven't escalated any questions to Domo technical support because whenever I had any query, it was resolved through the FAQ section. I didn't need to contact technical support.

Neutral

I have experience working with other BI products and data visualization solutions such as Tableau, Power BI, and QuickSight .

The initial setup of Domo is straightforward and not particularly difficult. When compared with other tools Power BI and Tableau, it is somewhat more complex, but it remains reasonably straightforward.

I am aware of Domo's pricing aspect, and it is competitive compared to other companies with no fluctuation. It is on the higher pricing side and expensive, but the cost is justifiable.

Mobile accessibility to Domo provides significant benefits as mobile features make it simpler to review visualizations. If any bug occurs or a critical situation arises at odd times, our product team can examine the dashboard and confirm the situation, making it feasible to discuss across teams.

If organizations are considering Domo, they should proceed with implementation. It is very simple to use, has a simple interface, and teams will find it easy to adopt. That would be my recommendation. On a scale of 1-10, I rate Domo an 8.