Sold by: ETIYA B.V
Campaign Management is an AI driven, omnichannel campaign orchestration platform that enables marketing teams to design, automate, and optimise personalised campaigns at scale using event triggers, real time segmentation, and agentic AI.
Overview
Campaign Management (CM) is a cloud native campaign orchestration platform designed to help organisations plan, execute, track, analyse, and optimise personalised marketing campaigns across digital and assisted channels. The platform combines omnichannel campaign execution with AI driven decisioning, real time event responsiveness, and advanced customer pressure control. Campaigns can be launched as scheduled, event triggered, or fully automated journeys, ensuring customers receive the right message at the right moment across every touchpoint. At the core of the platform is Etiya's Marketing Agent, a domain-specific AI agent powered by Etiya's Agentic AI capabilities. It acts as a bridge between CM, Agentic AI, and Etiya Chatbot, enabling marketers to create fully configured campaigns through natural language interaction. Marketers can define audiences, offers, channels, and KPIs conversationally, without manual configuration directly from the CM interface. The agent invokes CM APIs to generate complete, production-ready campaigns that remain fully editable and governable within the platform. Example interaction: "Create a customer reactivation campaign for prepaid users who haven't topped up in 30 days, send an SMS offer with a 10% bonus, and forecast KPIs." The Marketing Agent automatically generates the campaign plan with the requested configuration, ready to preview, edit, or activate. Agentic AI continuously learns from campaign performance data and user behaviour, refining audience selection, content suggestions, and delivery timing with each interaction. This feedback loop makes CM progressively smarter over time. CM supports multidimensional segmentation, dynamic content, AI based send-time optimisation, A/B testing with automatic winner selection, and forecasted KPIs. It integrates natively with BSS, CRM, product catalogues, consent systems, and data marts, enabling consistent execution across customer and prospect journeys. Built on a microservices based, API first architecture, the platform scales elastically to support high volume campaign execution, multi brand operations, and enterprise grade governance.
Highlights
- - Transform campaign management into an AI augmented platform. - Automate campaign creation and optimisation with agentic AI. - Respond to customer behaviour in real time using event triggers. - Increase engagement with dynamic content and AI driven send time optimisation. - Control marketing pressure with built in rules. - Gain full visibility through real time dashboards and analytics.
- - Omnichannel execution across email, SMS, push, chatbot, web, and CSR tools. - Real time, scheduled, and event triggered orchestration. - Multidimensional segmentation using customer and prospect data. - Dynamic, personalised content with rule based rendering. A/B testing with automatic winner selection. - AI driven send time optimisation and KPI forecasting. - Campaign cost and budget tracking. - Conversational campaign creation with Marketing Agent.
- Business impact: - 15 to 25% increase in conversion rates - 10 to 20% reduction in customer churn - 20 to 30% increase in engagement - 25 to 40% more relevant and personalised campaigns - 80 to 90% faster segmentation and campaign execution - 40 to 60% improvement in campaign optimisation quality
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