AWS Alliance Lead & Co-Sell Advisor, Former AWS PDM

Kahpoch provides embedded AWS alliance leadership for ISVs and services partners that need senior AWS partner operating support without hiring a full-time alliances leader.

Many partners enter APN, launch a Marketplace listing, submit opportunities in ACE, or pursue AWS programs, but still struggle to turn AWS into a repeatable growth channel. The issue is usually not the product. It is the operating motion around AWS: the narrative, program strategy, field engagement, ACE hygiene, Marketplace path, and internal cadence required to make the partnership legible to AWS sellers.

Kahpoch was founded by Peter Silye, a former AWS Partner Development Manager and Partner Sales Manager with nearly six years inside AWS Canada. That experience informs how we help partners understand what AWS field teams look for, what creates trust, and what causes a partner to be quietly deprioritized.

Get field-ready Clarify your AWS-facing narrative, Partner Central presence, ACE process, Marketplace positioning, and field-facing assets so AWS teams can understand where you fit and when to engage.

Build a working co-sell motion Define the account profile, opportunity triggers, AWS service attach, seller talk tracks, ACE submission standards, and field engagement cadence required to make co-sell repeatable.

Prioritize the right AWS programs Assess readiness for programs such as ISV Accelerate, competencies, Marketplace private offers, MDF, MAP, and other partner incentives based on your actual stage, not generic advice.

Activate funding and Marketplace paths Identify which AWS funding, co-marketing, private offer, or procurement paths are worth pursuing now, and which should wait until the motion is stronger.

Support your internal team Work with sales, alliances, marketing, and leadership so the AWS motion does not depend on one person or disappear after the engagement ends.

Engagements are scoped through a private offer based on your AWS partner stage, goals, and internal bandwidth.

Most engagements begin with a readiness assessment or structured kickoff to identify the highest-leverage gaps in your AWS motion. From there, Kahpoch supports your team through a focused embedded engagement, typically over 30, 60, or 90 days.

The cadence may include working sessions, async advisory support, ACE and program review, AWS-facing narrative development, seller enablement, Marketplace alignment, and preparation for PDM, PSM, AWS seller, or customer conversations.

As your internal team becomes more self-sufficient, the engagement can scale down. The goal is not dependency. The goal is to leave you with a motion your team can run.

Kahpoch routinely works with sensitive partner materials including ACE pipeline data, internal sales strategies, customer account lists, and funding applications. All engagements operate under a mutual NDA executed before any proprietary information is shared. Client documents and communications are handled through access-restricted, encrypted channels. Kahpoch does not retain client data beyond the active engagement period unless explicitly agreed upon, and no client information is shared with AWS or any third party without written consent.

Most alliance consultants learned AWS partnerships from the partner side. Kahpoch was built from inside the AWS field.

We know how a PDM and PSM reads a partner account, what makes a partner easier for AWS sellers to understand, why ACE opportunities get ignored, how program investments are prioritized, and where partners waste time chasing the wrong next step.

Kahpoch does not represent AWS, speak on behalf of AWS, or guarantee AWS program approval, funding, seller engagement, or revenue outcomes. We help your team build the operating motion, narrative, and discipline required to engage AWS with greater clarity and credibility.