Consumer Data Platform

CDP, a cloud-native Customer Data Platform built on AWS to help enterprises consolidate fragmented customer data into a unified, actionable intelligence layer. The platform ingests and harmonizes data from web, mobile, CRM, retail, subscription systems, and third-party sources to create a single 360° Golden Profile for each consumer.

By centralizing data within an AWS-based architecture, CDP enables organizations to gather, consolidate, segment, activate, and analyze customer data across multiple engagement channels such as direct mail, digital advertising, CRM campaigns, retail media, and loyalty programs. The platform supports advanced segmentation, lifecycle journey orchestration, churn analytics, win-back programs, lookalike prospecting, predictive subscription management, and personalized recommendations.

Beyond marketing activation, CDP also enables retail and trade excellence use cases including store-level consumer profiling, price and promotion optimization, retail media analytics, stock-out prevention insights, and trade promotion effectiveness measurement. Unified dashboards and sales attribution models provide complete visibility into marketing investments across audiences, channels, campaigns, and regions.

Key Capabilities:

Unified 360° Golden Consumer Profile Advanced segmentation and lifecycle personalization API-based data access and activation Campaign orchestration integration Predictive analytics for churn, loyalty, and subscription management Retail and trade analytics enablement Enterprise-grade governance and secure data access

Business Outcomes: Improved customer engagement and retention Faster campaign execution and activation Increased marketing ROI through precise targeting Enhanced retail and trade decision-making Centralized, scalable consumer intelligence on AWS.