
Overview
The increasing focus on digital transformation initiatives such as cloud-based deployment is also driving the growth of the decision intelligence market. Cloud-based deployment allows for more flexible and scalable solutions as well as easier access to data and analytics tools, making it easier for organizations to implement decision intelligence solutions to help them make data-driven decisions.
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However, the inability to analyse intangible data such as emotions, sentiment, or human behavior, as well as the risk of system design failure due to inadequate implementation or maintenance are the major factors restraining the growth of the market. On the contrary, the introduction of deep learning and natural language processing in decision intelligence to precisely interpret the data to make accurate and fast decisions are expected to create ample opportunities.
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North America holds the dominant share of the decision intelligence market and is expected to continue its dominance during the forecast period. The flourishing e-commerce industry in countries like the US and Canada is fueling the need for decision-intelligence solutions in this region.
On the other hand, Asia Pacific is expected to show a steady rise in the growth of the decision intelligence market. This is due to the growing BFSI sector that leads to the rising need for decision intelligence solutions to improve the efficiency and accuracy of financial transactions and operations.
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