Sold by: Lineate
Lineate builds end-to-end programmatic advertising platforms on AWS - audience management, DSP integration, and scalable data pipelines processing 86B+ events per day.
Overview
Lineate designs, builds, and operates complete programmatic advertising platforms on AWS. We deliver the full stack - audience management UI, data processing pipelines, DSP integration, and cloud infrastructure - all deployed as Infrastructure as Code and operated via GitOps.
Proven at Scale
Our architecture is proven in production processing 86 billiomn bid events per day with sub-second application response times. A leading healthcare data company engaged Lineate to build their programmatic advertising platform from the ground up, achieving production launch and processing billions of monthly events within months of engagement start. The platform scales horizontally as bid volume grows.
- 86 billion events/day ingested and processed
- 66+ TB/month of data scanned via Athena for analytics and audience queries
- 4.1 TB/month of raw event data managed in S3 with automated lifecycle policies
- ~43,200 data partitions/month cataloged in Glue Data Catalog
- Sub-second application response times for audience management operations
- ~1,290B ad requests/week; 250 billion requests/day; identity graph processes 10 billion linked identifiers/day from 40 systems (115,000 pairs/sec)
Platform Components
Audience Manager (Full-Stack Application): A web application enabling AdOps teams to define, explore, build, and manage audience segments without engineering involvement.
Data Ingestion and Processing Pipeline: A high-throughput pipeline that ingests, transforms, and catalogs large volumes of event data (bid logs, impression data, device graphs, provider records) for audience segmentation and analytics.
Segment Syndication and DSP Integration: A dedicated microservice layer that processes audience segments and syndicates them to Demand-Side Platforms for programmatic ad delivery.
Cloud-Native Infrastructure: Production-grade AWS infrastructure provisioned 100% via Terraform, operated via GitOps with ArgoCD.
Deployment and Security Model
- 100% Infrastructure as Code via Terraform with environment isolation (dev/prod)
- Private EKS clusters with WAF, Secrets Manager, and zero-secret container images
- GitOps deployment via ArgoCD with pinned Helm chart versions
- Custom AMIs built via Packer + Ansible for CI/CD runner instances
- Encryption at rest and in transit leveraging AWS KMS
- Architecture designed to support data privacy requirements for healthcare and retail data
Engagement Model
Typical engagements follow a phased approach:
- Discovery and Scoping (1-2 weeks): Technical assessment of your data sources, volume requirements, and DSP targets. Deliverable: architecture design document and project roadmap.
- Platform Build (8-16 weeks): Iterative delivery sprints building infrastructure, data pipelines, audience manager, and DSP integrations. Deliverables at each sprint: deployed components in dev/prod environments.
- Launch and Handoff: Production deployment, load testing, and knowledge transfer. You receive full Terraform codebases, runbooks, monitoring dashboards, and operational documentation.
Engagements are structured on a time-and-materials basis with a dedicated cross-functional team. You own all code and infrastructure at completion.
Who This Is For
- Healthcare companies monetizing first-party provider or patient data through programmatic advertising while maintaining data privacy controls
- Publishers and media companies building or scaling audience monetization platforms with DSP integrations
- Retailers and e-commerce platforms launching retail media networks powered by first-party shopper data
- Any organization with high-value first-party data entering programmatic advertising without building the entire AdTech stack from scratch
- Companies processing high-volume event streams needing scalable data pipelines with analytics
Why Lineate
- You own everything: 100% IaC handoff means no vendor lock-in. Your team operates the platform independently post-engagement.
- Faster than building in-house: Purpose-built architecture patterns and proven Terraform modules accelerate time-to-market versus assembling a team from scratch.
- Domain expertise: Deep experience in programmatic advertising data flows, bid-stream processing, and DSP API integration.
Get Started
Contact us through AWS Marketplace to schedule a 30-minute architecture review. We will assess your data sources, volume requirements, and DSP targets, then provide a scoping proposal within one week.
Highlights
- Proven production scale: 86 billion bid events processed per day with sub-second application response times. Architecture designed to scale horizontally as volume grows, with 66+ TB/month scanned via Athena and 4.1 TB/month of raw data managed with automated lifecycle policies. Purpose-built for companies entering or scaling programmatic advertising on AWS.
- Full ownership with 100% Infrastructure as Code: Every component - VPC, EKS, RDS, WAF, data pipelines, and application layer - is provisioned via Terraform and deployed via GitOps with ArgoCD. At engagement completion, you receive the complete codebase, runbooks, and operational documentation. No vendor lock-in - your team operates independently post-handoff.
- End-to-end platform delivery for healthcare, retail media, and publishers: Lineate builds the complete stack from audience management UI through data ingestion pipelines to DSP integration - faster than assembling an in-house team. Phased engagements with dedicated cross-functional teams deliver production-ready platforms with environment isolation, private EKS clusters, and security controls for sensitive first-party data.
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Support
Vendor support
Engagement Support
A dedicated Lineate Delivery Manager is assigned to every project and serves as your primary day-to-day contact. They organize and supervise work for all team members, attend all ceremonies, and resolve blockers as they arise. Communication is maintained through a shared Slack channel or your preferred messaging platform. Your Delivery Manager provides regular status updates and is available during business hours for questions, issue resolution, and scope discussions.
For urgent issues during active engagements, contact your Delivery Manager directly or reach out to Lineate through the AWS Marketplace contact mechanism and support-aws@lineate.com
Post-Delivery
At engagement completion, Lineate delivers full operational documentation including runbooks, architecture diagrams, and monitoring dashboards when applicable. Your team receives a knowledge transfer session covering platform operations, common troubleshooting scenarios, and scaling procedures.
For post-engagement support inquiries, or new project discussions, contact Lineate through AWS Marketplace or directly to support-aws@lineate.com
Getting Started
To initiate an engagement, contact us through the AWS Marketplace listing or send an email to support-aws@lineate.com . We will schedule a scoping call within one week to assess your requirements and provide a proposal.