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    Automotive OEM-Dealer Retail Platform (DMS/CRM) by Star X

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    An integrated OEM + DMS retail solution for global automotive brands. A unified data foundation connects OEM headquarters with dealer networks across every market — vehicle catalog, lead operations, purchasing approval, VIN inventory, retail orders, and vehicle delivery, seven modules connected end to end — so every step from marketing intent to completed delivery is traceable and every vehicle is transparent down to the VIN. Natively supports multi-brand, multi-store, multi-country data isolation and tiered permissions.

    Overview

    StarX's Automotive OEM–Dealer Retail Platform is a configurable, multi-tenant SaaS that runs a car brand's entire retail network from one OEM/Brand portal and one Dealer/Store portal, sharing a single dataset.

    Why you need it As automotive brands expand across markets, the OEM and its dealers usually run separate, disconnected systems: headquarters can't see real leads and inventory at each store, dealers lack timely model and production information, and every vehicle is handed off many times with data that never reconciles. This platform ends that fragmentation — the OEM and its dealers collaborate in one place, on the same data, from marketing intent all the way to vehicle handover, with every order and every VIN traceable end to end.

    What it covers

    • Vehicle catalog & master data — one authoritative, OEM-managed catalog shared network-wide.
    • Leads & marketing (CRM) — acquisition, follow-up, tasks and alerts across the dealer network.
    • Purchasing — dealer-to-OEM Purchase Request → Purchase Order (PR→PO) approval, including international settlement such as letters of credit.
    • Inventory — VIN-level ledgers for OEM and dealer stock, with allocation and locking.
    • Retail orders & delivery — ordering, payment, VIN allocation and handover, fully documented, with built-in Proforma and Commercial Invoices (PI/CI).
    • Service & appointment management — planning and scheduling with capacity control.
    • Organization, roles & permissions — multi-brand, multi-country data isolation, compliant by design.

    Tailored to your business Every deployment is configured to the brand's operating model: modules are enabled on demand, roles and data-access scopes are defined per organization, and integrations to OEM, factory, finance and marketing systems are built to fit. Start with the modules you need and expand as the network grows.

    Why StarX A production platform, proven in live automotive retail operations — not a concept. StarX handles assessment, configuration, data migration and integration end to end, then operates and evolves the platform with you.

    Support Pre-purchase: scoping workshop and solution-fit assessment. Post-purchase: a dedicated delivery lead with a response within two business days.

    Secure, scalable foundation Deployed on a secure, scalable AWS cloud foundation with in-region data residency in the customer's chosen AWS Region. Any AWS infrastructure charges incurred in the customer's account are separate from this AWS Marketplace transaction and are the customer's responsibility.

    Highlights

    • OEM and dealer on one platform, one dataset: headquarters governance and store operations collaborate in the same system — every order and every vehicle traceable end to end, down to the VIN. No more disconnected tools or reconciliation black boxes.
    • End-to-end retail coverage, modular and configurable: vehicle catalog, leads, purchasing (PR→PO), inventory, orders and delivery (PI/CI) and service — enable only the modules you need, tailored to each brand's operating model, scaling smoothly as the network grows.
    • Built for international automotive brands: native multi-brand, multi-country data isolation and tiered permissions for group operations — proven in live automotive retail operations.

    Details

    Delivery method

    Deployed on AWS
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    Pricing

    Custom pricing options

    Pricing is based on your specific requirements and eligibility. To get a custom quote for your needs, request a private offer.

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    Support

    Vendor support

    Support email: sales@starx.com.au  T: 02 7259 8888 Level: Pre- and post-purchase delivery support included. We respond within two business days, covering onboarding, configuration, troubleshooting, and refund requests where applicable.

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