Sold by: The Impact Lab
Impact Insights transforms Amazon Marketing Cloud (AMC) into a decision intelligence system by automating analytics and enabling deeper audience understanding. This service connects business questions to AMC data and delivers a reusable analytics framework that improves media performance visibility across Amazon DSP and other channels.
Overview
Impact Insights builds an analytics layer on top of AMC to unlock cross-channel visibility, customer journey analysis, and media efficiency insights. It replaces manual analysis workflows with standardized measurement queries, dashboards, and reusable business logic inside AMC.
Target Audience • Brands using AMC but lacking consistent insight generation • Performance-led advertisers who need faster reporting and decision cycles • Teams who want actionable intelligence, not raw query outputs • Organizations looking to improve Amazon media efficiency
Highlights
- Translates AMC into automated analysis and business intelligence
- Enables audience discovery, path-to-conversion analysis, and media efficiency insights
- Delivers a reusable AMC query library and insight dashboards
Details
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Delivery method
Deployed on AWS
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Pricing
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Support
Vendor support
Email: support@theimpactlab.ai Phone: +1 (914) 355-8971 Website: theimpactlab.ai
The Impact Lab provides direct, hands-on support throughout the full lifecycle of each professional services engagement. Our delivery team guides implementation, coordinate milestones, and ensure all deliverables meet agreed scope and quality standards.
During the engagement, customers can expect:
Collaborative working sessions for architecture, data validation, and testing Email and virtual meeting support during standard U.S. business hours Progress reviews and sign-offs aligned to each project phase
After completion, The Impact Lab offers optional follow-on support for monitoring, data refreshes, and continued enablement to ensure long-term success with Amazon Marketing Cloud and AWS.