Who Should Take This Course? This course is ideal for:

• Media companies, broadcasters, and content creators looking to monetize their content more effectively.
• Marketing and business development teams interested in exploring new revenue models, such as subscription-based and ad-supported video services.
• IT and DevOps professionals responsible for integrating and optimizing media monetization strategies in cloud-based platforms.
• Digital product managers and content strategists who want to enhance audience engagement and drive personalized experiences for higher conversion rates.

Course Requirements To fully benefit from this course, participants should meet the following prerequisites:

• Basic understanding of media content distribution and monetization strategies.
• Familiarity with cloud computing concepts, preferably AWS.
• Experience with digital media, advertising, or content management systems is helpful but not required.

Takeaways Upon completing this training, you will:

• Understand how to implement and manage diverse monetization models, including subscription-based, TVOD, and hybrid strategies using AWS services.
• Learn how to create personalized experiences through content recommendations and targeted advertising, improving audience engagement and driving revenue growth.
• Gain expertise in leveraging AWS Elemental MediaTailor for server-side ad insertion, ensuring seamless ad delivery across various devices and platforms.