Agentic Migration

TBSCG's proprietary agentic migration capability, delivered through AWS Marketplace as a productised professional services engagement. The capability has been built and refined as internal delivery infrastructure over more than a decade. The agentic AI layer added in 2025 is the move that turns its speed gains step-change rather than incremental.

It is a deployed agentic capability that runs through a TBSCG-led engagement, with named senior engineers supervising the agents against your acceptance criteria. The accelerator handles cross-platform migrations: CMS to CMS, DAM to DAM, commerce to commerce, and any combination of all three. Source-agnostic on input. Target-agnostic on output.

The accelerator does not run scripts that execute fixed sequences. It runs agents: software components given a goal that autonomously determine how to achieve it, making decisions at each step and handling variation without human intervention for routine cases. The human stays in the loop at defined thresholds. When an agent encounters something genuinely ambiguous, it flags the decision rather than guessing. For the 90 per cent of content and components that are not ambiguous, the agents run without stopping. That is where the 50 to 70 per cent faster delivery and 60 per cent plus reduction in manual effort come from.

Component mapping. The accelerator analyses any website and identifies its component structure: the repeating visual and markup patterns that make up the pages. Visual analysis where possible, markup analysis as fallback. The structural insight that drives the speed: most sites, regardless of size, reduce to approximately five distinct page patterns. Once mapped, the accelerator propagates across the entire estate. Weeks of manual audit run in hours.

Content transcoding. Content extracted from any source system, converted into a neutral interchange format, restructured for any target system. Currently proven across Magnolia, Contentful, and Contentstack as targets. Adobe Experience Manager target support being added. Content arrives in the target system structured correctly, not dumped as raw HTML.

Asset migration. Images, files, and digital assets identified in source, downloaded, and deposited directly into the target DAM. No manual download-and-re-upload cycle. No broken image links to chase. Weeks of manual work automated end to end.

Tone-of-voice alignment. Content rewritten to match the target brand voice. Brand guidelines load as a reference; the accelerator reads source content, applies the guidelines, and produces rewritten copy structured to the target content model. The agentic layer at its most visible: AI making content decisions, not just moving files.

The accelerator is a proven capability built over more than a decade and refined through real enterprise migration programmes. The 2025 agentic AI layer is the most significant evolution in its history, and it is currently in active delivery with a global asset management client.

We are running a deliberate pioneer engagement programme through 2026. A small number of named reference clients receive the accelerator on preferential terms in exchange for reference status and the privilege of shaping its evolution. This is the right phase of the platform's lifecycle: substantive enough to be trusted, current enough to give early clients a meaningful competitive edge. The reference slots are limited and selected against fit, not first-come-first-served.

A decade-old proprietary accelerator, refined through real enterprise migration programmes, with a 2025 agentic AI layer that is genuinely differentiated in the market. AWS Advanced Consulting Partner. Twenty years migrating enterprise CMS, DAM, and commerce estates for clients including Nikon, Bobcat, Herbalife, and El Corte Inglés. Senior engineers on bench, not graduate pyramids assembled offshore.

The brand position: the endpoint of the engagement is your team running the new platform without us. We are built to be let go.

The five platform-specific migration listings (Magnolia, Adobe Experience Manager, Contentstack, Contentful, Cloudinary) as productised applications of this accelerator against specific target platforms. DXP Value Assessment as the upstream diagnostic. Grove for the engineering partnership that takes the new platform forward. Canopy for managed support of the running estate.