Carbon Arc Insights Platform

The intelligence layer for the real economy. Every decision in business: where to invest, who to partner with, what to build next, which markets are moving depends on understanding what's actually happening in the real world. Carbon Arc is the insights platform that makes that understanding accessible. We turn trillions of real-world observations about commerce, consumers, and companies into structured, queryable intelligence that teams can use directly in research, analytics, and AI applications. Underneath the platform is a proprietary ontology and knowledge graph. Every observation, whether it reflects a purchase, a visit, a digital interaction, or a corporate event, is resolved against a shared entity framework and linked into a unified graph before it ever reaches a user. That means the relationships are already established: a brand is linked to its parent company, a company to the locations it operates, a location to the people who visit it, so an insight about any one entity automatically carries the context of everything around it. Signals that used to live in dozens of siloed sources (the category often called alternative data) are finally coherent, comparable, and ready for analysis.

Purpose-built for discovery and analysis

Carbon Arc is designed for the analysts, researchers, and builders who need to go from question to answer quickly:-

• Lenses: a natural language search interface for discovering entities across the platform. Ask for what you're looking for the way you'd describe it to a colleague; no filters, taxonomies, or SKU lists required.
• Related-entity context: every result is enriched with the relationships the graph already knows about, surfacing competitors, corporate parents, co-located brands, and supply-chain connections without the user having to stitch datasets together.
• Cross-source analytics: pull consumer spending trends for a specific retailer, benchmark foot traffic across competing brands, or track how a new product line is performing, all from one query surface.

Who uses Carbon Arc

• Investment firms conducting fundamental research, validating theses, and monitoring positions with near-real-time signal.
• Consultancies delivering market sizing, competitive benchmarking, and M&A diligence to their clients.
• Data-driven enterprises tracking category performance, customer behavior, and competitive positioning.
• Technology partners embedding real-world insights into AI applications, analytics products, and custom workflows.

Enterprise-ready

Carbon Arc is SOC 2 compliant and supports secure authentication via Okta SSO. Insights are delivered in clean, consistent JSON so they drop into downstream tooling without transformation work. Enterprise customers receive dedicated support, custom onboarding, and guidance on scoping the signals most relevant to their use cases. Whether you're stress-testing an investment thesis, building a client-facing analytics product, or grounding the next generation of AI agents in real-world data, Carbon Arc is the intelligence layer underneath.