Growth, Merger, Acquisition, Spinoff – You could be rebranding for any of these reasons. Brand Assets are an integral part of your Business. Your IT systems, Applications, Collaterals, Documents, Templates, SEO, Content Management Systems (CMS), Digital Asset Management (DAM) systems – your brand assets are everywhere. And everything needs to undergo changes.

Discovery & Assessment

Assessments are a rapid way of identifying candidate assets for Rebranding. We leverage a qualitative and quantitative questionnaire-based approach for discovery. The outcome of this exercise is a high-level prioritized Catalog of IT assets.

Workshops are week-long engagements with our rebranding and domain experts working closely with client stakeholders to define the rebrand universe. We work with client-appointed SMEs to expand the Rebrand catalog.

We bring our comprehensive checklists to ensure the Rebrand universe is thoroughly defined.

Our assessment is done in two views: top-down aka business-centric & bottom-up aka application-centric.

With implementation in mind, we categorize assets into logical & functional groups.

Rebranding Implementation

Development of Automation Tools and Implementation – we bring our off-the-shelf Rebranding tools as well as customizations to solve specific client needs.

Our implementation teams can execute the Launch either in phases or big bang, depending on your roadmap.

We do a pilot-wave to smoothen the operating model, so you can experience a dress-rehearsal.

In the business-centric view, we perform the “replace” going by the brand-visibility of your systems.

In the application-centric view, we initiate the “replace” at the root-level from which brand assets are often inherited by downstream systems.

The “replaced” systems are tested, staged for your review and launched per your timeline.

Deliverables

1. Rebranding candidate assets Catalog
2. Review decisions
3. Rebranded assets
4. Testing
5. Release & Support