Veritone Attribute, Powered by aiWARE, is a turnkey broadcast attribution solution that enables you to optimize your linear TV and radio campaigns by correlating an ad with web lift in near-real-time. With Attribute, you can track and visualize campaign data, tying it to the response advertisers receive through increased web traffic and unique website visitors.
Veritone Attribute is for broadcasters who need a way to track the performance of ads to retain and win more business with tangible ROI data. You can correlate ads with web lift and show that relationship with visualized, easily shareable reports. Through the power of data, radio and TV can compete more effectively with digital media channels to earn a larger slice of advertisers marketing budgets.
Highlights
CORRELATE DATA:Leverage near real-time performance data to correlate web traffic to broadcast campaigns.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This contract pricing has one dimension: Radio Station (Units). You pay a set price per radio station and select how many stations you want to cover. Pricing scales directly with the number of stations you enroll. There are no separate tiers or usage add-ons. Add more stations to raise your total; reduce the count to lower it. The product ties broadcast ad campaigns to advertiser web traffic so you can report near real-time attribution to clients across each enrolled station.
Top-of-mind questions for buyers
What counts as one radio station for billing purposes?
One unit maps to a single broadcast radio station whose playout logs you connect to Veritone Attribute. You select the number of stations you want to cover. Each station enrolled adds one unit, so a five-station group counts as five units.
How does my cost change if I add or remove stations during my contract?
Pricing is a set price per radio station, so your total scales directly with station count. Adding stations raises your total by the per-station price. Reducing the count lowers it. There are no separate usage tiers or add-ons that change the calculation.
Does the per-station price cover data collection from advertiser websites and reporting features?
The per-station price covers Veritone Attribute for each enrolled station. It ingests broadcaster playout logs and correlates them with advertiser website analytics to produce attribution reports. Features like live mention attribution, period-over-period comparison, and shareable reporting apply across your enrolled stations.
www.veritone.com
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I use this program mostly every day to pull airchecks, it works great, several ways to search and different filters to use
What do you dislike about the product?
I dont like that you have to wait so long to find info, 5 hours seems excessive
What problems is the product solving and how is that benefiting you?
none really
Drew K.
Good tool for offline attribution using speech-to-text translation
Reviewed on Mar 17, 2021
Review provided by G2
What do you like best about the product?
Veritone provides great customer service and has built custom solutions for our company. We're able to have frequent conversations with their team and resolve issues quickly. Their platform also allows us to easily switch between customers and to export useful reports and data.
What do you dislike about the product?
Veritone, like most other offline attribution tools, relies on data connections to external (3rd party) tools such as Google Analytics and as a result are impacted by changes to those tools (e.g. the release of GA4).
What problems is the product solving and how is that benefiting you?
Veritone Attribute allows us to demonstrate the impact of offline media campaigns that use radio and show how those campaigns drive online activity; we're also able to see performance by creative and location to help optimize those campaigns.
Broadcast Media
I,m happy to use these attribute
Reviewed on Mar 02, 2021
Review provided by G2
What do you like best about the product?
it´s easy to manage these tool and it´s easy going.
What do you dislike about the product?
nothing but with these tool and when i have a problem they solve quickly
What problems is the product solving and how is that benefiting you?
we can give more information to aur clients
Recommendations to others considering the product:
no one
Bob M.
Pretty Good Tool
Reviewed on Feb 26, 2021
Review provided by G2
What do you like best about the product?
The robust data it provides. Much more in-depth than LeadsRx
What do you dislike about the product?
Difficulty in getting clients to connect
What problems is the product solving and how is that benefiting you?
Very strong in station performance and creative testing. Clients are increasingly tied to the AE because of the attribution we can provide to them.
Tyler H.
Veritone Attribution for Bonneville Seattle
Reviewed on Feb 26, 2021
Review provided by G2
What do you like best about the product?
I like how easy the dashboard is and how easy it is to find the info that's going to be most important to a client.
What do you dislike about the product?
The time it sometimes takes to get a campaign set or get the data.
What problems is the product solving and how is that benefiting you?
A lot of clients are finding we are getting people to their website but its something with their site that isn't converting or keeping people there.