Sold by: Verisk Marketing Solutions
Deployed on AWS
Total Consumer Insights (TCI) Plus is a comprehensive dataset that provides demographic, location, household, behavioral, purchase and lifestyle information on 260 million individuals or 120 million households. This API can receive identity markers for name, address, phone and email. It then matches those against Infutor’s TrueSource™ Identity Graph and returns information linked to the consumer identified. The trial version allows for up to 100,000 queries per month.
Overview
Description
Total Consumer Insights (TCI) is the most comprehensive collection of U.S. consumer data available. It leverages Verisk Marketing Solution’s (formerly Infutor) industry-leading consumer Identity Graph consisting of demographic and location data and offline contact markers. This API can receive identity markers for name, address, phone and email as inputs. It then matches the input against Verisk’s Identity Graph and returns demographic and geographic outputs that are linked to the consumer identified by the input signals.
Highlights of the attributes include all items available in the TCI Standard dataset such as:
Individual & household demographic attributes such as age & DOB, gender, marital status, presence of children, ethnicity and language
Wealth indicators such as household income, wealth score and credit card usage
Residential signals such as homeowner & vacancy status, dwelling type, and market value of home
Geographical data points including city, state, zip, zip4, census tract and more
In addition TCI Plus also includes additional attributes such as:
Supplemental demographics such as education, occupation, religion, veteran status, number of individuals in household, and more
Extended wealth and residential signals including credit card usage, market home value, length at residence, year home built and more
Census-based, including interpolated Census data, geographic demographics
Additional geographical signals including latitude, longitude and geo-level precision assignments MarketShare - a proprietary, transactional-based dataset that provides purchase-based affinity scores on 70+ topics (e.g. gifts, pets, cooking etc.)
Consumer Passion Index - a proprietary, transactional and self-reported signal modeled dataset that provides sentiment/lifestyle propensity indexes for over 100+ categories (e.g. culture & arts, outdoor sports, apparel, etc.)
Connex Targets - a proprietary, consumer propensity dataset that drives understanding of consumers’ unique preferences across a range of topics
Connex Cluster – Verisk's industry-leading segmentation solution that groups together consumers who exhibit similar demographic, lifestyle and media consumption characteristics. Cluster level available aree household, neighborhood, family, lifestage, generational, digital and messaging
TCI uses a combination of data sources including but not limited to publicly available records, transactional/ purchasing data and self-reported information (e.g. proprietary deterministic demographic data. The resulting dataset includes a combination of deterministic, inferred, interpolated, and modeled attributes.
Read more about Total Consumer Insights Plus here: Total Consumer Insights Plus
Terms
This offer allows for up to 20,000 queries per month. Any overage will be billed the following month as a Private Offer through AWS Data Exchange at $50.00 per thousand transactions.
File Layout
- Read more about TCI Standard API here: Total Consumer Insights API
Use Cases
Outbound: Increase Marketing Reach
Outbound: Reduce Marketing Waste
Outbound: Improve Loyalty, Retention and Upsell
Optimize CRM/CDP: Create Value Added Solutions and/or Custom Models
Optimize CRM/CDP: Enhanced Intelligence for Analytics and/or Segmentation
Optimize CRM/CDP: Identify and Activate Top Audience Segments
Retain, upsell and/or cross-sell existing customers
Extend and enhance consumer, verticalized, identity and lead generation dataset assets
Need Help?
- If you have questions about our products, contact us at partners@infutor.com
About Verisk Marketing Solutions
Verisk Marketing Solutions, the business unit of Verisk (Nasdaq: VRSK) that provides data solutions to marketers, was formed in 2022 through the integration of Infutor, Jornaya, and Contact State. Combining identity resolution and consumer intelligence solutions with unique insights into in-market behaviors and the highest standards in the industry for data security and privacy, Verisk Marketing Solutions provides differentiated value as a key data partner to CMOs, marketing teams, and publishers. For more information, please visit verisk.com/verisk-marketing-solutions
Support contact email address
Support contact URL
Refund policy
Refunds are not offered on this product. For questions or concerns, contact partners@infutor.com
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $1,500.00 |
Vendor refund policy
Refunds are not offered on this product. For questions or concerns, contact partners@infutor.com
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Infutor TCI Plus API | Last 1 revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
Similar products
This model predicts the expected monthly medical cost after one year.
This product has charges associated with it for seller support. Total.js is a modern, modular, and comprehensive Node.js framework designed for building scalable web applications, RESTful APIs, real-time solutions, and IoT platforms with ease.
Total Expert is the leading fintech software company that delivers customer engagement platform for modern financial institutions. Total Expert unifies data, marketing, sales, and compliance solutions to provide a cohesive experience across the customer lifecycle. Total Expert turns customer insights into actions to increase loyalty and drive growth for banks, lenders, credit unions, insurance brokers, and other financial services firms.
In today's digital+ economy, the experiences your brand offers can make or break your business. HCL's Total Experience is a holistic approach that considers every touchpoint an organization has with its customers and employees, ensuring every interaction is intelligent, connected, immersive and personalized.
Identify risk of being diagnosed with Total Joint Replacement