Description

Total Consumer Insights (TCI) is the most comprehensive collection of U.S. consumer data available. It leverages Verisk Marketing Solution’s (formerly Infutor) industry-leading consumer Identity Graph consisting of demographic and location data and offline contact markers. This API can receive identity markers for name, address, phone and email as inputs. It then matches the input against Verisk’s Identity Graph and returns demographic and geographic outputs that are linked to the consumer identified by the input signals.

Highlights of the attributes include all items available in the TCI Standard dataset such as:

Individual & household demographic attributes such as age & DOB, gender, marital status, presence of children, ethnicity and language

Wealth indicators such as household income, wealth score and credit card usage

Residential signals such as homeowner & vacancy status, dwelling type, and market value of home

Geographical data points including city, state, zip, zip4, census tract and more

In addition TCI Plus also includes additional attributes such as:

Supplemental demographics such as education, occupation, religion, veteran status, number of individuals in household, and more

Extended wealth and residential signals including credit card usage, market home value, length at residence, year home built and more

Census-based, including interpolated Census data, geographic demographics

Additional geographical signals including latitude, longitude and geo-level precision assignments MarketShare - a proprietary, transactional-based dataset that provides purchase-based affinity scores on 70+ topics (e.g. gifts, pets, cooking etc.)

Consumer Passion Index - a proprietary, transactional and self-reported signal modeled dataset that provides sentiment/lifestyle propensity indexes for over 100+ categories (e.g. culture & arts, outdoor sports, apparel, etc.)

Connex Targets - a proprietary, consumer propensity dataset that drives understanding of consumers’ unique preferences across a range of topics

Connex Cluster – Verisk's industry-leading segmentation solution that groups together consumers who exhibit similar demographic, lifestyle and media consumption characteristics. Cluster level available aree household, neighborhood, family, lifestage, generational, digital and messaging

TCI uses a combination of data sources including but not limited to publicly available records, transactional/ purchasing data and self-reported information (e.g. proprietary deterministic demographic data. The resulting dataset includes a combination of deterministic, inferred, interpolated, and modeled attributes.

Read more about Total Consumer Insights Plus here: Total Consumer Insights Plus 

Terms

This offer allows for up to 20,000 queries per month. Any overage will be billed the following month as a Private Offer through AWS Data Exchange at $50.00 per thousand transactions.

File Layout

• Read more about TCI Standard API here: Total Consumer Insights API 

Use Cases

Outbound: Increase Marketing Reach

Outbound: Reduce Marketing Waste

Outbound: Improve Loyalty, Retention and Upsell

Optimize CRM/CDP: Create Value Added Solutions and/or Custom Models

Optimize CRM/CDP: Enhanced Intelligence for Analytics and/or Segmentation

Optimize CRM/CDP: Identify and Activate Top Audience Segments

Retain, upsell and/or cross-sell existing customers

Extend and enhance consumer, verticalized, identity and lead generation dataset assets

Need Help?

• If you have questions about our products, contact us at partners@infutor.com

About Verisk Marketing Solutions

Verisk Marketing Solutions, the business unit of Verisk (Nasdaq: VRSK) that provides data solutions to marketers, was formed in 2022 through the integration of Infutor, Jornaya, and Contact State. Combining identity resolution and consumer intelligence solutions with unique insights into in-market behaviors and the highest standards in the industry for data security and privacy, Verisk Marketing Solutions provides differentiated value as a key data partner to CMOs, marketing teams, and publishers. For more information, please visit verisk.com/verisk-marketing-solutions

Support contact email address

Partners@infutor.com

Support contact URL

https://infutor.com 

Refund policy

Refunds are not offered on this product. For questions or concerns, contact partners@infutor.com