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    Retail Competitive Promotions Agent: Autonomous Counter-Campaign AI

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    NorthBay’s Competitive Promotions Agent is a fully autonomous, AWS-native AI solution that monitors competitor pricing and promotions in real time and instantly launches optimized counter-campaigns across Google Ads, Marketing platforms, email, CRM, and dynamic pricing engines. Retail, QSR, hospitality, and e-commerce brands reduce response time from days to minutes, protect margins, and win more share — all with zero manual effort and full brand safety.

    Overview

    The Competitive Promotions Agent turns competitive intelligence into instant revenue defense. Powered by Amazon AgentCore Agents in a closed-loop multi-agent system, it continuously monitors competitor websites, emails, social channels, and price APIs, then autonomously generates and executes margin-safe counter-offers or full campaigns.

    Start with monitoring + recommendations and graduate to full autonomous execution when ready. Human-in-the-Loop approvals, Bedrock Guardrails, confidence scoring, and cost governance keep every action safe and profitable.

    Deploy in <4 weeks via AWS Marketplace (one-click CloudFormation) or guided onboarding. Pay only for AWS consumption you use — no multi-tenant SaaS, no data lock-in, 100 % in your AWS account.

    Key Capabilities

    • Real-time competitor tracking (websites, emails, price APIs, social)
    • Autonomous counter-campaign creation with A/B testing
    • Direct execution into Google Ads, Marketing platforms, Klaviyo/Braze/Mailchimp, Salesforce, Shopify, and dynamic pricing engines
    • Margin guardrails, brand safety rules, and configurable approval workflows
    • Full audit trail, Bedrock Guardrails, and CloudWatch observability
    • Serverless, consumption-based pricing

    Business Outcomes

    • 80–90 % faster competitive response
    • 30–60 % reduction in manual promotional work
    • Higher ROI through data-driven, real-time counter-offers
    • Protection against margin erosion and share loss

    AWS Services

    • Amazon Bedrock (Agents, Knowledge Bases, Guardrails)
    • SageMaker Lakehouse & Unified Studio
    • Lambda (tool calling), EventBridge, Step Functions
    • ECS Fargate, CloudWatch, GuardDuty, AWS Budgets

    Highlights

    • Fully autonomous counter-campaigns launched in minutes, not days
    • Integrations with Google Ads, marketing platforms, email, CRM, and pricing engines
    • Human-in-the-Loop + Bedrock Guardrails keep every action brand-safe

    Details

    Delivery method

    Deployed on AWS

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    Pricing

    Custom pricing options

    Pricing is based on your specific requirements and eligibility. To get a custom quote for your needs, request a private offer.

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    Support

    Vendor support

    This offering is delivered via NorthBay’s OneTeam Model which embodies a collaborative, agile, and results-driven approach to delivering value to our customers. We work as a unified force, leveraging our collective expertise and deploying AWS solutions using Agile methods. This ensures not only flexibility and adaptability but also optimizes time and resources for maximum efficiency. With a strong focus on knowledge transfer, we empower our customers to independently drive better business outcomes after the engagement. From project inception to handoff, our team is dedicated to providing continuous support, ensuring a seamless and successful engagement. Partnering with us means gaining real-world knowledge, experiencing unparalleled agility, and achieving unmatched velocity in achieving your business goals.

    To speak with NorthBay regarding the details of this offering or to customize it to your specific business goals, please contact us via email at sales@northbaysolutions.com  or visit our web site (https://northbaysolutions.com ) for more information.