Partner Compass — AWS Partner Program Optimisation (Vendor Strategy)

Most solution and service providers carry 8–15 active vendor relationships and fully leverage fewer than three. The rest is trapped value, unclaimed rebates, unused market development funds, unregistered deals, stalled tier advancement. That is not a vendor problem; it is a strategy problem, and it is costing more than most realise.

At the same time, vendors concentrate their real investment - leads, co-marketing funds, preferred pricing, deal priority - on a small subset of partners. The partners who earn it are not the biggest; they are the most strategic, the most visible, and the most aligned to what the vendor needs to prove to its own leadership. Inside the AWS ecosystem, that means partners who show up correctly in Partner Central and co-sell, with verifiable activity behind them.

Partner Compass is a strategic vendor advisory service with two connected outcomes. First, it identifies which vendors in your portfolio are worth investing in, using the PPPC framework to score your vendor stack across four lenses. Second, it builds you into the partner those vendors want to invest in, executing the signals that move you up the Investible Partner Ladder with the vendors that matter most - AWS first.

Partner Program Health Check (entry). A fixed-fee diagnostic that scores your vendor portfolio and surfaces the trapped value - self-qualifying, and credited toward the engagement on conversion.

12-month Vendor Strategy engagement. Ongoing advisory that prioritises your vendor stack and executes the moves that earn vendor investment, with AWS as the anchor relationship.

Your vendor portfolio is not equal. Partner Compass applies the PPPC framework - a four-lens diagnostic - to score every vendor relationship, so your time, resource, and focus go where they generate real return.

PROPENSITY | PROFITABILITY | PRIORITY | COOPERATION

How it works

1. Health Check diagnostic: We score your vendor portfolio with PPPC and identify the highest-return relationships.
2. Prioritise: We agree where investment of time and resource goes, AWS first.
3. Execute and verify: Across a 12-month engagement we design the moves, coach your team, and verify the outcomes that move you up the Investible Partner Ladder.

Important notes Partner Compass is advisory, not agency. Your own staff act inside vendor and AWS partner portals; indyrct designs the strategy, coaches your team, and verifies outcomes. This keeps the engagement inside partner-agreement terms that restrict third-party involvement in partner portals. Where attribution and verified outcomes are part of the engagement, they are supported by the Cotillion platform.