Setting up end-to-end funnels with AWS services

OneData Software specialises in constructing end-to-end funnels from lead capture through conversion to post-sale engagement. It leverages the breadth of the AWS ecosystem. Whether you are moving prospects from awareness to purchase, or building automated nurture flows, OneData enables organisations to design, deploy and monitor funnel-oriented architectures that align with business goals.

Key Features

• Automated multi-step funnel workflows from lead to sale to retention.

• Lead scoring and segmentation logic running in AWS Lambda functions.

• Orchestration via AWS Step Functions for branching, retries, parallel flows.

• Integration with web capture systems, marketing platforms and CRMs.

• Real-time data flow and event-driven triggers across touchpoints.

• Multi-channel engagement (email, SMS, chatbots) as part of the funnel.

• Monitoring of each funnel step via Step Functions execution logs and dashboards.

• Ability to identify funnel bottlenecks and optimise conversion paths.

• Serverless architecture for cost-efficiency, scalability and resilience.

• Tailored deployment for different industries and customer journey types.

Use Cases

• A business capturing leads from digital campaigns, automating nurture sequences through to sales qualified hand-off.

• A SaaS company automating onboarding, usage-triggered upsells and renewal campaigns via funnel workflows.

• A retail brand engaging newly-acquired customers with cross-sell and loyalty campaigns tied into CRM and analytics.

• B2B enterprise managing long-sales-cycle funnels, tracking multiple touchpoints, scoring leads and automating next-step outreach.