AWS Marketplace & Co-Sell Growth Enablement | FTR & ACE

Marketeering enables ISVs and Services Partners to accelerate growth within the AWS ecosystem through a structured approach to AWS Marketplace enablement, co-sell strategy, and APN program alignment. We assess your current AWS positioning, map your solutions to relevant AWS services and architectures, and define a clear roadmap for Marketplace readiness, FTR (Foundational Technical Review), and competency progression. This ensures alignment with AWS go-to-market expectations and unlocks co-sell opportunities, improved seller visibility, and scalable AWS revenue growth.

We drive hands-on execution across AWS Marketplace listings, ACE pipeline management, and co-sell activation. This includes optimizing Marketplace listings, enabling private offer readiness, supporting deal registration, and activating co-sell motions with AWS sellers and Partner Development Managers. Our approach ensures consistent pipeline creation, improved deal velocity, and stronger engagement within the AWS Partner Network (APN).

We support AWS program readiness by aligning your offerings with FTR requirements, Competency frameworks, and Service Delivery criteria. This includes preparing structured documentation such as, competencies, offering decks, business battle cards, solution one-pagers, and evidence packs. We also validate and enhance case studies to strengthen your positioning for AWS validation programs and partner tier progression.

Marketeering builds and executes AWS-aligned go-to-market strategies designed to generate demand and support co-sell success. We plan and execute campaigns, webinars, and lead nurturing workflows aligned with AWS solution areas. Our team also supports MDF-backed initiatives, ensuring effective utilization of AWS funding programs to drive pipeline growth and customer engagement.

This service supports alignment with key AWS programs and services including AWS Marketplace, AWS Partner Network (APN), ACE (AWS Customer Engagement), FTR, ISV Accelerate, Competency, and Service Delivery designations. Our approach ensures that your solutions, assets, and GTM strategy are fully aligned with AWS frameworks and seller expectations.